On the #ContentRadar this week: Facebook looks to silence Snapchat’s stories. Also, Instagram finally offers advertisers what they have been waiting for; a new campaign exposes the lunacy of reading on social media; and a new study finds using social media on the job is actually good for production.
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
On the #ContentRadar this week… Hindsight is 20/20 for Snapchat Spectacles. Also, Facebook continues to push people to Watch; brands are moving more ad spend to digital channels; and Instagram Stories just got easier to use.
On the #ContentRadar this week… What M&M’s and Mayochup have to do with your marketing efforts? Also, Google AMP stories aren’t quite as amped as publishers would like; banner ads get a second life; and Zuckerberg may have hinted that an ads-free Facebook is in the works.
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
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On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
On the #ContentRadar this week: What does the CMO Scorecard say about your organization? Also, advertisers are sticking with Facebook; Google invests in GIFs; and Snapchat says it’s a camera.
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.
