Dear Marketer, You Need a Freelance Content Network
Your digital marketing team can't do it all. You already outsource office tasks like transcription and content audits. You rely on apps and plugins to round out your martech stack. Now it's time to explore how freelance writers can instill consistency and scalability in your content creation workflow.
Augmenting your team with additional creatives lets you materialize the content you need at a lower cost than hiring a new employee. This survey details what you can expect to pay a freelancer. Remember: There are no retirement contributions, sick time, vacation pay or other expenses beyond the project rate to consider.
On top of the cost savings, tapping into a freelance content network opens the doors to connections with subject matter experts who instantly elevate your brand's voice. Curious to learn more about the freelance economy and how they can enhance your organization? Read the full post.
How to Incorporate Quality Ad Videos Into Your Digital Marketing Quickly
Visuals dominate digital marketing. They're memorable, engaging, and on-trend. If you feel like your team doesn't have the skills or resources right now to make them a reality for your clients, you're not alone.
Instead of the high-production elaborate movie trailer-esque videos you think you need, embrace what viewers really want: simple, short, impactful messaging. Did you know millennials prefer videos in the 30-60 second range? HubSpot reports that Instagram users commented most often on videos that averaged 26 seconds. On Twitter, the sweet spot is 45 seconds. Facebookers engage with video for about a minute before scrolling.
Thankfully there's an abundance of apps and software online (many with free trials) that can expedite and streamline your rich video content creation process. Learn when quick, simple videos are appropriate, how they bolster your marketing ideas and where you can find platforms online to get started. Read the full post.
How Audio Plays Into Your Digital Marketing Plans
If your organization has yet to embrace podcasting, advertising on smart speaker channels or creating voice search-optimized content, you're falling behind. We are a society of always-on content consumers who crave the ease and immediacy of audio files.
This medium provides quick answers and entertainment on any of our devices, which are usually within arms reach at all times. One in six Americans owns a smart speaker (like Amazon Echo or Google Home), according to TechCrunch. And, the numbers are steadily growing. We engage with these devices to do things like answer questions, compute math and learn about new topics. All of that information stems from a brand's digital marketing strategy.
So, how does any of this fit into your current marketing strategies and offerings? How do you craft content for listeners? Learn more about voice-search optimization (VSO) and how embracing audio can elevate the marketing packages you offer potential clients. Read the full post.
Email Marketing Reboot: Exploring the Wildly Popular Newsletter
For many of us, the morning routine is similar. We get up, take care of the essentials, and scroll through our emails before launching into our workdays. We gravitate to the personalized messages flanked with our names and ideas that resonate with core ideals or needs.
Marketers know they have a captive, engaged audience lingering on email and use newsletters to share digestible messaging in a way that's enjoyable to read. In a strategic sense, you can chalk email up as another touch point to get your messaging across, helping your leads move their way through the sales funnel. You can even segment newsletter audiences to serve up the perfect content to individual niche groups for more effective targeting, according to email marketing service provider, AWeber.
Are you ready to learn more about the power of an email-based newsletter, explore brands that nail this digital marketing technique, learn how to attract subscribers and get guidance to launch a newsletter for your clients? We've drafted a five-part series to explain the ins and outs of newsletter marketing. Read the full post.
The Latest Content Trends All Digital Marketers Need to Know
Each week, the building blocks of quality digital marketing make headlines. From technology innovations and SEO strategies, to news about search engines and social media platforms, these topics inform our direction as marketers. That's why each month we curate the information you simply can't miss if you want to best shape your next marketing strategy.
The Content Marketing Trends to Know (With Examples): Monthly Roundup highlights recent content trends in an easily digestible format with actionable tips and takeaways. We also link to related sources so you can get more depth and insight on important topics without extra searching.
You know content marketing serves as the backbone of your digital marketing campaigns. Why not stay on top of current trends? See what's being talked about around the water cooler this month among your content marketing friends. Read the full post.
Content Marketing: The Monthly Numbers You Need to Know
Where are online audiences lingering this month? Is your ad spend budget enough to reach your goals? What's new in SEO? How much money does a content marketer make? Questions like these are tackled on our Content Marketing Research and Studies: Monthly Roundup so you stay in the loop on the top digital marketing topics.
We parse the most intriguing surveys and reports to give you the nuts and bolts information you need to best understand your viewers and what works in content creation right now. For example, Adobe discovered that 51 percent of emoji users are more likely to comment on a brand's social media post if it contains emojis. (Note to self, up the smiley game ASAP!)
Curious about what's been brewing lately? Scan the headlines, bullet points, stats and links to more resources in the Content Marketing Research and Studies: Monthly Roundup. Read the full post.
Have You Done a Chatbot Audit? (Here's What to Look For)
For many consumers, their first experience with a brand is via a chatbot. Think of customer service chat boxes, the bots in Slack or even interacting with a Facebook Page via Messenger. Those speedy "We'll get back to you soon!" notes and simple replies to queries about business hours and phone numbers are indeed chatbots behind the screen.
These nifty little pieces of technology give our audiences that always-on, ready-to-help-you feel. Heck, 69 percent of consumers would rather engage in quick communication with a chatbot than a human when contacting a brand, according to a research report from MyClever, Drift, Salesforce and SurveyMonkey. Bottom line: Keep those bots in tip-top shape since they're in direct contact with your customers.
We can do this by tracking incoming channels, revenue attribution, how many times your bot says "I'm sorry. I can't understand you" and several more metrics so you can ultimately improve your bot's performance and your profits. Read the full post.