Ben Beck

Ben Beck loves working at the intersection of technology, security, and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the State of Utah, he has learned the value of entrepreneurial thinking and smarter marketing.

Posts By Ben Beck

What the Shift to Remote Work Means for Modern Marketing

Email Marketing Tools Roundup: From Big-Batch to Targeted Transmissions

How Remote Working Is Changing the Marketing Technologist’s Role in Teamlancing

3 Common SEO Misconceptions (and How to Achieve Long-Term Success)

Where Does Martech Fit in the Creative Agency Triumvirate?

How to White Label Marketing Tools for Your Agency Use

9 Tools to Help You Create Interactive Marketing Content

How to Rein In Distributed Contractors With Teamlancing and Software

Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

Hootsuite vs. Buffer: A Side-by-Side Comparison

Facebook Chatbot: How to Build Your Own in About 10 Minutes

Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test

Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

How to Improve Your Product With Remote Focus Groups

Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform

The Top 7 Reverse Image Search Tools and How to Use Them

8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess

20 Must-Have Marketing Lead Generation Tools

Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK

The 10 Best Google Chrome Keyboard Shortcuts for Increasing Productivity

Top 35 Content Creation Tools for Freelancers and Marketers

How to Make Engaging Videos for Your Business With InShot

Creating Higher-Impact Content With Predictive SEO Planning

5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog

How Artificial Intelligence Can Help Your Emails Reach the Inbox

Leveraging Data to See Positive Results With Influencer Marketing

Personalization in 2024 and Beyond

How to Make Heads or Tails of Marketing Data Management

5 Global Marketing Strategies That Put Marketing Technology to Use

How to Perform a Thorough Content Audit in Eight Steps

Top MarTech Trends for 2024

How to Give Your Customer Support Teams the Content They Need With Marketing Tech

3 Easy Marketing Data Science Projects to Impress Your CMO

How to Leverage the Gig Economy to Do More With Your Martech

Moving Beyond Gated Content: Other Tech to Help Generate Leads

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

The Top Landing Page Builders to Help Boost Conversions

Deep Dive on SEO: How to Improve Your Domain Authority Score

The Top Four Best Free Keyword Research Tools

What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed

Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?

Old School Meets New: Why Tactile Marketing Is Your Secret Weapon

How the Salesforce and Google Acquisitions Will Impact Content Marketers

The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

10 Tips on How to Analyze and Improve Your Chatbot for Better Results

Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank

Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic

5 Tools to Help You Convert Your Website Traffic

Disqus vs. Facebook Plug-Ins for WordPress Comments

The Best Content Marketing Platform for Creating Content

Are You Staying on Trend? Target Better With Key Marketing Research Tools

How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes

The Top 20 Chrome Extensions for Marketers

How to Collect and Use Net Promoter Scores (NPS) in Your Marketing

Head-to-Head SEO Tool Review: SEMrush vs. Moz

Head-to-Head Review: Comparing Majestic vs. Ahrefs

Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know

Acronym Bootcamp for Non-Engineers (That’s You, Marketers)

Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

4 Key Steps to Analyzing the Martech Sophistication of Your Buyer

White Label Marketing Tools: 9 to Seriously Consider

10 Essential WordPress Plugins for Content Marketers

Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?

Graded Comparisons: Wix vs. Squarespace vs. Weebly

Segmenting Your Customers to Increase Content Marketing Reach

How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow

How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage

8 New Ways to Use Chatbots and Automated Marketing

We Asked, You Answered: The Data Behind the Changing Customer Journey

How to Increase Webinar Attendance With Your Own Concierge Chatbot

Should You Solicit Social Shares? Data Says… (2 of 2)

Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)

How Social Transparency Tools Help You Overcome Consumer Skepticism

5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)

Customer Messaging Platform Showdown: Drift vs. Intercom

Up-and-Coming Martech You Need to Know: From Funnel Insights to Handwriting Robots

6 Competitive Ways to Do Content Marketing With Smart Speakers

Artificial Intelligence Options Compared for NLP: Which to Use for Your Chatbot

The State of Chatbots After Cambridge Analytica: Hurt or Helped?

10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their Business

DIY Guide: Build Your Own Alexa Flash Briefing Skill in Under an Hour

Amplify Freelancer-Generated Content With HubSpot to Grow Your Audience

4 Tools to Expand Content Marketing Efforts in Off-Site SEO

How to Approach Your Graphic Design Portfolio: Academia, Industry Share Insights

Getting Scrappy: Producing High-Performing, Rich Video Ads in Under an Hour

How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty

It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts

Universities That Are Leading the Way in Innovative Martech Training and Courses

Content Curation Tool Comparisons: Feedly vs. Pocket vs. Wakelet

Blockchain and Decentralization: The Savior of Struggling Social Media?

In the Wake of Cambridge Analytica: Can Further Technology Save the Sinking Social Media Ship?

Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies

10 Zapier Apps All Content Marketers Should Use

How Martech Is Rescuing the Marketing Profession (Without Trying to “Annoy People”)

How to Burst the Social Media Bubble With Lookalike Audience Matching

How to Audit Your Martech Stack and Eliminate Bloat in 2024

Bitcoin, Blockchain, Content Marketing: How They Connect, Why It Matters

8 Simple Sources for Creating Artificial Intelligence to Make Your Own Chatbot

WordPress Plugins to Easily Repost and Repurpose Old Content

Generate More Foot Traffic for Your Business With Facebook Messenger Games

Customer Retention Marketing: Tools for Building Online Courses for Under $400

Customer Retention Marketing: Create a Course

Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month

How to Set Up a Free Live Website Chat in Under 15 Minutes

Amplify Employee Advocacy With Smarp, Sociabble, SOCXO

Influencer Marketing Gamification: How to Use Promoto

A Simple Guide to Influencer Marketing Technology

6 Key Updates That Will Make You Consider Chatbot Marketing

Scorecard for Business Intelligence Tools: Grow vs. Chartio vs. Yellowfin

Understanding How ABM Fits Into Your Martech Strategy

3 Predictions: What Does YouTube TV Mean for the Future of Martech in Advertising?

5 Big MarTech Shifts at Marketo’s Marketing Nation Summit

Simple Ways to Use IFTTT to Automate Social Media Marketing

DIY Guide: Build an Automated Customer Review Solicitation Program

Boost Email Click-Thru Rates With Cinemagraphs

DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack

How Do You Find Influencers? Marketing Technology to the Rescue

Emojis & Marketing Emails: A Match Made in Heaven?

The Unspoken Hero of Super Bowl Ads: Consumer Analytics

Blog Comments: Open or Closed? Review the Pros and Cons

4 Pain-Free Ways to Calculate Content Marketing ROI

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