Becoming an Influencer: A Look at the Emergence of the Influencer (1 of 5)
In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
Google Discover — An Evolution in Search or an Intrusive Use of Data?
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
One Billion Reasons Why Marketers Should Pay Attention to Instagram’s Updates
On the #ContentRadar this week: Instagram has a billion reasons why you should pay attention to its updates. Also, brand loyalty is higher than expected; YouTube introduces “Channel Memberships”; and Snapchat makes shopping… well, a snap.
Google, Facebook, Instagram Offer New Ad Tools to Entice Marketers to Spend
On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
Will ‘New’ Twitter Be the Same Old Story? (And Three Updates to Notice)
On the #ContentRadar this week: Are Twitter’s new tricks relevant for your brand? Also, Instagram will soon let you tag users in videos; LinkedIn updates its dynamic ads; and Google gives Chrome a present for its 10th birthday.
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Snapchat, Facebook Headed in Opposite Directions — Where Should You Focus Your Efforts?
On the #ContentRadar this week: Snapchat is up; Facebook is down. Also, Instagram forces greater transparency; Facebook Watch is going global; and you probably aren’t persuasive enough to change anyone’s mind on social media.
Report: Lack of Transparency on Social Media Can Affect Your Bottom Line
On the #ContentRadar this week: Your lack of transparency is causing you to lose customers. Also, Facebook makes learning from groups easier; YouTube lets users track app usage; and Snickers’ banner ad gets the last laugh.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Report: Young Social Users Would Rather Consume Content Than Create It
On the #ContentRadar this week: Young social users take more than they give. Also, why your email marketing is annoying consumers; which smart speaker is the most popular; and how JOMO is the new FOMO.
Amid Turmoil, Facebook Might Be Messing With the ‘Share’ Button… Again
Catch up with the five notable items on the #ContentRadar this week: Facebook could be preparing for drastic changes. Also, Video Marketing World tickets are on sale; Google adds new analytics features; and Snapchat numbers continue to drop.
Instagram Stories Celebrates Second Birthday With a Look Back — and Ahead
On the #ContentRadar this week: Instagram Stories looks back — and forward. Also, Reddit hopes its redesign brings more advertisers; Apple is beating Google in the search ad game; and Facebook wants you to do other things with your life.
The AR and VR Boom Is Real: Who’s Using It Now, What the Next 5 Years Hold
On the #ContentRadar this week: There’s nothing fake about AR and VR growth. Also, Google is calling out non-secure websites; Facebook launches Watch Party worldwide; and LinkedIn introduces voice messages.
Speak Up: Why It’s Time for You to Create a Voice Marketing Strategy
On the #ContentRadar this week: Sounds like it is time to create a voice marketing strategy. Also, Facebook, Google, and Microsoft join powers; cord-cutting skyrockets beyond expectations; and why you may not want to lay off your entire social media team when downsizing.
Say What? How Emojis, GIFs, and Memes Could Be Your New Marketing Language
On the #ContentRadar this week: You may not be speaking the same language as your desired online audience. Also, YouTube offers a new tool to help catch copyright infringers; Facebook hopes its new Ad Manager tools might enhance your offerings; and your online brilliance doesn’t necessarily translate to offline sales.
Keeping Up With Instagram: 7 Moves the Company Made This Summer You Need to Know About
On the #ContentRadar this week: Instagram stays incredibly busy with new updates. Also, YouTube may be inserting more ads into videos; your social ad activity can now be seen by everyone; and Facebook now lets users “snooze” anything they want.