Content Radar: Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
Content Radar: What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Content Radar: Google Hopes for a #SmallThanks to Change the Local Search Game
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.
Content Radar: Facebook’s New Study Might Change How You Use Direct Messages
This week, direct messages and emojis may be the future of your marketing communication. Also, Facebook gives more insight about who is sharing your videos; Snapchat is making its app easier to use; and Messenger Day and Facebook Stories combine in hopes that somebody starts using them.
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
All tweets are breaking lose! Lori Hil jumps into the abyss of the new 280-character limit and shows great examples of how users and brands are making the most of it.
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Content Radar: What Twitter’s 280-Character Limit Means for Brands
This week, Twitter’s 280-character update throws everyone for a loop. Instagram looks to let users follow hashtags; and Adobe hopes to show you another part of your job that artificial intelligence can do better than you.
Content Radar: Key Takeaways From CMI’s Latest B2B Report
This week: Key takeaways from CMI’s latest B2B report; Pew Research sheds light on how we use social for news; plus new rollouts and updates from FB and IG.
How to Create a Content Marketing Strategy for Social
Content marketers, stop using social media simply for amplification. Neal Schaffer outlines the steps to developing a killer content strategy for social beyond distribution alone.
Examining the Socially Responsible Social Campaign
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
Content Radar: New Facebook Transparency Rules for Ads
This week, Facebook ads get dragged into the limelight. Also, Instagram lets you go live with friends; and more companies are creating in-house content.
Generate More Foot Traffic This Holiday Season With Facebook Messenger Games
Tap into interactive content to help your brick-and-mortar business score big in Q4. Get tips to attract and win new customers with your own Facebook Messenger games.
Content Radar: Could the Explore Feed Save (or Doom) Brands on Facebook?
Keeping pace with the perpetual influx of content marketing news and announcements is no small task, but you don’t have to do it alone. Check out the news you need to know from this week.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Content Radar: Facebook Looks to Brands to Save Fledgling Facebook Stories
Finding time to keep up with the latest content marketing trends can be difficult, but there is good news—we’re here to help. Stay at the top of your game by taking a quick look at this week’s highlights.
Generating Loyalty, Advocacy and Awareness Through Digital Communities
Takes notes on building and growing relationships with your customers, clients and potential prospects with your own digital community. Length: 45:55.