If you’ve created visual content for any sort of social media channel, you’ve likely had the experience of uploading the “perfect” image or video just to find that it either won’t upload or that it looks awful on the platform.
We know your pain. We’ve been there. Too many times, actually. That’s why we’ve developed this trusty guide on social media image sizes for 2025.
Social Media Image, Video, and Cover Photo Sizes
The size and aspect ratio of your visual social media elements determine how the content displays online. Anything that looks distorted, blurry, or off-center will immediately affect people’s perception — not to mention the risk of accidentally cropping out important information. Even worse, they’ll likely scroll past the post without ever engaging with it.
Crisp visuals are more likely to catch (and keep) your audience’s attention, driving increased engagement. Plus, if you can see the image clearly, you can ensure the text is spelled correctly, too.
That’s why nailing your social media dimensions is vital when creating content across all your social media profiles. But enough preamble: Let’s dive in.
Note: All dimensions and aspect ratios are presented in width x height or width : height, respectively.
Facebook has a multitude of visual possibilities — more than any other social platform. Because of this, it can be tricky to make sure you’re designing your visual elements properly.
Here are Facebook’s current image, video, and cover photo sizes:
- Facebook Page profile images: Profile images for Facebook Pages display on a desktop at 176×176 pixels on a desktop computer and 196×196 pixels on a smartphone. For the best quality, your profile image should be 320×320 pixels.
- Facebook Page cover images: The cover photo dimensions for Facebook are an aspect ratio of 16:9. The latest Facebook image sizes guide recommends that your cover image be at least 400 pixels wide and 150 pixels tall.
- Facebook Reels: Facebook Reels should be uploaded at a 9:16 aspect ratio. The platform recommends a resolution of 1080p in an MP4 format.
- Facebook Videos: The recommended social media video dimensions for Facebook are 1280×720 pixels. Landscape videos have an aspect ratio of 16:9, and portrait videos have an aspect ratio of 9:16. Although Facebook supports multiple formats, it recommends MP4 or MOV format.
- Facebook Stories: Images published to Facebook stories can be either PNG or JPG files at an aspect ratio of 9:16 to 1.91:1. Videos should be at least 500 pixels with aspect ratio options from 9:16 and 4:5 to 1.91:1.
Instagram has been constantly evolving to allow a variety of content types, including Stories and Reels. Getting your content to display perfectly on this highly visual platform will make a world of difference.
Here are the recommended Instagram image dimensions and sizes for other types of content:
- Instagram feed posts: For best results, your Instagram uploads for a single image or for a carousel of images should be at least 1080 pixels wide. The aspect ratio should be between 1.91:1 and 3:4.
- Instagram Stories: Instagram Stories may consist of either images or videos. In both instances, the aspect ratio should be between 9:16 and 4:5 to 1.91:1. Videos should be a minimum of 500 pixels.
- Instagram Reels: The latest guideline on social media aspect ratios indicates that Instagram Reels can be between 1.91:1 and 9:16. Your videos should be at least 720 pixels and at least 30 frames per second (FPS).
Like other social media networks, visual storytelling has become vital for effective LinkedIn marketing. So, it’s important to pay close attention to how your visual content displays on the platform.
Here are the platform image specifications and other visual sizing requirements for LinkedIn.
- LinkedIn profile images: The recommended LinkedIn profile picture size is 400×400 pixels.
- LinkedIn cover images: LinkedIn recommends uploading a cover photo of 1128×191 pixels for company pages.
- LinkedIn post (with URL): The recommended custom image size when you post content with a URL is 1200×627 pixels.
- LinkedIn article cover image: The cover photo for your LinkedIn long-form article should be 1920×1080 at an aspect ratio of 16:9.
Pinterest is another visual-based platform, which means that the way pins are designed and displayed is of prime importance for brands using the platform.
Here are the latest platform image requirements and other content size specifications for Pinterest:
- Pinterest profile cover: For business accounts, you can upload an image as a profile cover. This should be at least 800×450 pixels at an aspect ratio of 16:9.
- Pinterest pin sizes: Pinterest recommends an aspect ratio of 2:3 with dimensions of 1000×1500 pixels.
- Pinterest board cover: The cover frame for Pinterest boards is square, so the recommended aspect ratio is 1:1 with dimensions of 600×600 pixels.
- Pinterest video pins: Pinterest requires videos to be at least four seconds long and no longer than 15 minutes. The recommended aspect ratios are 1:1 for square videos and 2:3, 4:5, or 9:16 for vertical videos.
TikTok
TikTok is one of the most straightforward platforms when it comes to social media dimensions.
Here are the latest TikTok image and video size requirements:
- TikTok videos: The optimal size for TikTok videos is a 9:16 aspect ratio. Videos should be 1080×1920 pixels. While you can upload videos at a 1:1 aspect ratio, videos that take up the full mobile device screen tend to see better engagement.
- TikTok profile images: The minimum size for TikTok profile images is 20×20 pixels; however, the image can be larger. You may want to make it a little larger if TikTok decides to make profile images more prominent at some point in the future.
X (formerly Twitter)
X is largely driven by text and opinions, but visual elements tend to feature prominently in the feed. If your brand is looking to make a significant splash on the platform, it’s important that you know how to make an impact visually as well as with the written word.
Here’s the latest social media image guide for X:
- X profile image: Profile images on X should be 400×400 pixels, and the maximum file size is 2 MB.
- X header image: The recommended size for header images is 1500×500 pixels.
- X videos: X recommends that videos uploaded to its site be at least 30 FPS, though they could reach 60 FPS. Landscape videos should be 1280×720 pixels; portrait videos should be 720×1280 pixels; and square videos should be 720×720 pixels. Recommended aspect ratios are 16:9 for landscape or portrait, or 1:1 for square videos.
- X photos: X photos should use a 16:9 aspect ratio for optimal viewing. Although you can upload a larger photo, doing so will cause the photo to be cropped in the feed.
YouTube
Although YouTube is heavily focused on video content, that does not mean there isn’t a variety of sizes and formats for these videos.
Here are the latest guidelines on YouTube image dimensions and video sizes:
- YouTube videos: YouTube recommends a variety of aspect ratios that work well on the platform: 426×240, 640×360, 854×480, 1280×720, 1920×1080, 2560×1440, 3840×2160, and 7680×4320. Videos cannot exceed 256 GB or 12 hours in length.
- YouTube Shorts: For YouTube Shorts, YouTube recommends you upload videos that have a vertical 9:16 aspect ratio at a dimension of 1920×1080 pixels.
- YouTube profile images: The proper size for a YouTube profile image is 800×800 pixels.
- YouTube banner images: YouTube’s recommended banner size is 2560×1440 pixels. File sizes may not exceed 6 MB.
Perfect Your Social Media Content Creation
Image sizing is critical to the success of your social media content strategy. But remembering all these platform image requirements can be challenging, along with balancing multiple aspects of your business. ClearVoice offers a range of solutions to take the stress out of social media content creation.
Let our team of designers and content creators do the remembering for you. Talk to a specialist today to see how our content marketing solutions can help you create a visual content and design strategy that fits your brand.
