On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
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Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
Ready to put yourself out there? Get the fundamentals from influencer marketing experts in a six-month blueprint to creating and fostering a following.
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
On the #ContentRader this week: Google+ is finally gone for good. Also, Instagram copies Snapchat again; web and social use hasn’t grown in two years; and Burger King’s new ads show robots aren’t taking your job yet.
Not all social media is the same, and just because the platforms are free doesn’t mean it should be a free-for-all for any brand, not by any means. Sing Weist, a former SMM for DreamWorks Animation, helps you focus on which social is important for you.
In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
On the #ContentRadar this week: Instagram has a billion reasons why you should pay attention to its updates. Also, brand loyalty is higher than expected; YouTube introduces “Channel Memberships”; and Snapchat makes shopping… well, a snap.
