What's New in Social Media Trends and Updates?
The online world moves fast. From frequent algorithm updates to new photo filters, there's always something to discover on our social media feeds. So, how can you keep up? View the monthly Social Media Marketing News roundup!
At the start of each month we report on the latest trends, features and chatter about everything social. You'll get insider tips on Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, YouTube and more. We also focus on related topics with a social component like engagement strategies on Netflix or marketing conferences. If it's making headlines in the tech space, we're on it.
We know you like to be on top of your social media marketing game. We do too. Wonder what's new this month? We've got you covered. Read the full post.
Creating and Managing Content for Your Social Media Accounts
You routinely defend the marketing value of your company website, blog and newsletter. Now, embrace social media. Just like your other content marketing assets, your social media feeds become more robust and effective with a documented posting strategy.
To get started, pay attention to what others in your niche are doing. What are their audience members engaging with most? Learn more about the social channels you use and what types of messaging works best for each. Get visual and experiment with video, memes and photos. Dropping automated links is no longer good enough.
Social isn't meant to solely be a billboard for your creative assets. Instead, use the platforms to nurture the natural community vibe. Start discussions. Engage with customers directly. But, do it with intention and strategy. Read the full post.
Which Social Media Platform Is Best for Your Business?
One-size-fits-all does not apply to social media marketing. Each platform has a unique audience, purpose and reach. Learning where to spend your efforts, and budget, should be part of your next content marketing audit.
As you dig into the data, you might start to wonder which platform resonates most with your audience. Analyzing the intricacies of each option, evaluating current numbers, discovering where your competitors are hanging out, coming up with a consistent posting schedule and creating quality, original content for each message will lead you to where you're meant to be.
Going for the Ask: Let's Talk about the Taboo Practice of Share Requests
If there's one topic that quickly elicits opinions from social media marketers, it's the ask. When it comes to crafting creative, quality social media content, do you think it's appropriate, or necessary, to ask the reader to take action by sharing, clapping, retweeting, liking or commenting on a post?
It's a tough question that deserves attention. Why? On some platforms, this practice is forbidden and leads to content downranking, making it harder for viewers to see your post at all. It's called "engagement bait" in the SMM world. On the other hand, some audiences need direction. They require specific instructions for providing feedback. Click the heart if you love this. Use an angry face if you don't want to see this product on store shelves. See? It's tricky!
Let's dig into why we want to ask for social engagement, what social media users outside the marketing industry think, and how viewers respond to the ask. Read the full post.
How to Build Your Own Facebook Chatbot in About 10 Minutes
We live in a world of instant gratification. Answers wait behind the click of a search bar and most products can land on our doorsteps ASAP thanks to two-day shipping. Are you offering your audience a similar immediate customer service experience? Enter: chatbots.
These little technology marvels let your potential and current customers engage in a real-time conversation with an (automated, computer-based) representative from your company. Chatbots assist with a variety of tasks including lead generation, help desk management, social media outreach and troubleshooting common queries.
Chatbots don't request overtime pay (or, any pay) to work 24/7 assisting your audience. Learn more about how and where chatbots are used — and how to build one for yourself without learning code or hiring an IT consultant. Yes, really. Read the full post.
Curated vs. Created Content for Social Strategy
You know posting regularly keeps social media fans engaged, fills your funnel and pads the bottom line. But, where does all that content come from? When browsing others business feeds for inspiration, it can be a little daunting to think of coming up with a strategy and updates to wow your crowd.
There are two core sources for content: original and curated. The first is crafted from the ground up by your team (or content partners) using audience analysis, SEO and witty writing skills. The second is gathered by your team from reputable sources that you stand behind as a company.
Ready to fill your feeds? Let's dig into the details of these two types of content, understand why implementing a balance of both works well, and how to put it all into your workflow. Read the full post.
The Inside Scoop on Social Media Marketing Budgets
Whether you're working for a bootstrapped start-up or a fully-funded corporation, you probably have a social media marketing budget. Although it never feels like enough, you're not alone in wondering how far those dollars should -- and will -- go.
The person you outsource this to gets paid for ideating, crafting and publishing that content across one or more channels. Then, there's the follow-up. This person might also be responsible for engaging with comments and analyzing post performance. They also need to stay on top of what's new in social tech. That's a lot of work!
Since social media marketing is an ongoing need, you'll find that many contract-based marketers quote a monthly retainer rate (not hourly or per post) to keep things simple. Common budgets can range from $1,500 to $5,000 per month, and go up from there. Here's a detailed look at what you can get at three price points. Read the full post.
Are You Exploring Social Media Scheduling Tools? (You Should Be.)
You can't be online 24/7. Even the most dedicated social media marketers who manage thriving global audiences sleep. The number one tool marketing teams rely on during their off hours are social media scheduling apps. Polished social posts get loaded into the app and it pushes out each piece of content to the appropriate channel at a designated time.
Two of the top players in the industry are Buffer and Hootsuite. Both can be used to queue up multiple messages across several channels. In short: Apps make it possible for a social media marketer to prep content in bulk during their working hours to trigger automatic distribution on days, nights, weekends and holidays.
When shopping for an app to use, it's hard to know the perks or drawbacks of each. We analyzed initial impressions, strengths, weaknesses and pricing for both Buffer and Hootsuite. Are you ready to see which one earned the top grade? Read the full post.