Which universities are making large strides with their programs in marketing tech? Ben Beck explores UCLA, Penn State, MIT, and Oxford, to help you find where digital marketing is picking up pace in the classroom.
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly knowhow. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Up for the challenge of complex corporate communications? In this installment of the Niche Freelancer, we chat with ClearVoice featured freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
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In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
When in a crowded category, competitive forces drive differentiation. So people who are true niche experts often balance their writing work with a separate full-time practice, like a fitness instructor who writes about health or a full-time nutritionist who writes about diet. Today we’re looking at three content creators who have taken three specific approaches to their work within Health/Wellness.
Your best work or only your most recent work? Deciding what to include, or not include, in your freelance portfolio can be a daunting exercise in second-guessing yourself. So we asked talent recruiter Serena Wolf, who’s found countless creatives their “unicorn jobs,” about what she looks for in a portfolio.
Not all freelancers just write. For this installment of the Niche Freelancer, we’re chatting with Abby Lerner, a former fitness editor at a legacy publication who went freelance as a content strategist after moving away from New York City. Just one year after bidding farewell to her last staff job, Abby shares her shift from creating content to planning it.
Beyond the millions of Pinterest pins in home design, there’s a whole other world of content for the tradespeople who actually make those dream homes materialize. Discover the other side of interior design in our Q&A with Nora DePalma, co-founder of an agency that specializes in PR for the construction trade.
A few weeks ago we brought you a #ProContent podcast with guest Neal Schaffer and Jacob Warwick. Now we’re having a follow-up conversation with Lorena Garcia of the Bloguettes, as we continue this deep dive into the world of social, the importance of listening and the absolute need to analyze everything.
Voice search is here… And it’s on the cusp of accelerating into more and more facets of our (content marketing) lives. So we took a break for a fun social experiment on Amazon Alexa’s current state of social skills, in a one-on-one interview with the queen bee of smart speakers.
The world of food writing is highly competitive. Pay rates can vary widely based on brand status. And wannabe star chefs or influencers can rocket from nowhere with just the right tweet. Get perspective on staying in the game from a food writer who’s been in the biz (and food blogging circuit) for more than 15 years.
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
Worried about transitioning in your editorial or marketing career, as you age? Learn more about freelance-writer-turned-conference producer, Doug Newcomb, in an interview about the evolution of his three-decade career in automotive media.
