Community Management vs. Social Media Management: What’s the Difference?
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
Examining the Socially Responsible Social Campaign
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Building a Twitter List and Checking It Twice
Twitter lists can help you filter through the noise. Are you using them right?
How to Use ROI to Defend Your Content Marketing Efforts
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
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Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Social Media Networking: 10 Unprofessional Behaviors to Avoid
Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos?
Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic
Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of each, plus graded results.
Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
2019 State of Social Media Report Touts Importance of Stories
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.
Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
Three Reasons Why Now Is the Time to Start Seeing Visual Search Opportunities
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
Instagram Drops Off Three Surprise Last-Minute Gifts to Digital Marketers
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
Focus Group on Must-Know Instagram User Behavior Stats [Data Study]
We asked Instagram users nine simple questions about their habits. Get the rundown on how their answers might affect how you use IG to get OMGs for your brand.
New Study on How Brands Can Seize More Engagement on Instagram
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.