Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.
The Niche Expert: How a Teacher Can Become a Content Creator in Education
Online courses are feeding a rapidly growing education industry. We interview Kimberly Moran, a former teacher and current creative strategist for educational content, on working for the expanding niche.
From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie
Chomping at the bit to write or produce in the food industry? Read our interview with veteran television producer and writer Crystal Bahmaie, with credits that include producing and writing for ‘MasterChef’, producing for Disney, and six seasons as Senior Producer on ‘Chopped’.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
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Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter
Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.
Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
The Niche Freelancer: Designing Ebook Covers (and Lightning Strikes) for Self-Publishers
Words can’t do everything. Picture your story with Brandi Doane McCann, a designer who specializes in ebook and print book covers that sell romance, fantasy and suspense to consumers.
The Niche Content Creator: Writing for IT and Services
Tech writers are in huge demand. But tech is so broad in our hyper-connected world, how do you find your niche? For perspective, we chat with Karen Bannan, an expert who found her tech niche at a young age and now covers everything from software development best practices to the potential uses of blockchain technology.
How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights
Unlike writers, freelance designers have to contextualize their skills in a myriad of design tools to potential clients. Ben Beck interviews graphic design program head Carol Sogard and design manager Adam Black on how designers should best approach creating their portfolios.
8 Ways Digital Nomad Journalists Stay Productive
Freelancing on the road again? While a digital nomadic lifestyle is definitely alluring, it also presents plenty of roadblocks, delays and interruptions. We asked a squad of writers how they keep focused, on point, and on deadline while using the world as their office.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands
After 10 years in branding and writing, Nikki Goethals found her niche and started her own boutique agency. Now three years in, she manages social media for more than 60 clients. What’s her secret? Nikki shares how in our one-on-one.
Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.