Mozilla’s Firefox was the go-to web browser for marketers and techies for years. Tools such as SEOBook’s SEO Toolbar gave marketers a great collection of valuable tools all in one place.
However, as Google’s Chrome arrived on the scene, boasting faster page-render times and more functionality for those using Google Apps, Firefox usage took a huge hit.
While most know that Chrome has a slew of valuable tools and extensions, the extension library can be difficult to navigate to find those true gems that will truly help marketers improve their workflows.
Here are top 20 Chrome extensions that help make marketers’ jobs easier:
As a marketer, you likely have regular brainstorming sessions and random moments throughout the day when creativity strikes. Having the right application at the right time can be helpful to immediately jot down that idea or note.
In addition to using Evernote on all your devices, install the Chrome extension to easily save notes, ideas, documents, images or website links directly to your swipe file. Get Evernote Web Clipper.
Trello is an incredibly popular tool. More than 10 thousand users use Trello every day! The beauty of Trello is that it supports visual workflows, making it incredibly easy to add and organize notes and cards.
Regardless of whether you use Trello for project or task management, your content calendar, or even your personal to-do list, the “Add to Trello” Chrome extension will make your job—and your life—easier. Simply add ideas, notes, and other sources of inspiration while you are surfing social media or the web. Get Add to Trello.
If you are an avid note-taker or you are constantly writing down to-do lists every day, then you might just fall in love with Todosit. Todoist is a task management tool that provides users with a digital to-do list, complete with color-coding, categorizing, and due date functionalities.
The Todoist Chrome extension keeps your to-do list right in front of you, without having to open up a new tab or device every time you need to check your to-do list. Get Todoist.
If as a marketer you want to get a feel for what type of content is out there, check out BuzzSumo. Not only does the BuzzSumo Chrome extension provide inspiration for content creation, but it also provides insight into the performance of certain content. It shows metrics related to the number of social shares and backlinks, giving you a big picture view of the performance and engagement of your content. Get BuzzSumo.
CoSchedule provides marketers with a number of neat tools. By installing the Chrome extension, you can easily publish and share awesome content to your social profiles and even add content to your calendar. You can also easily drag and drop your content from one day to another to switch up your social media schedule in seconds. Get the extension.
Moz is another must-have Chrome extension in your marketing toolbox. Not only will it show you how each website page you land on is performing, but you will also be able to see SPAM scores, SERP analyses, and more. This is a great tool if you spend a lot of time analyzing what your competitors are up to and how well they are performing. Get Moz.
Not just for writers and editors! The Grammarly Chrome extension can help any marketer. Even if you aren’t a writer, but you still spend a lot of time reviewing and proofing content before publishing or delivering to clients, Grammarly will do the trick. Grammarly will check spelling, grammar, and word usage—no matter which app you are using. The simple step of installing Grammarly should be one step in any marketer’s content editing checklist. Get Grammarly.
Hashtags are everywhere today. It’s almost overwhelming! If you are constantly wondering which hashtags you should be using in your social posts, RiteTag is the tool you have been missing. The RiteTag Chrome extension will help you immediately see how specific hashtags are performing on Facebook and Twitter before publishing your content. Get RiteTag.
When working with creative teams, it’s important to give clear instructions. In many cases, instructions can get lost in translation or even amongst the sea of emails or Slack messages. Loom is a great tool for recording quick videos. It also allows you to record your screen, making providing instructions to team members easier than ever. You will also receive an email notification when someone watches your video. Get Loom.
Bitly, the world’s favorite short-link creator also has a Chrome extension available. This extension allows users to quickly and easily shorten links and share them on social media directly from their browser. Get Bitly.
Canva is an incredibly popular tool that should be in every marketer’s toolbox. You can use Canva to create graphics for social media platform headers, social posts, blog posts, email headers and more. The Canva Chrome extension allows you to share and publish your designs and graphics with a single click. Get Canva.
HubSpot offers a number of tools for marketers, including a Chrome extension. The HubSpot Chrome extension allows you to track email sends, opens, contact page visits, and more. Get HubSpot extensions.
13. Majestic Backlink Analyzer
Every good marketer knows that the occasional content audit is important for adapting marketing strategies. One essential step in the content audit process is to check for broken backlinks. This can be a time-consuming, tedious process, however, the Majestic SEO Chrome extension does the work for you and in a snap. Get the Majestic extension.
One of the biggest digital marketing trends today is the laser-sharp focus on customer experience. Many companies have adopted live chat software to help them boost their customer service and support efforts — 24/7.
LiveChat is a popular chat tool that also has a Chrome extension available that allows users to track sales and also provide customer service right from their browsers. Get LiveChat.
With the Instagram Chrome extension you can upload and download Instagram Stories, photos, and videos directly with Chrome. This extension will also show notifications, such as when other users or follows “like”, share, or comment on posts. Get Instagram extensions.
With the Pinterest Chrome extension you can upload and download photos, “pin” photos, and also receive notifications for favorites, shares, and comments. Get Pinterest extensions.
17. Google Docs
Do you have multiple Google Docs and Google Sheets open every day? If you use Google Docs religiously then definitely give the Google Docs “Quick Create” Chrome a try. This extension allows you to easily start a new doc, sheet, presentation or deck, or a form right from your browser. Get Google Docs Quick Create.
18. Chrome NewTab
This extension allows you to customize your blank new tab. You can select your favorite wallpaper from present themes, your favorite images, and also add your favorite websites. This is more of a personalized tool for marketers. However, if you are constantly screen-sharing with clients or stakeholders, you might want to consider having a branded new tab. Get Chrome New Tab.
19. The Great Suspender
If you are one of those marketers who infamously has 45+ tabs open in a single Chrome window at a time, then this Chrome extension just might become your new best friend. The Great Suspender diminishes inactive tabs after a certain period of time (30 minutes, one hour, and so on). Clicking on the individual tab will refresh and reactivate it. This is a great way to reduce the amount of memory Chrome runs on your device. Get The Great Suspender.
In today’s digital age, we have what seems like a million accounts and passwords, making it nearly impossible to remember them all. By installing the LastPass Chrome extension, not only will you keep all your accounts and information safe, but it will also auto-fill your passwords for you, saving you a ton of time from looking up each username and password, or trying to remember them. Get LastPass.
What makes a great Chrome extension?
So, there you have it: A complete line up some popular Chrome extensions for marketers. As you find more tools that can assist you in being the best marketer possible, remember that you don’t want to take on so many tools that they are causing you to be more frazzled. In fact, a great Chrome extension for marketers may even enable them to get more done, with less.
If you find this list helpful, and you’d like to get a similarly helpful list of the best tools for content marketers, check out this other article I’ve written.