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Cisco
Upping Cisco's Content Game in a Multitude of Ways
Over the course of a year spanning 2019-2020, CloudCherry (acquired by Cisco in October 2019, and now Cisco Webex Experience Management) collaborated with ClearVoice's talented team on an ambitious content marketing project. The goal? To produce a myriad of short- and long-form content pieces centered around customer experience. The hope? To bestow valuable insights, better engage customers, and inform them about trends in their industry. The produced pieces ranged from thoughtful blog posts to case studies to white papers (based on Forrester Research reports Cisco purchased). The result? Added value for Cisco customers who encountered these pieces across their respective marketing channels.
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Delighting Clients and Customers — One Piece at a Time
From the moment she started working on the ClearVoice account for CloudCherry/Cisco, marketing specialist Summer Interior was instantly impressed at how seamless and streamlined the process was with ClearVoice. "It was made very clear to me from the beginning that this team was there to support me and make my life easier," reveals Summer, the client liaison responsible for overseeing creation of white papers and blog posts in her time on the account.
These timely pieces (averaging roughly 800-1000 words a piece), such as "How to Build Great CX During the Holidays," were "very clear and well-researched" according to Summer, covering topics using an expert voice and qualified sources. Admittedly, this made Summer's life easier and allowed her to focus more on big picture items. "I really didn’t need to make any adjustments. It was clear. It was upbeat. It was informational, but in a very applicable way... not just information for information’s sake," says Summer.
Ready to achieve with content like Cisco?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
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