Hire Sales Collateral Writers for Your Brand
If you want to make sales, you’re going to need the content to back it up. Easier said than done! Writing sales collateral that gets results is an art form in itself, and it requires a specific expertise. Partner with ClearVoice to get top-quality sales collateral from the best freelance writers in our ClearVoice Talent Network.
What is Sales Collateral?
Sales collateral comprises any content or material designed to aid in your sales process. Not surprisingly, this can encompass much – if not all – of your content marketing strategy.
Sales collateral may include (but is not limited to):
- eBooks
- White papers
- Case studies
- Landing pages
- Pillar pages
- Email marketing
To a lesser extent, your social media and blog presence may also serve as pieces of sales collateral.
You get the idea.
Traditional content, like articles and blogs, aims to educate or tell a story. Copywriting – AKA writing for marketing and advertising – however, has a different goal: to sell. It’s about highlighting a product or service in a way that entices the reader to buy.
But people generally don’t like to be “sold.” So effective copywriters have to know how to connect with their audience and convince them to buy without making them feel manipulated.
Through clever prose, effective sales collateral uses marketing copy to provoke, persuade, and problem-solve.
How Sales Collateral Enhances Your Marketing
Content marketing is not a single-pronged approach. It takes effort across multiple channels, from blogs to social media to video and so on. But you’re not creating content just for the enjoyment of it.
Ultimately, the content you create serves the purpose of generating revenue.
Every piece of content you create fits together like a puzzle. Some pieces build your audience while others nudge them through the sales funnel. And just like you have different target audiences, you’ll need to create different types of content to reach them.
At its core, marketing is really about connecting with people. Why some slogans and taglines stand the test of time and others don’t can speak a lot to the power of marketing copy.
This type of specific skill is worth investing in.
But Wait, There’s More
Sales collateral addresses potential customers.
And just because you’ve got a content team that’s great at writing blogs and articles or managing your social media doesn’t mean they’ll be effective at creating sales collateral that generates revenue.
Or maybe you don’t have a content team at all! That’s where ClearVoice comes in. We can match you with vetted freelancers to create sales collateral that will drive clicks, conversions, and sales.
Ready to unlock the power of sales collateral for your business?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries gives you access to creators who will deliver the content your sales team will love you for.
Ready to unlock the power of sales collateral for your business?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries gives you access to creators who will deliver the content your sales team will love you for.
Frequently Asked Questions
What makes a good sales collateral creator?
How do you find sales collateral writers?
How do you guarantee the work for your sales collateral creators?
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers will pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
How does ClearVoice vet the freelancers in their network?
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. Then the portfolio is reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work within the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.
