We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.
What is an ebook?
An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements.
They can be created from…
- Case studies
- Research papers
- White papers
- Anything where expertise can translate into content
The long and short of it
Different from a conventional book, ebooks range broadly in the area of length. They can be as short as a long-form article — or as long as an actual tactile book. How the content is organized and navigated — with chapters, pages and clickable sub-pages is the primary difference.
A general guide to ebook length:
- Short Form (1,500 words or less)
- Standard (3,000+ words)
- Long Form (5,000+ words)
What can ebooks do for a business?
As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team.
Popular use-case examples for ebooks
Unlike traditional books that have a longer runway traditionally to build interest and attention (a slower burn), ebooks are more purpose driven. As a quick reference point, here are a few examples of the most popular B2C marketing ebooks of all-time according to BookAuthority.com:
- ’The CEO’s Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High-Value B2C Customer Generation’ by Thomas J. Donohoe
- ’Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam
- ’There is No B2B or B2C: It’s Human to Human’ by Bryan Kramer
Ebooks are for any company who has a story to tell (or product to sell) that demands longer explanations than can — or should — be provided on a company website.
Ebook examples – short form
Ebook examples – standard form
Ebook examples – long form
Understanding content quality in examples
Our team has rated content type examples in three degrees of quality (Good, Better, Best) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels (General, Qualified, Expert) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.
More content types with examples:
- What Is an Article?
- What Is a White Paper?
- What Is Email Content?
- What Is a Customer Story?
- What Is a Product Description?
- What Is an Infographic?
- What Is a Presentation?
- What Is a Motion Graphic?
- What Is an Animated Video?