What is an Email for Marketing?
Unlike an email you’d send to a friend or a colleague, marketing and sales email copy is pre-written and serves the same objective as other advertising and marketing copy: to sell.
Marketing emails feature enticing subject lines and preview text, delightful copy for the body of your email, and strong calls to action to drive conversions.
Email copy helps your brand develop relationships with your target customers and subscribers. It can also highlight a product or service in a way that persuades the reader to buy.
In general, people don’t like to be “sold.” Especially when they’ve offered you a coveted spot in their inbox. So effective email copywriters know how to connect with their audience and convince them to buy without making them feel manipulated.
Email copy also has to do the job of evading aggressive spam filters and getting your audience to *open* your email.
How Email Copy Enhances Your Marketing
Now more than ever, people are wary of giving out their email. So if you’ve been invited into a potential customer’s inbox, congratulations! That’s an important first step, but keeping them on the list is crucial.
With regular newsletters, email sequences, and value-driven content, you build the essential trust and credibility it takes for your customers to make that initial purchase. (And hopefully, many more from there!)
Email has been – and remains – a highly effective means of reaching and building your audience. That’s why it’s imperative that the email copy you’re delivering is engaging and primed to convert, while delivering value.
But Wait, There’s More
Looking beyond sales emails and newsletters, email marketing sequences can be your not-so-secret weapon. These “set it and forget it” drip campaigns can do much of your work for you once they’ve been built and optimized.
These can look like:
- Welcome sequences
- Onboarding sequences
- Abandon cart sequences
- Repeat customer sequences
- Re-engagement sequences
Getting started with email marketing may seem daunting. Effective email marketing takes meticulous planning and expert execution.
Maybe your content team doesn’t have the bandwidth to take on email marketing. Or maybe you don’t have a content team! That’s where ClearVoice can help. We can match you with top-notch freelancers to write email copy that nurtures your mailing list while bringing in sales.
Ready to unlock the power of email marketing?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries delivers quality email and newsletter content that helps convert subscribers to customers.
Ready to unlock the power of email marketing?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries delivers quality email and newsletter content to help your brand rank higher and reach further.
Frequently Asked Questions
The secret behind great copywriting is the equation of problem plus solution. It’s figuring out a target audience’s real needs and wants, and how your product or service can solve that problem. Writing this type of copy is a specialized skill, and is surprisingly difficult. An effective email copywriter also knows how to tap into an audience’s emotions to build a strong connection with your product or service. And finally, a good email copywriter should be a compelling storyteller that connects with your audience and makes them want to buy.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers connect them with the customers best suited for their industry, pay rates, and experience. Freelancers who develop strong relationships with their Talent Managers and customers through their ratings and quality of work can ensure they are hired time and again.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers will pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. Then the portfolio is reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work within the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.