Content Marketing Glossary

Navigate the complex world of content marketing with ease using our comprehensive glossary. Our A-to-Z guide demystifies industry jargon and ensures you’re always in the know for your content management.

A/B Testing

If you don't test various marketing elements, how will you truly know what resonates the most with your target audience?...

Account-Based Marketing

How does an account-based marketing content strategy best use both sales and marketing teams? Get strategies for this winning combo....

Anchor Text

Here's what you need to know about anchor text, including the definition and why it's essential for search engine optimization....

Animated Video

Back to basics. Let's break down the fundamentals of the animated video content type....

Article

Back to basics. Let's break down the fundamentals of the article content type....

B2B (Business-to-Business)

B2B commerce can be for goods or services, and on just about any scale. Learn more about this widely used...

B2C (Business-to-Consumer)

Learn what business-to-consumer entails, from top marketing techniques to the evolution of consumer goods marketing....

Backlink

Google uses backlinks as a ranking factor because they act like "votes" for your site. Learn more about backlinks and...

Benchmarking

With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements to continually...

Bottom-of-Funnel Marketing (BOFU)

Success for your organization is within reach... you just might need to spend a little more time thinking about the...

Bounce Rate

A bounce rate — named after the slang term for an exit — is an important metric to understand and follow....

Brand Awareness

Brand awareness: the biggest, most amorphous, hardest-to-measure metric there is. But marketers still need to think about it all the...

At ClearVoice, we take the hassle out of
Content Production.

Brand Guidelines

Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the...

Branded Content

What is Branded Content? Branded content is a form of advertising in which the content doesn’t focus explicitly on a...

Business Case

A business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. In the content...

Buyer Persona

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through...

Call to Action (CTA)

In a broad sense, a call to action (CTA) is exactly what it sounds like. You are calling upon your...

Churn Rate

What is a churn rate? It's the rate at which customers stop doing business with your company. Find out more....

Click-Through Rate (CTR)

By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most...

Closed-Loop Marketing

Here is your essential guide to understanding closed-loop marketing and how to make it part of your strategy....

Content Audit

What is a Content Audit? A content audit is a look at what content you currently have published, how it’s...

Content Brief

A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand...

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