Author: Gregg Rosenzweig

Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching/winning/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.

14 Reasons Why Now Is the Perfect Time to Hire a Freelancer

For a myriad of reasons, with remote work at an all-time high — and the desire for full-time jobs at an all-time low, there’s never been a greater time to hire freelancers.

What Is Native Advertising? Here’s Everything You Need to Know

There’s a difference between a native campaign that can over-perform for its advertiser and one that falls flat. Find out what makes or breaks native advertising.

How to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling Narrative

Producing compelling customer stories is an art form — so here are the master strokes to turn a positive experience into a great advertisement for your business.

What Is an Animated Video?

Back to basics. Let’s break down the fundamentals of the animated video content type.

What Are Motion Graphics?

Back to basics. Let’s break down the fundamentals of the motion graphics content type.

What Is a Presentation?

Back to basics. Let’s break down the fundamentals of the presentation content type.

What Is an Infographic?

Back to basics. Let’s break down the fundamentals of the infographic content type.

What Is a Product Description?

Back to basics. Let’s break down the fundamentals of the product description.

What Is a Customer Story?

Back to basics. Let’s break down the fundamentals of the customer story content type.

What Is Email Content?

Back to basics. Let’s break down the fundamentals of the email content type.