The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More
Former WeWork and current Turnberry Chief Brand Officer Alan Philips sounds off on hot takes of note for brand marketers and creatives.
‘Digital Mom’ Audrey McClelland on Her Shift From Full-Time Fashion to Freelance
We interview Audrey McClelland, author of ‘The Digital Mom Handbook’, about her transition from the full-time fashion world at Donna Karan to being an independent entrepreneur.
Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence
Live for vino? Learn how Allison Levine evolved from a wine consumer to a niche marketing expert in the beverage industry.
An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith
After walking away from a major car accident, Danielle Smith left her career as a TV anchor and become her own boss and founded PrettyExtraordinary.com. Learn how she shifted into the world of new media.
Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator
We ask Alan Philips, former SVP of Brand Experience at WeWork, about his new book ‘The Age of Ideas’ and how to help creatives unlock their creative power.
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Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
The Niche Expert: How a Teacher Can Become a Content Creator in Education
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.
From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter
Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
The Niche Freelancer: Designing Ebook Covers (and Lightning Strikes) for Self-Publishers
Words can’t do everything. Picture your story with Brandi Doane McCann, a designer who specializes in ebook and print book covers that sell romance, fantasy and suspense to consumers.
The Niche Content Creator: Writing for IT and Services
Tech writers are in huge demand. But tech is so broad in our hyper-connected world, how do you find your niche? For perspective, we chat with Karen Bannan, an expert who found her tech niche at a young age and now covers everything from software development best practices to the potential uses of blockchain technology.
How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.