More Customer Stories
1205 Marketing
Elevating the Content Marketing Game for a Global Agency
Based in Seattle, 1205 Marketing powers growth for global clientele across all channels with on-demand marketing services.
Aspire
As the founder/CEO of the integrated marketing agency, Rion Haber starting working with ClearVoice in mid-2018 with hopes of scaling his agency's marketing capabilities. The agency was just over a year old and in the process of building a diverse client base. But with hundreds of projects going on at once, Haber saw an opportunity to streamline one key area of their operations.
“We needed a way to build content that also allowed us to manage the small army of copywriters, editors, designers and PMs it took to produce any given piece.” That's when Haber found ClearVoice, which "allowed us to scale by offering content marketing as a service — also to project as a content agency so we didn’t have to tell people, 'Sorry, we just don’t do that.'"
Act
ClearVoice quickly became a reliable partner in the company's content-creation efforts — both on the customer support side and writing side. "ClearVoice is one of the only places I’ve found a huge pool of copywriters where you can actually see their work, get descriptions, and go back-and-forth while managing multiple articles at once," praises Haber of the process and depth of talent.
This bench became especially important when the agency had a specific need, not just for a writer but "an education expert" on one of their client accounts. Ultimately, ClearVoice and Customer Success Manager Brian Driggs were able to deliver. "From a scalability standpoint, the built-in marketplace of writers organized by background and experience has allowed us to quickly find and connect with experts in almost any field we could imagine." Sometimes you need a specialist where a generalist won't cut it.
Achieve
With this new network of freelance resources available, the agency began to amplify and scale their marketing efforts ten-fold, across sectors as wide ranging as technology to online learning. By finding not just any writers — but the right writers — the results have been blog posts that create awareness and action for clients. "For us, what ClearVoice has really allowed us to do is offer this as our content marketing product — and scale that up — so I don’t have to permanently hire 3, 4 or 5 writers," shares Haber. "That's probably been the biggest value to me."
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ClearVoice has helped 1205 Marketing build a scalable content-marketing product offering where one didn’t previously exist.
A Collaborative Approach
The secret to this successful partnership isn't just the writing resources, but the ClearVoice software platform where all parties connect — agency, client and ClearVoice. “It's a great resource and the backend is beautifully built," praises Haber. "The ClearVoice ecosystem doesn't fracture my inbound process and it allows me to filter all our content and projects, keeping everything in one place." This streamlined approach has helped Haber juggle multiple projects at once and helped the integrated marketing agency "create order in their process, avoid mistakes and meet deadlines. ClearVoice has been a lifesaver for our team."
How Do I Get Started in AI: Blog Post
To help certify 25 million learners in artificial intelligence (AI) over the next five years, the Seattle-based agency was embedded on a campaign with their online learning client at NASSCOM (the trade association for the Indian IT BPM industry). They needed a beginner-friendly, layman-speak blog post around getting started in AI to encourage young students and women with an IT background to sign up for a class. The result of this blog post was that it helped drive tens of thousands of prospects to new courses during the period of COVID-19.
How Medical Cannabis Users Can Get a Cough-Free Smoking Experience: Blog Post
Using what Haber calls a "beautifully built backend," he coordinated and contributed to the creation of this blog post using ClearVoice for a client in the cannabis industry. The crux of the piece is around potentially safer consumption methods for medicinal cannabis use and helped drive awareness for their client's customer base around healthier habits and alternative-use methods.
ClearVoice has completely shifted the way we deliver content marketing services. Now, we spend more time working directly with clients and less managing unruly workflows.
Ready to achieve with content like 1205 Marketing?
If you need to scale up your current content creation or outsource an entirely remote and flexible content marketing team, please let us know your needs. We’ll be happy to get you started with a custom ClearVoice content plan.
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