Taking PropStream's Content Game to the Next Level
About PropStream
The Problem
PropStream enlisted ClearVoice to expand its reach and define its voice to establish industry authority. Tyler White, PropStream VP, Strategic Operations, says the team’s goal was “to make our articles more visible in a sea of real estate content while gaining users’ interest.”
The Solution
The content creation collaboration yielded six articles a month and focused on “real estate concepts tied to agents, brokerages, investors and housing trends,” White said. And has successfully boosted traffic numbers throughout their site.
According to White, these articles aim to “provide a clear understanding of our industry and what is going on in it and around it.”
The Results
“ClearVoice has helped PropStream tremendously by creating a voice we were desperately missing,’ White said. ‘Everyone at ClearVoice has been fantastic to work with. They were punctual, understanding, and very flexible.”
“We came in not knowing where to start, and ClearVoice helped us craft a plan and scale the content to help us find what works best for our customers,” White said.
VP Strategic Operations
PropStream
Examples of Content Created for PropStream
Establishing Authority in a Niche Market
“We came in not knowing where to even start, and ClearVoice helped us craft a plan and scale the content to help us find what works best for our customers,” said White.
ClearVoice has provided PropStream with a steady stream of news and information that appeals to the company’s target market. The content focuses on stats, trends, and strategies for people who are serious about the real estate market.
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