Landing pages are an extension of your overall content marketing strategy. They’re often the first experience a customer has with your brand.
That means you need to make a good impression.
This article will cover the top landing page builders on the market that will help you capture your audience’s attention and skyrocket conversions.
Creating a Great Landing Page
There are a number of factors that go into creating a high-performing, high-converting landing page:
- Color scheme
- CTA buttons and placement
- Short forms
- Videos or other visuals
- Consistent messaging
- Mobile responsiveness
All in all, a stellar landing page design can make a real difference in the overall performance results of your lead generation efforts.
If you think you need to be an experienced developer or award-winning designer, think again. There are a number of landing page build solutions online that can help you build a high-quality landing page at a fraction of the cost.
The Top 4 Landing Page Builders
HubSpot is a popular and high-powered full-on marketing automation suite and solution. Not only can you use HubSpot to build landing pages and host them on your existing website, but it also acts as a CMS, CRM, and analytics dashboard. HubSpot users can capture web page performance data and analytics without having to integrate a third-party tool or other solution.
The HubSpot landing page builder is relatively easy to use. It is available in the marketing dashboard. HubSpot offers a number of landing page templates with different layouts, formats, gradients, sizing, and other options. There are also templates for building subscription pages, contact us pages, about pages, and lead magnet pages.
By using content blocks, you can easily add content or text; videos, graphics, or other visual elements; form fields; as well as change the look and feel of your page.
All in all, HubSpot is a great option for users who want an all-in-one platform to create and build landing pages and capture user data, leads, contacts, sign-ups, and so on.
For users who don’t want all the “bells and whistles” of a full marketing automation platform, Unbounce is a great option. Unbounce is a dedicated landing page builder, which means that you can create attractive, compelling, and unique landing pages all with one tool. Unbounce also offers 100+ templates to get you started and makes it easy to create and build mobile-responsive pages.
Unbounce is designed with a drag-and-drop builder that allows users to easily add the elements they want to their landing pages in minutes. If you want to get a feel for how the drag-and-drop builder works, Unbounce allows you to preview the builder for free so you can play around with the user interface. Unbounce also offers a 14-day free trial.
Unbounce is a great, affordable tool for building landing pages. However, if you need to track performance analytics, sign-ups, or contacts, you will need to connect a CRM or other data analytics tool. However, Unbounce does allow you to grab custom pixels and embed codes to integrate your landing page with your website, social media, or another third-party platform.
Instapage is another dedicated landing page builder. Instapage boasts that it helps users boost conversions by up to 400 percent. With Instapage, you can easily build and create attractive and personalized landing pages in minutes.
Instapage is designed with InstaBlocks, which is the tool’s proprietary drag-and-drop “content block” feature, allowing users to add any elements they want to include on their landing pages, including CTAs, forms, visuals, testimonials, and so on.
Instapage also allows users to A/B test certain elements of landing pages, which provide insights to users. These insights can help users to better understand audience behavior, tweak their design and/or copy, and boost conversion rates.
What makes Instapage different than the other tools is users can integrate Instapage with your paid marketing stack. So, if you use a paid ad strategy, you can push Instapage conversion data to Google Analytics as well as Google Ads to track conversions and ad spend.
Landingi is a newer AI-based landing page builder that incorporates AI technology. It’s a great option for small to mid-sized businesses on a budget. It has over 400+ landing page templates and a drag-and-drop page builder that also weaves in AI programs like Crazy Egg and ChatGPT.
It also has one of the most powerful editors of all these landing page builders, especially if you know HTML and CSS. Your building can take a bit longer, but it’s worth it for the customization options.
One of their best features is their “Smart Sections,” which allows you to save and use a specific section (headline, CTA, etc) across multiple designs. On top of that, Landingi integrates a ton of other apps that can take your landing page to the next level.
Ready to Boost Conversions?
No matter your industry, a landing page can make or break your brand’s success. At ClearVoice, we have over a decade of experience helping companies of all sizes and shapes craft compelling landing pages that engage audiences and drive conversions. Talk to us to elevate your landing pages and capture your audience’s attention.