Justin McKinley is the Director of Content Marketing at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.
After managing hundreds of freelancers and reviewing countless applications and portfolios in his media career, editorial chief Justin McKinley offers his advice to make the most authentic and effective freelance writing portfolio.
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives for 2018.
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, download a basic one-pager to help talent understand your needs.
Approach pitching with better consistency and effectiveness. Download a template you can customize to fit the requirements for any client you’re pitching.
Download a template to help you cover the key elements in a case study for your brand, with formatting suggestions for a standard one- or two-page PDF format.
Download an example template for a 1,000-word article to cover a common listicle tactic: relaying multiple strategies to solve a problem.
Explore an original approach to the “how” of time management in an in-depth article, but get started with a primer on the five primal flows of time in our infographic guide.
Help readers find and filter your content by employing a standard system to organize and tag your content. Download a template to get started.
Don’t let your social media become a free-for-all when it comes to tags and hashtags. Download a template to help organize an intentional approach.
Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
Sharpen your video marketing with lessons from our ‘Live Video Playbook for Marketers’, a companion ebook to our breakout session at INBOUND 2017. Learn do’s, don’ts and experts’ stories from the field.
Make your agency limitless. Get answers to the most pressing questions by agency stakeholders on how ClearVoice can help you consolidate your toolset, manage limitless clients, increase efficiency, find vetted talent, and create better content, faster. Length: 13 pages.
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
Elevate awareness, increase recruitment and bolster fundraising efforts for far less money than traditional marketing. Review a primer on content strategy, with examples of institutions excelling in the most popular content types. Plus, more than 50 resources. Length: 68 pages.
