Mantras for a Better Freelance Writing Portfolio to Catapult Your Career
After managing hundreds of freelancers and reviewing countless applications and portfolios in his media career, editorial chief Justin McKinley offers his advice to make the most authentic and effective freelance writing portfolio.
SEO: What’s In, What’s Out for 2018 and Beyond
Learn what’s in, what’s out, and what’s ahead for SEO, calling on experts in the industry to share their perspectives for 2018.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Guide to Fleshing Out a Concept
If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, download a basic one-pager to help talent understand your needs.
Guide to Pitching a Basic Article
Approach pitching with better consistency and effectiveness. Download a template you can customize to fit the requirements for any client you’re pitching.
Case Study Questionnaire for a Client
Download a template to help you cover the key elements in a case study for your brand, with formatting suggestions for a standard one- or two-page PDF format.
Guide to Making a Feature-Length Listicle
Download an example template for a 1,000-word article to cover a common listicle tactic: relaying multiple strategies to solve a problem.
Infographic Guide to the Five Flows of Time Management
Explore an original approach to the “how” of time management in an in-depth article, but get started with a primer on the five primal flows of time in our infographic guide.
Guide to Blog Post Tagging
Help readers find and filter your content by employing a standard system to organize and tag your content. Download a template to get started.
Guide to Social Media Post Tagging
Don’t let your social media become a free-for-all when it comes to tags and hashtags. Download a template to help organize an intentional approach.
Live Video Playbook for Marketers
Award-winning producers and marketers share decades of experience to help you produce better videos, from live streaming to production techniques. Plus, get insights on the writing needed behind any good video, whether it’s broadcast live or not. Length: 58 pages.
Optimizing and Distributing Your Content by Channel
Learn the best practices for aligning your content to maximize engagement via SEO, social or other channels. Hosted by SEMrush. Length: 1:01:31.
Visit Our Session at INBOUND 2017: Lessons From a $500,000 Live Video Campaign in Vegas [Ebook]
Sharpen your video marketing with lessons from our ‘Live Video Playbook for Marketers’, a companion ebook to our breakout session at INBOUND 2017. Learn do’s, don’ts and experts’ stories from the field.
How to Grow Your Agency With ClearVoice
Make your agency limitless. Get answers to the most pressing questions by agency stakeholders on how ClearVoice can help you consolidate your toolset, manage limitless clients, increase efficiency, find vetted talent, and create better content, faster. Length: 13 pages.
Guide to Telling Your Brand’s Story Better Via Social Media
Social media obviously opened the flood gates of content, but not all of it is good (well, duh). Review a quick SlideShare of brands doing social right.
Winning With Content: Higher Education and Nonprofits
Elevate awareness, increase recruitment and bolster fundraising efforts for far less money than traditional marketing. Review a primer on content strategy, with examples of institutions excelling in the most popular content types. Plus, more than 50 resources. Length: 68 pages.