How ClearVoice Helped Cabela's Improve Organic Search and Drive Revenue
Cabela’s is a strong brand with a history of smart marketing. They recognized that organic search was an open opportunity and invested in internal and external resources to ensure they remained visible. Working with them to design a strategy was a lot of fun, and the results have been outstanding.” – Joe Griffin, ClearVoice Founder
Cabela’s needed to develop a multifaceted content marketing strategy to boost search rankings and drive sales. This prominent and beloved brand had a strong-performing site, but traffic and revenue from organic search were trending down.
ClearVoice developed a comprehensive content strategy focused on creating, optimizing, and distributing to improve Cabela’s search rankings and grow revenue.
We developed a content plan that:
- Mapped the right keywords to the correct pages.
- Worked with UX to get user-friendly, SEO-optimized copy.
- Optimized internal linking and focused on pages fit for ranking.
Performed a competitive content analysis and uncovered content opportunities.
- Developed relationships with the leading publishers in the outdoor space.
- Worked with expert outdoor freelance writers to create engaging content.
- Launched Camp Cabela’s, a resource page with premium content.
Created infographics designed to improve engagement and shares.
Cabela’s organic search increased by 20% in one year. Rankings across thousands of keywords improved, leading to significant incremental search traffic. Several of Cabela’s most important pages shot up to #1 in Google. Year-over-year traffic increased 19% overall. 11,648 of Cabela’s tracked keywords ranking increased by 20.3%. And, 758 tracked keywords had page one rankings. 1,036 had page one rankings, a 36.7%
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