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PropStream
Creating Industry-Focused Content to Earn Top-of-Mind Real Estate
PropStream is a professional, cutting-edge software tool that offers intelligent real estate data and analytics to investors, agents and brokers across the country.
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Delighting Clients and Customers — One Piece at a Time
When it comes to establishing authority in your industry, sometimes you've got to take your content game to the next level. That's why PropStream engaged ClearVoice back in September, 2019 — to define their voice and expand their reach so they could focus on what they do best: providing the best real estate investment software on the market.
As the primary point-person on the account, Tyler White (PropStream VP, Strategic Operations) says the team's goal was "to help us become visible in a sea of other companies putting out real estate content while gaining user-interest based on articles we publish." As of May 2019, the collaboration has yielded six articles a month (47 to date) focused on "real estate concepts tied to agents and/or brokerages, investors and housing trends" and has successfully boosted traffic numbers throughout their site.
"ClearVoice has helped PropStream tremendously by creating a voice we were desperately missing," says White. "Everyone has been fantastic to work with, very punctual, understanding and very flexible. We came in not knowing where to even start, and ClearVoice helped us craft a plan and scale the content to help us find what works best for our customers."
Finding the Next Big Growth Market for Real Estate Investing
Here's an example of a top-performing piece produced by ClearVoice for the PropStream "News" section. The goal of these articles, according to White, is to "provide a clear understanding of our industry and what is going on in it and around it.”
20 Real Estate Market Stats & Facts You Need to Know for 2020
Here's another example of a top-performing piece produced by ClearVoice for the PropStream "News" section. The theme of this article was an exploration of stats and trends for 2020 to help better shape investments — and to help people plan strategically.
Real Estate Strategy During the COVID-19 Crisis
The goal of this piece was to provide expertise/guidance during uncertain times. To do that, ClearVoice reached out to real estate professionals to find out how they're "weathering the storm, staying positive, and using downtime" to the best of their ability.
ClearVoice has helped PropStream tremendously by creating a voice we were desperately missing.
Ready to achieve with content like PropStream?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
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