Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
Four Things for Marketers to Capitalize on During Record-Setting Holiday Shopping
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
36 Updates Content Marketers Can Be Thankful for in 2018
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
Google Flexes Ad Muscles With More Updates for Content Marketers
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
How to Create a Killer Social Media Campaign (Need a Quick Refresher?)
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
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Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Should You Solicit Social Shares? Data Says… (2 of 2)
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Becoming an Influencer: The Six-Month Guide to Building a Following (4 of 5)
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
What the Facebook Video Lawsuit Means for Your Marketing Efforts
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Curated vs. Created Content for Social Strategy
Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.
Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.
Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)
On the #ContentRader this week: Google+ is finally gone for good. Also, Instagram copies Snapchat again; web and social use hasn’t grown in two years; and Burger King’s new ads show robots aren’t taking your job yet.
5 Tips for Picking the Right Social Media Platform for Your Business
Not all social media is the same, and just because the platforms are free doesn’t mean it should be a free-for-all for any brand, not by any means. Sing Weist, a former SMM for DreamWorks Animation, helps you focus on which social is important for you.