Why SEO Depends on Original Content and Patience
When it comes to SEO, you won’t succeed if you expect success to happen overnight. Time and time again, impatient marketers miss out on the long-lasting rewards of organic search traffic because they fail to give their efforts enough time to pay off.
Even talented SEOs need 4-12 months to help a business implement and see the initial results of their strategies. According to a major study by Ahrefs, only a “lucky” 5.7% of new pages rank in the top 10 search results within a year of being published. And those are only “lucky” pages — that have been optimized. So slow and steady wins the course, without a doubt.
Martech expert Ben Beck rounds up the best stats and kernels of SEO advice from experts, including Maile Ohye of the Google Webmasters team, to help you focus on scoring big with SEO over the long term. Read the full post.
The Effectiveness of Your Content Marketing Goes Beyond Dollars (Tips for ROI Reporting)
You have to invest money to make money. But, in the world of content marketing, it's not always a 1:1 correlation between dollars spent and revenue generated. The secret to discovering the success of your next campaign ROI is... time.
Investors and executives surrounding your organization want to know where their cash is going, especially since marketers in the United States are projected to increase their budgets by 27 percent through 2020, per a Forrester Research Report. They also want to know if you're hitting goals and moving forward.
Get ready to gather data and defend your content marketing efforts in your next ROI report. Study the long play of search engine optimization, social media outreach and email marketing to learn how consumers navigate your sales funnel and ultimately turn their interest into your income. We explain how. Read the full post
Optimize Old Content for SERPs With This Simple Refresh Trick
The write-post-repeat strategy doesn't work. If you want your content to climb to the top of organic search results, and stay put, you have to keep giving it a little TLC. The key? Add value. Nurturing existing quality content pieces pleases Google and your readers.
When you finesse a post that's at least six months old by adding 20 percent new or refreshed content to the text — with keeping the optimal word count in mind — you can boost organic search traffic. Our experiment at ClearVoice garnered an average traffic increase of 143 percent in the six months after the refresh.
How do you know what the ideal word count is for your posts? When should you measure the effectiveness of a refresh? What aspects of the content should be updated? We've figured it all out for you so you can unlock your content's full potential and dominate organic search results. Read the full post.
Link-Building, SEO and Algorithms: Here's How They Can Play Nice Together
The more the merrier is no longer the best strategy for post-Penguin link-building. Yep, that's the 2012 Google update that triggered penalties for gratuitous sloppy linking, especially in low-quality guest posts. Marketers are still picking up the pieces and revising strategies to enable the delicate dance among search engine updates, effective SEO techniques and how to use links.
Take a breath. Thankfully the foundation of effective linking has stayed steady and true through it all. We're talking about getting back to basics and creating valuable content, that speaks to your audience, on an optimized site that nurtures interactive engagement. Easy peasy, right?
As you forge ahead, stay abreast of Google's guidelines for publishers, keep your buyer's journey in mind and make your easily content shareable for your social media-loving readers. The linking will naturally flow, and in turn boost your SEO. Ready to take the next steps and dominate search? Read the full post.
Voice Search Update: Make Siri, Cortana and Alexa Your New BFFs to Bolster SEO
Alexa locates your favorite tunes and Siri tracks down pizza near you 24/7. Voice search enhances daily life. So, why isn't it also part of your audience-centric content marketing strategy? Could these voice-activated digital assistants (powered by strategic SEO) also benefit your customers?
It's no secret we love using voice commands to prompt Google searches on our mobile devices to locate products and services. Gartner predicts consumer demand for hands-free products like Amazon Echo and Google Home will generate $3.5 billion in sales by 2021. The report goes on to tantalize us with the idea that brands with websites optimized for both visual and voice search will increase digital commerce revenue by 30 percent in the next two years.
Voice search is hot and here to stay. Get on board by learning the type of information consumers want, understanding the language that yields results and how keywording plays into this equation. Read the full post.
Marketing Strategy Review: All SEO Is Not Good SEO
Content may be king, but context rules the kingdom of content marketing. Doing keyword research and integrating it into your content marketing assets doesn't mean it will perform the way you hope. It's OK. It happens to all of us.
Some SEO works against you. Again, context! Not focusing on user experience (UX) across various devices and platforms; overusing keywords and ignoring tangential topics; being lazy about link-building and posting duplicate content on various outlets will downrank your URLs in no time, despite having well-researched SEO.
How can you get back to the top of the SERPs? What does it take to make your SEO work for you, not against you? Where does Google stand on all of this? We've got key indicators and expert advice to guide every step of your next SEO strategy review. Read the full post.
How to Get Into Google's Answer Boxes
Do you dream of seeing your content in "Position Zero"? You should. Also known as answer boxes, Google's featured snippets — a listing of bite-sized information meant to quickly answer a query — internally rank and visually appear above the first SERP entry, thanks to some savvy SEO.
Featured snippets have the SEM community scratching their heads. While the content gives immediate on-page results to questions, it also leads to a bump in click-through rates. HubSpot reports a 114 percent increase in CTRs for 5,000 of their high-volume keywords thanks to the Google juice behind the snippets. This is a true win for both user experience and website traffic.
Climbing to the top of the results requires some tweaking of your SEO approach. Careful wording and formatting of your content that translates well to the snippet style are key. Dig into these five actionable steps and expert advice to boost your chances of acquiring Position Zero. Read the full post.