The year is flying by. Are you struggling with your content ideas and goals?
Imagine knowing exactly when and what to post consistently to engage your audience. How would your business grow? How much easier would it be to get to the day-to-day tasks?
This list of inbound marketing content ideas can help you set up your content calendar for 2024 and beyond, so you can strategically start the new year without all the stress.
That is what a monthly content calendar can do for you. Creating blog ideas and social media content can be overwhelming and time-consuming. But strategic content tailored to your audience is important to build relationships and trust and grow your business.
A simple yet effective content calendar is the master content plan where you can put your content ideas on the days that you want content delivered to your audience. You can use a paper planner to contain your ideas, an online calendar, or project management software like ClickUp or Asana. Whatever works best for you.
- Keep you consistent
- Help you meet your business goals
- Build trust and expectancy with your audience
- Save you time and reduces stress
But how do you make a content calendar and keep coming up with fresh ideas? Using different blog format types, you can develop a list of content ideas you can edit and use repeatedly.
Here are 100 ideas to get you started. These could fill your calendar for months. Just adjust to your specific audience or use them as inspiration to create your own ideas.
DOWNLOAD and print our ‘100 Ideas For Your Content Calendar’ list so you can keep the ideas rolling year round.
100 content calendar ideas
These types of posts make you relatable and show the person behind the business. They are a great way to connect you to your audience and build those relationships.
Here are behind-the-scenes content ideas:
- Explain step-by-step using photos or screenshots of your productivity system.
- Write about what success you are celebrating this month and how you are celebrating it.
- Write about your biggest failure in your business journey and the lessons you learned.
- Share an opinion or system that could use work and write how to improve it.
- Share something that may surprise your audience about you or your business.
- Write about your experiences, knowledge of your brand, and ways you’ve improved.
- Write about why you created and love your business.
- Gather internal quotes from your team about your brand and showcase them.
- What does your brand’s daily routine look like? Create a tips and tricks post.
- How did you solve product and service pain points? How did customers help?
Headlines with numbers are great for grabbing the reader’s attention online, making them popular to read. They break down information into a fun and easy-to-read list.
Here are list post content ideas:
- # of ways your product or service is a solution.
- # of dos and don’ts for your product or service.
- # of favorite ways to use your product or services.
- # Must have tools you use to get your work done.
- # things you are doing wrong in your business and how to solve them.
- # questions you get asked all the time. (FAQs)
- # tips and tricks when using your product or service.
- # of customers who said they loved your product or service.
- # Updates or changes happening within your industry
- # of ways your product or service can be incorporated into everyday life.
Thought leadership post content:
Want to be seen as a thought leader in your industry?
Here are thought leadership content ideas:
- Share an update or trend and how you are applying it to your business and life.
- Create an opinion piece. Counter-narrative opinions work very well
- Develop a personal narrative for a case study using someone from the company.
- Research and report the changes happening within your industry.
- Share tips and show how your team collaborates on projects.
- Create a recommendation post of products or services that align with your own.
- Create a video you can incorporate into your blog post about your business.
- Educate your audience about your industry, products, or services.
- Interview someone within your industry and create a blog post using that information.
- Obtain data from various sources, including historical strategies, the audience, and partners, and create a narrative.
Infographic and newsjacking content:
Is there something new and noteworthy happening in your industry? You can do a newsjacking post with an in-depth analysis or share some statistics in an infographic format. Always stay on top of marketing trends in your industry.
Here are some infographic and newsjacking content ideas:
- Summarize a white paper into an eye-catching infographic breakdown.
- Find a trend piece and incorporate your brand into the trend.
- Counter a news piece that missed the mark, and fill in the gap.
- Take a trending topic and show how it works for you or doesn’t for your audience.
- Design and share an infographic on current industry trends.
- Poll or survey your audience and create an infographic about the results.
- Create a before and after infographic.
- Curate a cluster of topics into one sharable infographic.
- Create an infographic that illustrates a cultural trend that affects your product or service.
- Create an infographic of quotes from experts in your industry about your topic.
SlideShares are also highly sharable and can pack in a lot of information, showing off your expertise.
Here are some SlideShare content ideas:
- Present your company’s mission, vision, and goals in a Slideshare presentation.
- Create a presentation showing your brand’s journey, where you started, and where you are.
- Create a presentation to walk your audience through a process.
- Share a challenge and some resolutions that you have been through.
- Share a list of tips from experts, professionals, or customers.
