How ClearVoice Helped Cabela's Improve Organic Search and Drive Revenue

Cabela's
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About Cabela’s

“Cabela’s is a strong brand with a history of smart marketing. They recognized that organic search was an open opportunity and invested in internal and external resources to ensure they remained visible. Working with them to design a strategy was a lot of fun, and the results have been outstanding.” – Joe Griffin, ClearVoice Founder

The Problem

Cabela’s needed to develop a multifaceted content marketing strategy to boost search rankings and drive sales. This prominent and beloved brand had a strong-performing site, but traffic and revenue from organic search were trending down.

Customer Story Cabelas Problem
Customer Story Cabelas Solution

The Solution

ClearVoice developed a comprehensive SEO content creation strategy focused on creating, optimizing, and distributing to improve Cabela’s search rankings and grow revenue.

We developed a content creation plan that:

  • Mapped the right keywords to the correct pages.
  • Worked with UX to get user-friendly, SEO-optimized copy.
  • Optimized internal linking and focused on pages fit for ranking.
  • Performed a competitive content analysis and uncovered content opportunities.
  • Developed relationships with the leading publishers in the outdoor space.
  • Worked with expert outdoor freelancers for hire to create engaging content.
  • Launched Camp Cabela’s, a resource page with premium content.
  • Created infographics designed to improve engagement and shares.

The Results

Cabela’s organic search increased by 20% in one year. Rankings across thousands of keywords improved, leading to significant incremental search traffic. Several of Cabela’s most important pages shot up to #1 in Google. Year-over-year traffic increased 19% overall.

11,648 of Cabela’s tracked keywords ranking increased by 20.3%.

Further, 758 tracked keywords had page one rankings. 1,036 had page one rankings, a 36.7%.

Customer Story Cabelas Results
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Chris Rocha

Sr. Manager Digital Marketing
Cabelas

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We work with the ClearVoice platform and their content strategists to plan and create editorial content. We’re able to collaborate on concepts, review drafts, and approve copy and creative, all from within the platform. They also have an impressive roster of influencers and relevant content creators who help us get the right voices and amplification behind our content.

Ready to create results like Cabela’s?

We have the content writing services, SEO content strategy, and content platform to improve search and drive revenue.

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