Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
The Niche Freelancer: Designing Ebook Covers (and Lightning Strikes) for Self-Publishers
Words can’t do everything. Picture your story with Brandi Doane McCann, a designer who specializes in ebook and print book covers that sell romance, fantasy and suspense to consumers.
The Niche Content Creator: Writing for IT and Services
Tech writers are in huge demand. But tech is so broad in our hyper-connected world, how do you find your niche? For perspective, we chat with Karen Bannan, an expert who found her tech niche at a young age and now covers everything from software development best practices to the potential uses of blockchain technology.
How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.
8 Ways Digital Nomad Journalists Stay Productive
Freelancing on the road again? While a digital nomadic lifestyle is definitely alluring, it also presents plenty of roadblocks, delays and interruptions. We asked a squad of writers how they keep focused, on point, and on deadline while using the world as their office.
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Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.
Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.
Podcasting to Win: With Wondery Founder Hernan Lopez
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
Universities That Are Leading the Way in Innovative Martech Training and Courses
Which universities are making large strides with their programs in marketing tech? Ben Beck explores UCLA, Penn State, MIT, and Oxford, to help you find where digital marketing is picking up pace in the classroom.
Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly knowhow. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
The Niche Freelancer: Wealth Management and Institutional Finance
Up for the challenge of complex corporate communications? In this installment of the Niche Freelancer, we chat with ClearVoice featured freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
Blockchain and Decentralization: The Savior of Struggling Social Media?
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
Health + Wellness: Comparing Three Successful Content Creators in a Thriving Category
When in a crowded category, competitive forces drive differentiation. So people who are true niche experts often balance their writing work with a separate full-time practice, like a fitness instructor who writes about health or a full-time nutritionist who writes about diet. Today we’re looking at three content creators who have taken three specific approaches to their work within Health/Wellness.