The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche
In an era of audience segmentation gone wild, the rise of content niches has created a new market for freelancers, entrepreneurs and creative consultants. Read our Q&A with best selling author Jene Luciani and other self-made experts on how they found their content niche.
The Niche Freelancer: Diving Into Biotech and Medical Marcom
What does it take to be a medical and science writer? Julie Kendrick, a marketing director-turned-freelancer with 10,000+ LinkedIn contacts, shares her expertise.
The Niche Freelancer: Shifting From Cosmo Editor to Personal Finance Writer
Have varied interests as a writer? Learn how Anna Davies, former staff editor at Cosmopolitan, balances her career between writing features for Glamour and financial content for major brands like Citibank.
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
The Niche Freelancer: What It Takes to Be a Tech Writer
Tech writers are in high demand. Learn what it takes to be a great one in our interview with Erik Sherman, an expert business and technology writer who’s written for The Wall Street Journal, Fortune, Forbes, Inc., and other top publications.
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Motion Graphics: Creating Art to Tell Complex Tech Stories
Get insights on creating motion graphics from Garrett Bess, CEO of Two River Pictures, an expert with 20+ years experience creating video marketing for tech companies.
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.
The Talent Cloud of the Future: Thoughts From Leaders in Three Fields
Although it’s in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the “talent cloud” of tomorrow.
A SEO Round Table: Separating Truth From Myth
“Can SEO please stop changing?!” you scream. “No,” the universe snickers. Wrap your noggin around the latest state of SEO with industry experts Stacy Jackson, Jacob Warwick and Jesse Teske.
Ann Handley on Content Marketing Tips, Tools and Editorial Quality
We interviewed the one and only Ann Handley, chief content officer at MarketingProfs and best-selling author. Yeah, you don’t want to miss this.
#ClearChat Recap: MarTech Tools and Tips With @MarTechBen
Are you getting the most out of marketing tech? You can always send questions to Ben Beck @MarTechBen. But first, catch up on our first #ClearChat covering some of the best resources for MarTech today.
Interview With Kristina Halvorson: Creating Content CMOs Care About
Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies. She makes CMOs happy, and so can you.
How Do SEO and Storytelling Work Together? An Interview With Casey Markee
How can storytelling elevate your blog posts or invigorate content for “boring” industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights to up your content mojo.
Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb
Storytelling isn’t a buzzword. It’s the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get insights from best-selling author and social media expert Kristen Lamb.
A Crash Course in Influencer Marketing With Brodie Smith
Brodie Smith is an Ultimate Frisbee legend and a trick shot master — and he knows a thing or two about influencer marketing, too. Learn what he has to say about storytelling for brands, what makes a good influencer fit and more.