How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences
The most successful content on YouTube is made for YouTube. Learn how to develop a YouTube strategy that is tailored to different generations.
Hootsuite vs. Buffer: We Rated 12 Key Factors for Each
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
The Teamlancing Dynamic of a Social Media Team
Learn how teamlancing with copywriters, strategists, analysts, and more can help you build a stronger social media strategy and presence.
Facebook Chatbot: How to Build Your Own in About 10 Minutes
Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
Top 25+ Social Media Marketing Tips and Monthly Updates
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
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Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
A Step-by-Step Guide for Resharing Content on Instagram
Reposting from an Instagram account that shares similar interests helps strengthen your credibility, user trust, brand identity, authenticity, and relatability.
The Ultimate Guide to Creating Instagram Highlights
Instagram highlights are a creative way to show current and prospective customers what your brand is all about, from your products to your policies.
Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK
We took a deeper look into three of the most popular link shorteners — Bitly, TinyURL, and BL.INK — and compared them by price, features, and ease of use.
How to Maximize Your Instagram Strategy: Tutorials for Stories, Highlights, and More
Based on data, it is a missed opportunity if your business or brand does not have a presence on Instagram. Learn how to create an account, build your brand’s presence, and take advantage of features like Highlights, and more!
Top 10 Inspiring Instagram Profiles to Follow as a Writer
Inspiration can come from the most unlikely of sources. Check out these colorful and artistic Instagram accounts that will help ignite your creativity.
Social Media Marketing Terms: 75+ You Need to Know
From general to platform-specific, here’s the ultimate list of social media marketing terms you need to know.
How to Take Advantage of IGTV’s Ramped-Up Competition With YouTube
IGTV may not be close to overtaking YouTube as king of videos, but it is working diligently to become a player in the game. Here’s why you need to add it to your marketing strategy this year.
250+ Hashtags and Days of Observance for Your 2020 Social Media Calendar
Get proactive with social planning in 2020 with our free social media hashtag calendar. It comes stocked with important dates and national holidays to help you connect with your audience.
Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
Community Management vs. Social Media Management: What’s the Difference?
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.