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Charles-Kenyon
Building Captivating Content for Clients in the Fintech Space
Charles-Kenyon Sales & Marketing is a digital services marketing firm that provides a range of strategic services to credit unions and regional banks.
Aspire
After two decades working in advertising and publishing, John Wiley (Founder/CEO of Charles-Kenyon Sales & Marketing) knew he could get better content than he was getting from certain copywriters in the space. From phoning it in, to citing competitors, to "almost plagiarizing," Wiley was seeing red flags emerge. “I thought: This isn’t working. I just wasn’t getting good content from them and wanted fresh eyes and better costs," reveals Wiley on why he looked elsewhere. "People were charging anywhere from $1-$3 per word.”
Act
After signing on with ClearVoice in January 2020, Wiley worked with ClearVoice Customer Success Manager Brian Driggs to hatch a plan that served his clients well in the fintech space. Wiley reveals several factors that have set his agency up for success since day one. “The onboarding was good, the support has been great, and Brian has been a huge help," says Wiley, who is specifically grateful for assistance with pitch requests and language tweaks that have shaved down response time dramatically.
Prior to ClearVoice, Wiley tells of a time when he’d get 3-5 pitches from a writer and send them off to his client who might take weeks, or months, to get back to him. Now, with the ClearVoice platform, turnaround time has been “vastly improved.” According to Wiley, “I get turnaround in 24 hours, two days most. I’m not missing any deadlines with publications, and I’m also getting licensed pictures and taglines for a social media push, which is awesome.” All of it keeps business humming along where others might stagnate.
Achieve
The relationship between Charles-Kenyon Sales & Marketing and ClearVoice is still in its early stages, but the partnership has yielded 10+ pieces of content, with three different writers, resulting in 750 to 1,000-word blog posts that are generating thousands of reads in this relatively niche space. Other success factors include writers who are well-versed in SEO, the ClearVoice calendar (which he plans to use more) and the platform. “The software is a time-saver. Being able to request pitches for content and get stuff back quickly has alleviated stress,” says Wiley, who speaks of gains in productivity and quality. “I have two people writing really good content and doing a lot of really good research. My client is happy with it.”
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ClearVoice helps Charles-Kenyon establish authority and thought leadership in a space that demands it.
A Collaborative Approach
Beyond the talent pool and customer success team, Wiley finds ClearVoice's streamlined software platform saves him not just time, but headaches. “It's actually easier to use ClearVoice than it was working with one single copywriter on one piece of content,” reveals Wiley, who grew tired of long email exchanges and appreciates how streamlined things are now. An important detail since Wiley intends to use the platform as he prepares his company for a pivot. “ClearVoice will definitely be helpful. I’m going to be needing a lot of content produced in a short period of time... and don’t want to have to herd cats to get it done.”
Small Business Loans and Indirect Lending Strategiest
In this story for the digital magazine, Loan Origination Platform, about how a credit union can develop deeper ties to clients, Wiley synced up with ClearVoice to produce an article that garnered close to 2,000 reads from this heavily niche marketplace. His ultimate costs for the piece were roughly $1.50 a word, which he says was “a lot better and a lot cheaper than sending out a press release that nobody picks up.”
Small Business Loans and Indirect Lending Strategiest
This next example shows the Partner Page on CUInsight.com, a popular publication in the space, where the stories for Wiley's client, Sync1 Systems, appear. He's quick to say these stories average about 1,400 reads per article and is “happy with this many views,” crediting the quality of content as an influential factor.
ClearVoice is the easiest thing about my job right now, getting content made. It’s one of the most important things about the work we do.
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