Creating Marketing

What Is an Ebook?

What Is an Ebook?
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We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is an ebook?

An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements.

They can be created from…

  • Blogs
  • Brochures
  • Case studies
  • Catalogues
  • FAQs
  • Magazines
  • Pamphlets
  • Presentations
  • Research papers
  • Reports
  • White papers
  • Anything where expertise can translate into content

Standard length formats for ebooks

The long and short of it

Different from a conventional book, ebooks range broadly in the area of length. They can be as short as a long-form article — or as long as an actual tactile book. How the content is organized and navigated — with chapters, pages and clickable sub-pages is the primary difference.

A general guide to ebook length:

  • Short Form (1,500 words or less)
  • Standard (3,000+ words)
  • Long Form (5,000+ words)

What can ebooks do for a business?

As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team.

Popular use-case examples for ebooks

Unlike traditional books that have a longer runway traditionally to build interest and attention (a slower burn), ebooks are more purpose driven. As a quick reference point, here are a few examples of the most popular B2C marketing ebooks of all-time according to

  • ’The CEO’s Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High-Value B2C Customer Generation’ by Thomas J. Donohoe
  • ’Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam
  • ’There is No B2B or B2C: It’s Human to Human’ by Bryan Kramer

Business types:

Ebooks are for any company who has a story to tell (or product to sell) that demands longer explanations than can — or should — be provided on a company website.

Ebook examples – short form

Ebook examples – standard form

Ebook examples – long form


Understanding content quality in examples

Our team has rated content type examples in three degrees of quality (Good, Better, Best) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels (General, Qualified, Expert) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality. 

More content types with examples:


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About the author

Gregg Rosenzweig

Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching/winning/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.