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Top Beauty Writers

Diana Kelly Levey

Diana Kelly Levey is a New York City-based journalist trained in beauty and skincare, health, fitness, weight loss, lifestyle, nutrition, and medical writing.

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Chichi Ogwe

A writer who is fanatical about fashion, beauty, travel and politics. I am a Politics and Sociology graduate and freelance writer from London, UK.

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Caroline Earle

I am staying stylish one fitness fad at a time and I hope you'll join me! I am a 20-something Bostonian who can be found teaching an indoor cycling class, writing for my blog and most often than not, sporting obnoxiously colorful, patterened spandex.

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Aliotsy Andrianarivo

My name is Aliotsy Andrianarivo. I started This Fits in 2010 as a personal set of visual bookmarks, and it's grown into something much bigger than myself. In April 2012, I was selected as an editor for Tumblr's Menswear tag.

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Charlotte Andersen

I mostly cover body image, women's issues and parenting, health, fitness, and science but I'm open to others. I'm a freelancer with over 8 years of experience writing for all types of print and web publications, including Shape, Redbook, Men's Health, SheKnows, iVillage, Huffington Post, Yahoo and many, many others. I've also authored two books and ghost-written several others.

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Demi Mist

Demi Mist loves writing about wedding, beauty, fashion, relationships and everything the contemporary woman deals with.

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Samantha McIntosh

I am an unabashed shopaholic with a passion for fashion, beauty and a healthy lifestyle. I find joy in the little things, like assembling the perfect outfit, finding a new lip gloss or discovering a healthy recipe - and I love to share!

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Erika Lauren

Writer and editor with expertise in beauty and health. Works include research publication in dental and skincare magazines as well as blog content for celebrity owned sites and other professional companies.

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Mark Graban

Author, speaker, consultant, and blogger about the "Lean" methodology in healthcare and other industries.

Kimberlee Morrison

Writer, editor, yoga teacher, opinionated information junkie.

Brittney Wilson

Brittney Wilson, BSN, RN, also known as The Nerdy Nurse, is an award-winning author and blogger, national speaker, and a highly influential social media personality.

Roni Noone

Roni is a Web Publisher, Healthy Living Blogger and Social Media Fanatic. After blogging through a 70lb weight loss she created BlogToLose, an online weight loss community, founded FitBloggin', a conference for health and wellness bloggers, and now manages a CrossFit Gym.

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What makes a beauty writer shine?

When it comes to penning eye-catching posts about everything beauty-related, your writer must be fully submerged in the culture. They're the first to try out the season's trends. They fight for equality and representation for all genders. And, often beauty writers double as influencers who share personal insight on their own adventures with skincare, fashion and cosmetics. Bottom line: They are as much insightful about this attractive industry as they are professional writers.

They walk the walk.

Whether it's trying out the latest heels from a designer they report on regularly or making plans to attend a launch party for a new perfume, they're immersed in the day-to-day trends and shifts in the beauty industry so they can seamlessly relate to your timely content needs. They love beauty.

They embrace culture and diversity.

The best beauty writers have an innate desire to explore topics from not only their perspective, but that of your current and ideal future consumer base. With your audience personas in hand, they will speak directly to your target population, no matter how niche or specific it may be. There are no cookie-cutter templates here.

They can explore deep topics. 

Although beauty writing includes features and how-to's about new products, businesses and services, it can easily lead to enriching white papers, ebooks and long-form content. Does your beauty brand want to explain the research behind a formula? The environmental impact on production? Or a charity alliance? Our beauty writers are happy to dig deep into the ideals and beliefs your company holds dear.

What are the most fabulous trends in beauty writing?

The world around us influences shifts in the definition of beauty and what consumers crave in this wildly popular niche. It's no surprise that physical wellness, environmental concerns and societal norms shape branding outreach in the beauty industry. And, professional beauty writers know this, so they stay top of headlines and trends to create content that integrates product and service campaigns with dominant community trends.

Focus beyond the cosmetics counter.

"I think some of the best trends in beauty writing are: addressing diversity, stressing the importance of sun protection, as well as articles that focus on skincare maintenance from the inside out — a beauty routine starts with a healthy foundation!"

Diana Kelly Levey, Writer, Editor and Content Marketer
cv/dianakelly
Embrace environmental sustainability.

"I would say the biggest trend in beauty and the content creation around the topic that is undoubtedly on the rise (and one that brands will want to harness the power of) is the exponential interest in natural, clean, green beauty. Consumers are voting with their dollar in a way that is loud and clear to the beauty industry as a whole."

Sophia Ruiz, Writer
cv/SophiaRuiz
Take an all-inclusive approach.

"Female empowerment is really shining through a lot of beauty reads right now. In the post #MeToo era, we're seeing once-taboo topics being spoken about more openly. It's also great to see inclusivity being a mainstay rather than a trend. Beauty is now encapsulating it's true meaning and not discriminating again race, gender or any other minority."

Michaela Salacinski, Marketing and Web Copywriter
cv/MichaelaSalacinski

Who has wonderful beauty writing?

When it comes to fashion trends, beauty tips and style advice, men and women have gravitated to the glossy images of magazines for years. Among the top players in the beauty writing game are Vogue and The Beauty Report.

The pages of Vogue not only display stunning photography and creative advertisements, they also publish well-polished interviews and features that overlap beauty topics with culture, life and community. In addition to classic make-up tutorials and perfume reviews, they go a step deeper for the discerning beauty enthusiast who want to learn more about the world at large.

Although it doesn't have the household name recognition of a coffee table magazine, The Beauty Report from Helen Rubenstein is a publication for every skincare, fashion and makeup enthusiast who enjoys behind-the-scenes reporting, in-depth thought pieces, and a sprinkling of product reviews. The writing is concise, sharp and inspiring.

Secrets From a Beauty Writer

"The qualities that make a beauty writer shine are factual reporting and writing, a solid understanding of the topic they are writing about, and injecting personality and humor where applicable. This is beauty writing. It should be colorful and exciting!"

Anonymous Beauty Writer

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