More Customer Stories
Cabela's
Putting a Great Outdoors Brand on a Path to Greater Organic Search — and Revenue
As one of North America’s premier outdoor and conservation companies, Cabela’s specializes in gear and equipment for camping, boating, hunting, fishing and more.
Aspire
When you’re one of the world's top outposts for outdoor products and gear, the last thing you want is to be up “s” creek without a paddle when it comes to organic visitors and sales. Back in 2015, Cabela’s had a strong site and beloved brand but they needed a multifaceted content marketing approach to boost their search rankings and drive sales — with organic traffic numbers trending in the wrong direction. Ultimately, their hunt for the right partner lead them to ClearVoice, where deeper revenue streams awaited.
Act
Using a tactical approach, the ClearVoice team — comprised of a content strategist, SEO specialist and account manager — immediately got to work. The result was a comprehensive content strategy that included everything from keyword analysis to thought leadership that positioned Cabela’s as a greater authority in the outdoor space.
The plan also included creative assets such as infographics that were designed to fit nicely into the new content distribution strategy developed by ClearVoice. Relationship-building was also key, as was link optimization, to support Cabela’s off-page content by recruiting hundreds of reputable third-party sites and influencers with clout to create content.
All told, it was a global effort executed by a multitude of ClearVoice talent pieces in conjunction with Cabela's — from editors to designers to SEO specialists. Not a blind fishing expedition.
Achieve
The efforts paid off. In the first 12 months, Cabela’s year-to-year organic search traffic shot up 20 percent thanks to improved rankings for 11,000+ keywords.
As a result, several of Cabela’s most important pages shot up to #1 on Google — based on keywords and search terms for items like "camo pants" and "safety boots." Cabela’s Senior Manager of Digital Marketing at the time, Chris Rocha, credited the ClearVoice content strategists and editorial content team for finding an "impressive roster of influencers and relevant content creators who help[ed] us get the right voices and amplification behind our content."
An additional benefit to improved content on Cabela’s pages was that their Adwords Quality Score improved overall, helping drop their cost-per-click on Google ads by a whopping 30%.
Share
ClearVoice grew Cabela’s organic search traffic by a notable 20% in 12 short months.
A Collaborative Approach
Beyond the 36-percent jump that ensued in the year-over-year page-one rankings when looking at comparable tracked words, Rocha was also impressed with how easy ClearVoice's platform was to use, as it allowed them to "collaborate on concepts, review drafts and approve copy all from within the platform." It was a convenience that kept the two teams in touch, seamlessly, for the sprint — serving as a communication hub while minimizing mishaps and the need to dig through excessively long email threads.
ClearVoice has an impressive roster of influencers and relevant content creators who help us get the right voices and amplification behind our content.
Ready to achieve with content like Cabelas?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
Thank You!
We got your message and we will be in contact with you shortly.
See how your brand can succeed with ClearVoice.