#ProContent: Content that Generates Social Attention (Part 2)
A few weeks ago we brought you a #ProContent podcast with guest Neal Schaffer and Jacob Warwick. Now we’re having a follow-up conversation with Lorena Garcia of the Bloguettes, as we continue this deep dive into the world of social, the importance of listening and the absolute need to analyze everything.
A Fireside Chat With Alexa on the State of Her Voice-Search Technology (and Social Skills)
Voice search is here… And it’s on the cusp of accelerating into more and more facets of our (content marketing) lives. So we took a break for a fun social experiment on Amazon Alexa’s current state of social skills, in a one-on-one interview with the queen bee of smart speakers.
The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
The world of food writing is highly competitive. Pay rates can vary widely based on brand status. And wannabe star chefs or influencers can rocket from nowhere with just the right tweet. Get perspective on staying in the game from a food writer who’s been in the biz (and food blogging circuit) for more than 15 years.
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Telling great stories with audio isn’t a fad, but a solid trend. If you’re making the foray into podcast producing, read our Q&A with Joel Patterson, a former NPR producer with major corporate credits and a print magazine background, who tells us how he transitioned from the written word to audio storytelling.
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On the Evolution of a Three-Decade Career: Automotive Writer to Tech Conference Producer
Worried about transitioning in your editorial or marketing career, as you age? Learn more about freelance-writer-turned-conference producer, Doug Newcomb, in an interview about the evolution of his three-decade career in automotive media.
The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche
In an era of audience segmentation gone wild, the rise of content niches has created a new market for freelancers, entrepreneurs and creative consultants. Read our Q&A with best selling author Jene Luciani and other self-made experts on how they found their content niche.
The Niche Freelancer: Diving Into Biotech and Medical Marcom
What does it take to be a medical and science writer? Julie Kendrick, a marketing director-turned-freelancer with 10,000+ LinkedIn contacts, shares her expertise.
The Niche Freelancer: Shifting From Cosmo Editor to Personal Finance Writer
Have varied interests as a writer? Learn how Anna Davies, former staff editor at Cosmopolitan, balances her career between writing features for Glamour and financial content for major brands like Citibank.
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
The Niche Freelancer: What It Takes to Be a Tech Writer
Tech writers are in high demand. Learn what it takes to be a great one in our interview with Erik Sherman, an expert business and technology writer who’s written for The Wall Street Journal, Fortune, Forbes, Inc., and other top publications.
Motion Graphics: Creating Art to Tell Complex Tech Stories
Get insights on creating motion graphics from Garrett Bess, CEO of Two River Pictures, an expert with 20+ years experience creating video marketing for tech companies.
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.
The Talent Cloud of the Future: Thoughts From Leaders in Three Fields
Although it’s in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the “talent cloud” of tomorrow.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.