Hire Freelance Copywriters for Your Brand
It’s a cliche at this point, but it still rings true: Content is king. Making content a cut above the rest can be a shot in the arm for your digital marketing strategy. With a ClearVoice copywriter on your team, you can create and implement quality content designed to drive success.
What is a Copywriter?
A copywriter is a specific type of writer whose focus is on advertising and marketing. This can comprise many different content types, including
- Email marketing
- Product descriptions
- Advertisements
- Social media
- White papers
Regardless of the channels you choose, a talented copywriter can help you promote and advertise so you can sell more products.
Copywriters are concise and persuasive communicators. They make the most mundane products come to life and can prompt skeptics to give a brand a try.
Top copywriters take an interest in consumer psychology and how words can motivate or deter buying behaviors. These writers study buyer personas, look into what makes them tick, and write advertising and promotional copy that plays to the target audience’s preferences and behaviors.
Why Should I Hire a Copywriter?
Not all content is created equal. And writing for different industries requires different skill sets.
Traditional content, like articles and blogs, aims to educate or tell a story. Writing for marketing and advertising, however, has a different goal: to sell. It’s about highlighting a product or service in a way that entices the reader to buy.
But people generally don’t like to be “sold.” So effective marketing and ad copywriters have to know how to connect with their audience and convince them to buy without making them feel manipulated.
If you’re not seeing results from your content, you should consider adding a copywriter to your team. It is content marketing, after all, and ultimately the content you create should lead to the sale.
And that’s where ClearVoice comes in. We work with you to find the copywriters in our Talent Network who are best suited for your brand and your needs. You don’t need to reinvent the wheel, you just need to fix what isn’t working.
Meet Top Copywriters from Our Network
Are you ready to work with top copywriters?
We know great content, and we know that quality, proven talent is critical to ensuring your message and brand are communicated clearly.
Are you ready to work with top copywriters?
We know great content, and we know that quality, proven talent is critical to ensuring your message and brand are communicated clearly.
Frequently Asked Questions
An effective copywriter should be up-to-date on current trends. Marketing (and target audiences!) can be a bit of a moving target, so having a finger on the pulse will ensure that your messaging is landing and resonating with your audience.
An effective advertising and marketing writer should also be a compelling storyteller, to drive the emotional response needed to make your audience want to buy.
And finally, advertising and marketing writers should have solid research skills. Every customer’s needs are different and writers who are able to fill the gaps between those needs and their own personal experience and expertise will be able to deliver the quality, SEO-friendly content you expect.
