Each day dawns with groundbreaking software, uncharted features, and novel financial theories waiting to rewrite the rulebook. The hunger from customers is palpable, their thirst for knowledge insatiable.
Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. They’re not just aiming to inform, but to dazzle, captivate, and seize the undivided attention of their audience. Dive in, as we unravel this electrifying saga of finance’s next frontier.
The Top 5 Financial Content Ideas for 2024
Get inspiration from these financial content ideas to help take your marketing strategy to the next level.
1. Guides on sustainable investing
Investing in social, governance, and environmental assets is gaining traction. By addressing your target audiences’ need to learn more about sustainable investing with comprehensive guides, you help thoroughly educate them in these areas.
Your guides on sustainable investing can also help your audiences learn about profitable yet ethical investment opportunities.
Keep your audiences informed by publishing videos, podcasts, and other content focusing on investment strategies, case studies, and environmental, social, and governance principles.
2. Interactive simulations on financial topics
25% of Americans say they don’t have anyone to ask for trusted financial guidance. You can address this need by providing easy-to-understand interactive simulations covering the financial topics your audiences want to know.
Give your target audience interactive simulations that allow them to explore practical financial scenarios.
It gives your audience and potential customers a more comprehensive, engaging guide that enhances their understanding of financial concepts while improving their decision-making.
Create online apps that generate personalized recommendations and projections based on the expenses, investments, and income your audiences provide.
3. AI-based personalized content
90% of loan and mortgage customers start their journey with an online search.
Streamline generating relevant financial content that provides online searchers what they need through Artificial Intelligence or AI-powered recommendations. You can leverage AI algorithms that provide tools, content, and investment options tailored to your audience’s financial objectives. Work with developers who are experts in AI to weave content recommendation engines into your app or website to provide personalized content in a flash.
AI can also help optimize your web content for organic search to bring traffic to your website while providing readers with relevant content that addresses their unique needs.
4. Financial health challenge
Financial wellness will always remain relevant. Implement financial well-being challenges to encourage your audiences to invest, save, or budge their finances better. It’s a great way to motivate your readers to improve their financial health while learning to make sound financial decisions better.
To further boost visibility and engagement, you can launch monthly or quarterly challenges and offer prizes to entice your readers to join.
5. Share insights on trending topics
Update your target audiences on the latest topics, such as cryptocurrency trends, investment tips, and regulations, to address their interest and educate them.
You can create comprehensive reports, share interviews with crypto experts, and publish guides for newbies to help jumpstart their efforts to learn more about online currencies.
Integrating Financial Content Ideas into your 2024 Calendar
Set a solid strategy to incorporate your financial content ideas into your 2024 content calendar with the following tactics.
Content mapping and scheduling
Create a content calendar and outline important holidays, dates, and events relevant to your business and audience.
Schedule your financial content ahead so you’ll have enough time for content research, production, and revisions. Doing so helps ensure you have a consistent and timely flow of content.
If you’re flooded with work and have no time to map and schedule your content, consider working with professionals and agencies who offer reliable, managed content creation services.
Customizing content for your audience
Understand your audience and tailor your content based on their pain points, specific needs, and interests. Analyze audience demographics, feedback, and preferences, from retirement planning to digital currency.
Knowing your audience helps you create content that resonates with your target readers, helping your business build trust with potential customers.
Maintaining flexibility in your content calendar
The finance industry can change quickly, so allow some flexibility in your content calendar to accommodate potential shifts in your content’s topics and focus.
Ensure your content calendar can incorporate topics on emerging trends and timely updates so you can easily pivot when needed. Leaving room for this flexibility helps you provide your audience with the latest and most relevant information.
Ensuring Longevity: Staying Relevant Beyond 2024
Developing a sustainable content approach requires a proactive strategy that includes the following tactics:
- Perform regular content audits to determine what’s working or needs improvement in your financial content strategy.
- Know the latest content trends in the finance industry and implement new technologies and formats to ensure your content keeps up with these shifts and provides relevant, timely content to your audience.
- Engage with your audience and get their insights and feedback. Your audience’s comments can give you the information necessary to improve your content strategy and ensure your content stays relevant.
Develop a solid financial content strategy for 2024 and beyond
Creating a solid financial content strategy for 2024 isn’t optional — it’s necessary for your business to succeed.
Be proactive in planning your content to face the always-changing financial landscape confidently while providing your audiences with the timely, relevant, and valuable content they want and need. Whether you’re in banking, fintech, or personal finance, it’s essential to produce content that speaks and resonates with your customer’s needs. Download our curated list of financial content ideas to inspire your upcoming content calendar.