Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets, downloads or other types of gated content should be aligned with your overall content marketing goals.
However, like any other marketing initiative, there is more to building a landing page than simply creating a page and throwing some salesy content on it with a pretty picture. There are a number of factors that go into creating a high-performing, high-converting landing page. Color scheme, CTA buttons and placement, short forms, videos or other visuals, consistent messaging and mobile responsiveness are just a few factors that make or break conversions.
All in all, a stellar landing page design can make a real difference in the overall performance results of your lead generation efforts. If you think you need to be an experienced developer or award-winning designer, or blow your marketing budget on outsourcing to a developer or designer, think again. There are a number of landing page builder solutions available on the web today that can help you do just that — and for a fraction of the time and cost.A stellar #landingpage design can make a real difference in the overall performance results of your lead generation efforts. Here are four great options, from @HubSpot to @Unbounce. #marketing Click To Tweet
In this article, we will look at several landing page builder options that can help you build highly attractive and compelling landing pages that drive conversions.
4 Landing page builder solutions for boosting lead gen conversion:
HubSpot is a popular and high-powered full-on marketing automation suite and solution. Not only can you use HubSpot to build landing pages and host them on your existing website, but it also acts as a CMS, CRM and analytics dashboard. HubSpot users can capture web page performance data and analytics without having to integrate a third-party tool or other solution.
The HubSpot landing page builder is relatively easy to use. It is available in the marketing dashboard. HubSpot offers a number of landing page templates with different layouts, formats, gradients, sizing and other options. There are also templates for building subscription pages, contact us pages, about pages and lead magnet pages.
By using content blocks, you can easily add content or text; videos, graphics or other visual elements; form fields; as well as change the look and feel of your page.
All in all, HubSpot is a great option for users who want an all-in-one platform to create and build landing pages and capture user data, leads, contacts, sign-ups and so on.
For users who don’t want all the “bells and whistles” of a full marketing automation platform, Unbounce is a great option. Unbounce is a dedicated landing page builder, which means that you can create attractive, compelling and unique landing pages all with one tool. Unbounce also offers 100+ templates to get you started and makes it easy to create and build mobile-responsive pages.
Unbounce is designed with a drag-and-drop builder that allows users to easily add the elements they want to their landing pages in minutes. If you want to get a feel for how the drag-and-drop builder works, Unbounce allows you to preview the builder for free so you can play around with the user interface. Unbounce also offers a 14-day free trial.
Unbounce is a great, affordable tool for building landing pages. However, if you need to track performance analytics, sign-ups or contacts, you will need to connect a CRM or other data analytics tool. However, Unbounce does allow you to grab custom pixels and embed codes to integrate your landing page with your website, social media or another third-party platform.
Instapage is another dedicated landing page builder. Instapage boasts that it helps users boost conversions by up to 400 percent. With Instapage, you can easily build and create attractive and personalized landing pages in minutes.
Instapage is designed with InstaBlocks, which is the tool’s proprietary drag-and-drop “content block” feature, allowing users to add any elements they want to include on their landing pages, including CTAs, forms, visuals, testimonials and so on.
Instapage also allows users to A/B test certain elements of landing pages, which provide insights to users. These insights can help users to better understand audience behavior, tweak their design and/or copy and boost conversion rates.
What makes Instapage different than the other tools is users can integrate Instapage with your paid marketing stack. So, if you use a paid ad strategy, you can push Instapage conversion data to Google Analytics as well as Google Ads to track conversions and ad spend.
Optimizely is an all-in-one, full-stack platform that allows users to build landing pages, personalize channels, capture data related to user behavior and actions and experiment across websites and mobile apps.
Optimizely is a tool that focuses more on building experiences than landing pages. In fact, Optimizely considers itself an “experimentation platform” rather than solely a landing page builder tool. This tool allows users to focus on streamlining and improving the entire customer experience.
Although it does offer a landing page builder, Optimizely offers a number of other solutions that not only improve the overall visitor and customer experience but also drive conversions.
Optimizely also offers users tools and features to perform and run tests and experiments across websites, mobile apps and more to allow marketing teams to understand how their website and landing pages are performing and what they can do to further “optimize” or improve them in order to drive more conversions.
Boosting conversions is easier with an optimized landing page
All in all, you don’t have to be a designer or developer to create and build beautiful, high-performing landing pages. By finding the right landing builder solution that works for you, you can easily create, build and publish landing pages in a matter of minutes — and without breaking the bank.
Whether you are looking for an all-in-one platform to build and publish landing pages and capture performance data, or you simply need a simple tool to create landing pages, you are bound to reach your goals with one of these landing page builder solutions.