Taking a Global Agency's Content Marketing to the Next Level
1205 Marketing
About 1205 Marketing
The Problem
With the intention of scaling 1205 Marketing agency’s marketing capabilities, The agency was getting started and building a diverse client base. However, with hundreds of projects going on simultaneously, Chief Marketing Officer Rio Haber saw an opportunity to streamline one key area of their business, content.
“We needed a way to build content that allowed us to manage the small army of copywriters, editors, designers, and project managers to produce any given piece.” That’s when Haber stumbled upon ClearVoice, “it allowed us to scale by offering content marketing as a service. This changed the game for 1205 Marketing because they could now offer content services to their clients without telling people, “sorry, we just can’t do that.”
The Solution
Working with ClearVoice, Weltz found freelancers that could write content that speaks directly to Updater’s target audience. Updater’s initial edits and feedback enabled the writers to deliver content that needed fewer edits, saving time and providing an opportunity to create more content. ClearVoice’s services enabled Updater to produce about 84 pieces of content per quarter.
“The responsiveness, the open communication, the regular cadence just led to a really healthy open-door policy where we were able to proactively manage and improve together,” Weltz said. “The scale was incredibly manageable for a small team, and that’s what made all the difference.”
The Results
In both customer support and content creation, ClearVoice quickly became a reliable partner. “ClearVoice is one of the only places I’ve found a huge pool of copywriters where you can actually see their work, get descriptions, and go back-and-forth while managing multiple articles at once,” Haber said.
This bench became especially important when the agency had a specific need, not just for a writer but “an education expert” for one of their client accounts. Ultimately, ClearVoice was able to deliver. “From a scalability standpoint, the built-in marketplace of writers organized by background and experience has allowed us to quickly find and connect with experts in almost any field we could imagine,” Haber said.
Sometimes you need a specialist over a generalist.
Share Your Expertise
1205 Marketing has discovered that great things can happen when you approach content marketing from an educational point of view. By sharing their expertise through quality content pieces, 1205 Marketing has been able to reach the next level. ClearVoice has helped them build a scalable content-marketing product offering where one didn’t previously exist.
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