How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In
The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. When it comes to your content marketing planning and budget, your leadership […]
6 Questions to Ask When Building the Case for Content Marketing
You must get executive buy-in of your content marketing strategy, or even the best content marketing ideas and tactics will never come to life.
Why Every Business Needs to Create Content
Creating quality content is the best way for you to generate leads, reach new customers, strengthen relationships with current customers, and set up your brand for success.
9 Ways to Build Customer Relationships on Social Media
One of the best ways to build relationships with customers is through social media. check out our 9 ways you can develop relationships with your customers.
Organic vs. Paid Marketing: Differences, Benefits, and Best Practices
Brands that employ organic marketing strategies, as well as paid marketing strategies, are likely to have greater success with their marketing efforts.
Top 16 Content Marketing Trends to Know (With Examples)
Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts.
How Long Should a Blog Post Be?
Statistics and facts to answer your important questions about blog post length — including what is the perfect length for a blog post, can a blog post be too long or too short, and how often you should publish blog posts.
7 Blog Writing Tips That Increase Traffic
Writing tips that will help you intrigue, attract, and retain blog readers with high-quality content that answers their questions and fulfills their needs.
E-Commerce Copywriting: Optimize Your Copy for Conversions
If you want to write copy that converts, you need to make your customers feel something. Get tips for creating irresistible e-commerce copywriting.
Must-Read Marketing Research and Studies for March
Catch up on the latest marketing research, including a study that shows more than 80% of U.S. consumers say brands should stop doing business in Russia.