New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
10 Zapier Apps All Content Marketers Should Use
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
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Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.
#ProContent: Content that Generates Social Attention (Part 2)
A few weeks ago we brought you a #ProContent podcast with guest Neal Schaffer and Jacob Warwick. Now we’re having a follow-up conversation with Lorena Garcia of the Bloguettes, as we continue this deep dive into the world of social, the importance of listening and the absolute need to analyze everything.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
Redesign Fallout: Is It Smooth Sailing for Snapchat — Or Time to Abandon Ship?
This week: Redesign fallout. Is it the best of times at Snapchat — or the worst of times? Also, Facebook is finally ready to show actual reach; YouTube has answers for creators’ concerns; and the future is now for mobile video consumption.
How to Burst the Social Media Bubble with Lookalike Audience Matching
Has your brand got caught in a social media bubble? Break out. One way that midsize companies are broadening their reach on social media is through the gain and manipulation of lookalike audiences. Martech expert Ben Beck shows you how you can create lookalike audiences and make them work to your advantage.
Content Radar: Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
This week, the best campaigns give users something to be emotional about. Also, Facebook is glad people are using it less; Instagram finally gives marketers what they have been asking for; and what’s not to like about a dancing chicken?
#ProContent Podcast: Content That Generates Social Attention
Social media wasn’t built for business; it was built for people to interact with people. In this #ProContent Podcast, Neal Schaffer and Jacob Warwick discuss this conundrum for businesses and how to target and make social content that resonates with people.
Content Radar: See the Bright Side of Facebook’s Gloomy News Feed Forecast
This week, take a deeper look on the bright side of Facebook’s impending news feed changes. Also, marketers are going to make things personal in 2018; GIFS are now part of Instagram Stories; and YouTube’s six-second fairy tales capture viewers’ attention.
Content Radar: What Will Instagram’s Encore Be in 2018?
This week, Instagram’s text-only stories might be on their way to a smartphone near you soon. Also, almost half of Americans wish social media were better regulated; HuffPost is turning its back on unpaid contributors; and 8 mm cameras are making a comeback.
Content Radar: What the Facebook News Feed Apocalypse Means for Your Brand
This week, the Facebook news feed apocalypse is finally upon us. Also, Vine is coming back as V2; Amazon is primed to cut into Google’s search dominance; and YouTube is done pairing sponsored ads with risky content.
Content Radar: What You Need to Know About Twitter’s Quiet Renaissance
This week on the #ContentRadar, Twitter is experiencing a quiet renaissance; female marketers are facing pay-gap challenges; it looks like “AmazonTube” could be a thing; and a new tool tells you if your blog articles look like fake news. Catch up on the latest content marketing buzz.