- Convert a case study into a Slideshare presentation.
- Create a shareable presentation with information about an upcoming event.
- Take your most popular blog posts and build a Slideshare presentation.
- Teach something you have learned how to do in your business step-by-step.
- Create a presentation on your process.
DOWNLOAD and print our ‘100 Ideas For Your Content Calendar’ list so you can keep the ideas rolling year round.
The interview and comparison post content:
Interviews are great to share whether you are the interviewer or the interviewee. You can tag the other person to reach a larger audience.
Here are interview and comparison content ideas:
- Share a time when you were on someone else’s podcast. Link the podcast
- Get interviewed for a publication and write a follow-up.
- Share highlights from a guest who was on your podcast.
- Pick a topic and do a group interview post with the members of your team.
- Interview your mentor with his or her best advice.
- Compare and contrast two business ideologies related to your industry.
- Interview a subject matter expert and write a follow-up.
- Compare and contrast the productivity systems you currently use.
- Compare your services to help your audience decide what they need to purchase.
- Compare and contrast your own products and services.
Evergreen content focuses on the foundational concepts, core products, or backgrounds surrounding your company’s topic. Every marketer needs it. The purpose of evergreen content is to showcase your knowledge of your industry, products, and services across your campaigns and promotions every day.
Here are evergreen content ideas:
- How to do something in a certain amount of time.
- How to do something under a certain budget.
- Business tips from your favorite show.
- Taking part in a challenge, documenting how it goes, and sharing the content afterward.
- Create templates that help your audience or solve a pain point.
- Curate a list of top blogs, books, podcasts, etc., around related topics.
- Create an ultimate guide on a specific related topic.
- Use an analogy to compare one of your products or services to a well-known process.
- Create a timeline of your business journey to share.
- Share a customer success story.
- Share how your product or service is the shortcut.
- Ask your audience what would make their life easier about something related to your industry.
- Ask your audience what would change if they had extra time, money, and resources.
- Create a time-sensitive promotion and build anticipation.
- Share a personal story that shows how you got your brand to where it is today.
- Create a how-to guide containing topics related to your industry.
- Take advantage of a holiday and build content using related topics.
- Take an origin and change it for modern days.
- Ask your audience their pain points and build a content piece around the answers.
- Create an “everything you need to know about ____” piece.
- Write a do you agree or disagree type post.
- Create a post about breaking news for your industry.
- Create a piece that lets your audience decide the next feature in your product or service.
- Create a tutorial for your product or service.
- Create a lighthearted post featuring tweets, reviews, or memes about your product or service.
- Share your brand’s values to build a relationship with your audience.
- Write about a time when you failed with your product and how you fixed it.
- Tease your product or service within your blog.
- Highlight influencers using your product or service.
- Bust a myth about your industry, product, or service.
- Share your brainstorming process.
- Share your brand’s celebrations.
- Create a piece with user-generated content.
- Create a checklist that your audience can use.
- Create a list of resources your audience can use.
- Create a list of definitions related to your industry, product, or service.
- Create a best-practices guide related to your industry.
- Highlight the worst reviews and feedback and answer them respectfully in a blog piece.
- Create a definitive guide to your product or service.
- Create a buying guide, and explain what your audience needs to know about a purchase decision.
Always keep a fresh list of content ideas for your calendar
As promised, we have reached our list of 100 content ideas. Bookmark this post to come back to again and again as you need more content. You can switch these up, so they are unique and engaging each time you share them. Always keep a fresh list of ideas. You can record the ideas on your phone or in a notebook.
Being consistent and fresh with content as a business owner is hard. But if you prepare your daily, weekly, or monthly content in advance, you will know exactly what to share and when. You can schedule it out or even hire someone to do it for you.
It also helps to get clear on your content themes and business pillars, so you have consistent categories that you share content about regularly.
Download our FREE Workbook and Start Planning Your Content Calendar in 5 Easy Steps!
Once you have a variety of content, you can repurpose content in new and different formats. Look for content inspiration everywhere. Look for it in ads and magazines, on TV, in forums, and in conversations out in the world. You can also look at popular posts you see online and how you can adapt them to your own industry or create something even better.
Remember that mixing up your content types is a great idea so followers stay engaged with what you share. Think about the data your business produces, customer questions, your storytelling potential, and how you can humanize your brand.
Need help creating content for your calendar? Talk to a content specialist today. Make this year the year you get your content marketing on point and your time and freedom back.