How Sales Collateral Supports Your Content Marketing
At its essence, content marketing is all about forging genuine connections with people. That means personalization. In a recent study, 72% of buyers said they expect the brands they buy from to recognize them as individuals and know their interests.
Creating a connection with your buyers starts with how well-crafted your sales collateral copy is. And your sales copy is only as good as your sales content writers. Great sales content writers guide your audience through the different stages of the sales funnel, highlighting your products and services and persuading buyers to purchase.
Are you a skilled sales content writer? Apply to our talent network.
What Makes a Great Sales Content Writer?
Good sales content writers lay a foundation for your brand while helping close the deal. They know their copy needs to be easily digestible, emotionally engaging, and personally tailored to each audience.
The most effective b2b sales content writers stay up-to-date on current trends. They keep their finger on the pulse to ensure your message lands and resonates with your audience.
The best sales content writers are also compelling storytellers. They know how to drive the emotional response to make your audience want to buy. Finally, great sales content writers understand that every customer’s needs are different and fill the gaps between those needs and their expertise to deliver quality sales copy that converts.
Brands that Trust ClearVoice
What ClearVoice Looks for in a Sales Content Writer
Finding and vetting great sales content writers can be hit or miss.
At ClearVoice, we use our proprietary talent discovery engine (powered by Machine Learning), VoiceGraph™, to aggregate top, seasoned sales content writers worldwide. Our talent managers manually vet every b2b sales content writer who enters our network, confirming their work, credentials, and viability.
So, instead of searching for the right sales content writers, you can spend your time driving the growth of your business.
Work with Top Sales Content Writers, Managed by ClearVoice
Whether you’re just starting or looking to level up your content strategy, ClearVoice is here to help. Our managed content solutions and the industry’s top sales content writers help you unlock the power of elite sales content that captivates your audience and drives your conversions.