The birds are chirping, the flowers are blooming, and bumblebees and butterflies are fluttering through the air. All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course.
Digital content marketing studies and research:
More than 80 percent of U.S. consumers say brands should stop doing business in Russia.
Although there often is some inherent risk when a brand takes a stand on a political issue, a new YouGov study shows that any brand that wants to stop doing business in Russia will be overwhelmingly supported by American consumers. A full 82 percent of American consumers say brands should cease doing business in Russia, according to a March 3 poll.
Likewise, the same poll results show that almost one-third of consumers say their opinion of a brand is lowered if the brand does not issue a statement about the conflict. In fact, more than one-fourth of consumers said they may boycott a company that does not make a public statement. Similarly, more than two-thirds of consumers say they would be more likely to buy from a brand if the company committed to providing a portion of its proceeds to fund humanitarian efforts for Ukraine.
B2C content marketing studies and research:
Apple’s App Tracking Transparency update causes 13 percent decrease of gaming in-app purchases.
Apple’s App Tracking Transparency update of June 2021 is still leaving shockwaves more than six months later. The iOS 15.4 update made it impossible for mobile apps to track users and their data without the users’ permission. Because of this, gaming apps on iOS devices brought in 13 percent less revenue than they did last year. This is especially significant for app developers since apps on Android brought in 35 percent more revenue over the same time.
B2B content marketing studies and research:
MarketingProfs releases surprising results with State of B2B Marketing Training report.
MarketingProfs has released its first-ever B2B Marketing Training report to help organizations know what they can do to understand trends and stay ahead of them. Among other things, the report indicates:
- Fewer than 1 in 5 B2B marketers feel prepared for their marketing future.
- Less than one-third say their teams are effective in their positions.
- 1 in 4 B2B marketers believes that not everyone on their marketing team has a basic marketing understanding.
- Roughly 1 in 3 say they are burnt out and roughly 2 out of 3 are looking for new employment.
Social media content marketing studies and research:
Meta releases Facebook’s “Q4 2021 Widely Viewed Content Report.”
It continues to be a mystery for many on how to create content that organically spreads on Facebook, but Meta is giving content developers hints about how to be more successful. The company just released its Q4 2021 Widely Viewed Content Report. The full report is well worth a glance if you use Facebook in your marketing efforts, but a couple of items that stand out include:
- More than half of the feed content in the United States for the average user comes from posts from friends and other people followed.
- Roughly 20 percent of feed content comes from Facebook groups.
- More than 85 percent of the content distributed through the feed in Q4 2021 did not feature a link.