Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies

Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies [Ebook]

Preparation and communication is essential for business continuity. Learn the necessary elements of an effective content strategy to weather a crisis.

Outlining the Content Collaboration Process in Four Key Phases

Ultimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]

Master content creation with our detailed outline of the four phases in the content creation process: ideate, create, revise, optimize.

2019 Survey Results: What’s Your Biggest Challenge With Content?

We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.

SEO: What’s In, What’s Out, What’s Ahead

Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives on link building, voice search, personalization and more.

Live Video Playbook for Marketers

Live Video Playbook for Marketers

Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.

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Winning With Content: Higher Education and Nonprofits

Winning With Content: Higher Education and Nonprofits

Elevate awareness, increase recruitment and bolster fundraising efforts for far less money than traditional marketing. Review a primer on content strategy, with examples of institutions excelling in the most popular content types. Plus, more than 50 resources. Length: 68 pages.

Data Study: Social Sharing Trends Across 14 Industries

Data Study: Social Sharing Trends Across 14 Industries

Timing is everything. We analyzed more than 630,000 posts in 14 industries to tell you which types of content get shared the most, the best day of the week to post, and the best social channel to engage with (Facebook, Pinterest or LinkedIn). Length: 21 pages.

How to Successfully Find, Hire and Work With Freelancers

How to Successfully Find, Hire and Work With Freelancers

Freelancers can revolutionize the way you create content to help your business grow. Learn how to find the best talent, budget for freelance writers, and work successfully with a blended workforce. Length: 15 pages.

How to Leverage Content Marketing to Power Your B2B Funnel

How to Leverage Content Marketing to Power Your B2B Funnel

Without great content, marketing automation is useless. Learn how content can power your funnel; which types of content to use in the stages of your funnel; how to get the most out of what you create; and how to amplify and promote your content. Length: 41 pages.

Influencer Marketing Tech

How to Successfully Integrate With Influential Content Creators

Influencer campaigns are all the rage (and not going away), but are they a good fit for your brand? Learn how to thoughtfully integrate influential content creators in your content marketing workflow and measure the impact. Length: 9 pages.

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