Facebook’s Stories May Have a Fairy Tale Ending After All
On the #ContentRadar this week: Facebook looks to silence Snapchat’s stories. Also, Instagram finally offers advertisers what they have been waiting for; a new campaign exposes the lunacy of reading on social media; and a new study finds using social media on the job is actually good for production.
What You Need to Know — And Do —After Facebook’s F8 Developer Conference
On the #ContentRadar this week: Here’s what you really need to know from the F8 Developers Conference. Also, texting may be the answer to your customer service issues; Instagram may soon be a major center for commerce; and Vine 2 is over with before it starts.
Snapchat Hopes to Not Make a Spectacle of Itself With Release of New Glasses
On the #ContentRadar this week… Hindsight is 20/20 for Snapchat Spectacles. Also, Facebook continues to push people to Watch; brands are moving more ad spend to digital channels; and Instagram Stories just got easier to use.
Heinz, M&M’s Show the Power of Including Digital Consumers in Your Brand Decisions
On the #ContentRadar this week… What M&M’s and Mayochup have to do with your marketing efforts? Also, Google AMP stories aren’t quite as amped as publishers would like; banner ads get a second life; and Zuckerberg may have hinted that an ads-free Facebook is in the works.
How Gmail’s Facelift Will Affect Your Email Marketing Efforts
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
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Facebook Employs Aggressive Strategy to Dig Itself Out of Pit of Controversy
On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?
Blockchain and Decentralization: The Savior of Struggling Social Media?
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
CMO Scorecard Shows How Your Brand’s Diversity Stacks Up to Others
On the #ContentRadar this week: What does the CMO Scorecard say about your organization? Also, advertisers are sticking with Facebook; Google invests in GIFs; and Snapchat says it’s a camera.
In the Wake of Cambridge Analytica: Can Further Technology Save the Sinking Social Media Ship?
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
Instagram Is Betting This Week’s Three Small Changes Lead to Big Results
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
10 Zapier Apps All Content Marketers Should Use
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.