Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Inspiration can come from the most unlikely of sources. Check out these colorful and artistic Instagram accounts that will help ignite your creativity.
From general to platform-specific, here’s the ultimate list of social media marketing terms you need to know.
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
With Our Easy-to-Use Platform and Talent Network
Get proactive with social planning in 2020 with our free social media hashtag calendar. It comes stocked with important dates and national holidays to help you connect with your audience.
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Twitter lists can help you filter through the noise. Are you using them right?
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Networking is everything to becoming a successful full-time freelancer. But have you committed any of these networking no-nos?
Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of each, plus graded results.
