Taking PropStream's Content Game to the Next Level
PropStream
About PropStream
The Problem
PropStream enlisted ClearVoice to expand its reach and define its voice to establish industry authority. Tyler White, PropStream VP, Strategic Operations, says the team’s goal was “to make our articles more visible in a sea of real estate content while gaining users’ interest.”
The Solution
Working with ClearVoice, Weltz found freelancers that could write content that speaks directly to Updater’s target audience. Updater’s initial edits and feedback enabled the writers to deliver content that needed fewer edits, saving time and providing an opportunity to create more content. ClearVoice’s services enabled Updater to produce about 84 pieces of content per quarter.
“The responsiveness, the open communication, the regular cadence just led to a really healthy open-door policy where we were able to proactively manage and improve together,” Weltz said. “The scale was incredibly manageable for a small team, and that’s what made all the difference.”
The Results
“ClearVoice has helped PropStream tremendously by creating a voice we were desperately missing,” White said. “Everyone at ClearVoice has been fantastic to work with. They were punctual, understanding, and very flexible.”
“We came in not knowing where to start, and ClearVoice helped us craft a plan and scale the content to help us find what works best for our customers,” White said.
Examples of Content Created for PropStream
Establishing Authority in a Niche Market
“We came in not knowing where to even start, and ClearVoice helped us craft a plan and scale the content to help us find what works best for our customers.” said White.
ClearVoice has provided PropStream with a steady stream of news and information that appeals to the company’s target market. The content focuses on stats, trends, and strategies for people who are serious about the real estate market.
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