More Customer Stories
Cisco
Upping Cisco's Content Game in a Multitude of Ways
Over the course of a year spanning 2019-2020, CloudCherry (acquired by Cisco in October 2019, and now Cisco Webex Experience Management) collaborated with ClearVoice's talented team on an ambitious content marketing project. The goal? To produce a myriad of short- and long-form content pieces centered around customer experience. The hope? To bestow valuable insights, better engage customers, and inform them about trends in their industry. The produced pieces ranged from thoughtful blog posts to case studies to white papers (based on Forrester Research reports Cisco purchased). The result? Added value for Cisco customers who encountered these pieces across their respective marketing channels.
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Delighting Clients and Customers — One Piece at a Time
From the moment she started working on the ClearVoice account for CloudCherry/Cisco, marketing specialist Summer Interior was instantly impressed at how seamless and streamlined the process was with ClearVoice. "It was made very clear to me from the beginning that this team was there to support me and make my life easier," reveals Summer, the client liaison responsible for overseeing creation of white papers and blog posts in her time on the account.
These timely pieces (averaging roughly 800-1000 words a piece), such as "How to Build Great CX During the Holidays," were "very clear and well-researched" according to Summer, covering topics using an expert voice and qualified sources. Admittedly, this made Summer's life easier and allowed her to focus more on big picture items. "I really didn’t need to make any adjustments. It was clear. It was upbeat. It was informational, but in a very applicable way... not just information for information’s sake," says Summer.
Streamlining Successful Content — Using the Right Set of Tools
Summer's work with ClearVoice started out with regular calls, but once things started flowing, the team communicated with ease using email and the chat feature in the ClearVoice platform.
"The chat feature is great — short, sweet, to the point. I think so often we take on ‘tools’ that are supposed to help us — but end up having to babysit them in a way that it adds to our workload, our bandwidth, and just makes it harder," cites the encouraged marketing specialist. "That was absolutely not what happened with ClearVoice. As a writer and editor myself, I really enjoyed that I didn’t feel like I was stepping on toes. It was made clear that I was ultimately in charge of the project and got to call the shots."
As for the ClearVoice writers assigned to the account, Summer was equally impressed at not having to babysit them either. "The writers were extremely qualified to handle the projects and if tweaks needed to be made, they were quick to make those and understood what I was asking for." This kept things streamlined, on target and on schedule — just a few reasons why Summer hopes to work with ClearVoice again soon when another opportunity presents itself.
In the time I was working with ClearVoice, I was impressed that it was such a collaborative process. That I could be as involved — or as uninvolved — as I wanted to be.
Ready to achieve with content like Cisco?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
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