ClearVoice Mobile Logo
Talk to a Specialist
ClearVoice Logo White
Login
Talk to a Specialist
Login
Talk to a Specialist
Select

Content Marketing Glossary

Navigate the complex world of content marketing with ease using our comprehensive glossary. Whether you’re a seasoned marketer or just starting out, our A-to-Z guide demystifies industry jargon and ensures you’re always in the know.

A/B testing

If you don't test various marketing elements, how will you truly know what resonates the most with your target audience?...
Learn More

Anchor text

Here's what you need to know about anchor text, including the definition and why it's essential for search engine optimization....
Learn More

B2B (Business-to-Business)

B2B commerce can be for goods or services, and on just about any scale. Learn more about this widely used...
Learn More

B2C (Business-to-Consumer)

Learn what business-to-consumer entails, from top marketing techniques to the evolution of consumer goods marketing....
Learn More

Backlink

Google uses backlinks as a ranking factor because they act like "votes" for your site. Learn more about backlinks and...
Learn More

Bottom-of-funnel marketing (BOFU)

Success for your organization is within reach... you just might need to spend a little more time thinking about the...
Learn More

Bounce rate

A bounce rate — named after the slang term for an exit — is an important metric to understand and follow....
Learn More

Brand awareness

Brand awareness: the biggest, most amorphous, hardest-to-measure metric there is. But marketers still need to think about it all the...
Learn More

Churn rate

What is a churn rate? It's the rate at which customers stop doing business with your company. Find out more....
Learn More

Click-through rate (CTR)

By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most...
Learn More

Closed-Loop marketing

Here is your essential guide to understanding closed-loop marketing and how to make it part of your strategy....
Learn More

Content campaign

How do you use content campaigns as a vehicle for connected customer experiences? Rise to your customer’s expectations by offering...
Learn More

At ClearVoice, we take the hassle out of

Content Production.

Discover Our Solutions

Content gap analysis

Are your content and SEO strategies missing the mark? Learn what a content gap analysis is and how it can...
Learn More

Content marketing

When you consistently create and share educational and meaningful content, over time you will attract, engage, and convert your intended...
Learn More

Content matrix

What is a content matrix, and why does your business need one? Learn how to use this smart visual tool...
Learn More

Content syndication

Expand your brand’s reach and win new audiences by amplifying your content through syndication. Learn best practices, SEO benefits, and...
Learn More

Conversion rate

Overall, you need to decide how you define a "good" conversion rate based on your industry, website, and bottom line....
Learn More

Customer acquisition cost

Knowing your customer acquisition cost helps in calculating the ROI of your marketing efforts. Learn more about this valuable figure....
Learn More

Customer lifetime value

Retaining ALL customers simply isn’t feasible, nor is it desirable. So, which customer should be better targeted when it comes...
Learn More

D2C (Direct-to-consumer)

D2C has come a long way since the days of mailers and late-night infomercials. Social, influencer, and email marketing are...
Learn More

Drip campaign

So, why do you need to know about drip campaigns? Well, even if the actual term is new to you,...
Learn More

Engagement rate

One could argue that engagement rate is the most critical data point of social media marketing. Learn more....
Learn More

Subscribe to our newsletter so you don’t miss anything.

You will be a content expert in no time.

Solutions
Why ClearVoice
Company
Support
© 2023, ClearVoice, Inc. All rights reserved.
Linkedin-in Facebook-f Twitter Instagram