Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. We get it. We know the headaches that come along with being responsible for digital marketing efforts. However, let us also not forget all of the wonderful content-related things we have to be thankful for this year.
So many great things have happened in 2018 that make it easier for you to do your job. Don’t believe it? Let’s count together the content marketing updates 2018 has bestowed upon us:
- People are using their mobile devices for shopping more than ever—giving you opportunities to reach audiences in ways not possible 10 years ago.
- Thanks to our extensive freelancer survey, you know much more about how much freelancers should be paid—or how much you should make as a freelancer.
- Flipboard and Pinterest are catching up to Google and Facebook as top referrers, meaning you have more potential channels to use as effective tools to drive traffic to your site.
- Google, Microsoft, Twitter, and Facebook announced they would join together to help people easily transfer data from one group to another.
- Google added Explorer, Data Blending, and Google Marketing Platform Reporting Gallery to its Data Studio to allow marketers to review marketing insights more efficiently.
- A survey showed that 9 out of 10 people are equally or more brand loyal than they were last year.
- More people are using mobile coupons than ever before.
- Approximately 60 percent of survey respondents between the ages of 20-36 say digital ads are more relevant today than they were two years ago.
- Augmented reality started to be used in some banner ads — helping these ads come back to life with some groups seeing as much as 30 percent more engagement.
- Facebook expanded its use of pre-roll ads — giving you a greater opportunity to get your ad in front of an eager viewing audience.
- Google started giving brands the ability to test up to three different headlines in their responsive search ads.
- AdWords made a new script available that allows marketers to hit pause on ads that are not performing well and to label ads as “losers” or “winners.”
- People appreciate the work you are doing to create responsive-designed emails. Responsive-designed emails saw a 13.1 percent click-to-open rate, compared to 9.7 percent for non-responsive emails, according to a Yes Marketing survey.
- Gmail released a redesign this year, giving you access to features like “snooze,” “smart replies,” and a sidebar with additional features.
- Young adults can’t get enough social media. Approximately 9 of 10 U.S. 18-29-year-olds use at least one social media site—meaning you have plenty of opportunities to try to reach them.
- A study released this year found that people who use social media during work (like you) tend to be more motivated and creative in solving problems.
- Facebook now shows the amount of people a post actually reached.
- Facebook added to Ad Manager the ability for brands to add text overlays, shapes, logos, and stickers.
- Facebook opened up Watch Party to global audiences, allowing group members to watch live or recorded videos together.
- Facebook released a “Create to Covert” tool to assist advertisers in adding motion to still images for ads.
- Facebook rolled out a group pixel to help group admins monitor user behavior after clicking on posts.
- Select publishers were granted the ability to test headlines, photos, videos, and text on organic Facebook posts.
- Instagram finally explained how its algorithm works. A company representative explained that recency, relationship, and interest are the main factors that determine post visibility.
- Instagram introduced IGTV, allowing brands to share longer videos on the site.
- Brands and users can now repost posts they are mentioned in to their Instagram Stories.
- LinkedIn now allows users to take advantage of filters and text to make their native videos appear more social.
- LinkedIn updated its Campaign Manager to allow marketers to more effectively create, track, and manage dynamic ad campaigns.
- Snapchat rolled out a tool that lets store owners know if customers return to their stores and provides demographic information about these repeat visitors.
- Snapchat introduced group video chats that allow up to 16 people to participate and include face filters.
- Reddit rolled out in-stream and autoplay video ads.
- Reddit surpassed 1 billion monthly video views as it became more advertiser and user-friendly.
- Reddit’s redesign created more engagement and opened up more possibilities for brands to utilize the channel.
- YouTube released a copyright match tool that makes it easier for creatives to identify and report unauthorized use of copyrighted material.
- YouTube announced that creators with more than 50,000 subscribers could charge viewers a monthly fee to see content.
Twitter and Google+
- Twitter brought back its chronological feed.
- Google+ finally announced it was shutting down — meaning you no longer need to wonder what you should do with the channel. Thankfully.