Navigate the complex world of content marketing with ease using our comprehensive glossary. Our A-to-Z guide demystifies industry jargon and ensures you’re always in the know for your content management.
What is Branded Content? Branded content is a form of advertising in which the content doesn’t focus explicitly on a...
What is content accessibility? Content accessibility is the practice of ensuring that the content you create — across all platforms...
What Is a Content Audit? A content audit is a look at what content you currently have published, how it’s...
What is a content mission statement? A content mission statement is your content strategy “north star.” Your Big Why. It...
What is Content Personalization? Content personalization is developing and delivering targeted content to specific groups within your wider audience, typically...
What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage...
What is content segmentation? Content segmentation is the process of dividing content into targeted segments to meet the specific needs,...
What is copy editing? Not to be confused with proofreading, copy editing is the process by which an editor reviews...
What is generative AI? “Generative AI” is an all-encompassing term that describes the type of artificial intelligence (AI) technology that...
What is influencer marketing? Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or...
What is interactive content? Interactive content is any content that requires audience participation. Unlike traditional content, where users read, watch,...
What is proofreading? Proofreading is the final stage of the editing process before you publish your content. It is where...
What is voice search? Voice search lets you speak search queries instead of typing them. This hands-free technology uses voice...
You will be a content expert in no time.
