On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
On the #ContentRadar this week… It’s time to start seeing the opportunity with visual search. Also, Twitter is toxic; Amazon is riddled with fake reviews; and it’s time to start using TikTok.
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
We asked Instagram users nine simple questions about their habits. Get the rundown on how their answers might affect how you use IG to get OMGs for your brand.
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
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Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
