Managing a WordPress website as a content marketer can feel like juggling a dozen priorities at once. Your site needs to be fast and user-friendly, your content high-quality and optimized, your images compelling and compressed, and that’s just the start.
The right marketing WordPress plugins make it easier.
Below, you’ll find our top picks — from content to SEO plugins — that will simplify your days and improve your results. Each one has at least four stars and is regularly updated to help you manage, optimize, and grow your site.
1. OneSignal: Best plugin for browser-based notifications
Rating: 4.3 out of 5 stars
Keep ’em coming back for more. OneSignal allows you to show notification opt-ins when people visit your website. This useful tool promotes engagement, improves conversion, and helps retain and build trust with your users.
Visitors to your site can opt in for desktop or phone push notifications, giving them instant access to your content as it is created. Your users will never forget you with frequent notifications, even after they’ve left your website.
Key features
- Segment by behavior, language, or custom attributes
- Smooth UX = better retention
- Real-time analytics on opens, clicks, and conversions
- Reliable support when you need it
- Allows for A/B testing
2. Yoast: Best SEO plugin to improve your website content
Rating: 4.8 out of 5 stars
Optimizing your website for traditional SEO, from metadata to relevant keywords, remains an essential part of any marketer’s job. As one of the best SEO plugins for WordPress, Yoast is a must-have tool throughout the content creation process.
Yoast helps you naturally include primary and secondary keywords without stuffing. The plugin will also remind you to add meta descriptions, title tags, and image alt text, and guide you on keyword usage for each element. The built-in guidance of Yoast is what makes this tool so helpful.
Key features
- Updated every two weeks
- Available in 58+ languages
- AI tools in Premium plans
- Free to install
- Real-time writing feedback
- Integrates with WooCommerce and other CMS
3. Smush Image Optimization: Best image loading & optimization plugin
Rating: 4.8 out of 5 stars
To keep your site fast, you need to optimize, resize, convert, and compress images — and Smush Image Optimization makes that process effortless. Smush automatically compresses images to the optimal size, removing unnecessary data while maintaining sharpness and high quality on your site.
With this marketing plugin, your pages will load faster on both mobile and desktop, so your users get a better user experience (and you never have to worry about manually resizing and compressing images again).
Key features
- Bulk optimization
- Lossless image compression
- Pro version benefits
- Incorrect image size detection
- No monthly limits
- Backup and restore
- 8x faster image processing
4. Schema: Best plugin for creating standout search results
Rating: 4 out of 5 stars
Want your content to stand out in search results? Schema helps you add structured data to your pages so search engines better understand your content — and, when eligible, display rich results (also called rich snippets). These enhanced search listings can showcase features such as ratings, prices, events, recipes, videos, and more, making your pages more visually appealing and informative.
The result: higher visibility, better click-through rates (CTR), and stronger SEO performance. The Schema SEO plugin integrates seamlessly with WordPress and works with Google, Bing, Yahoo, and even Facebook to deliver richer previews that attract the right audience.
Key features
- Yoast SEO compatible
- Easy implementation
- Supports multiple schema types
- Validation with Google Structured Data Tool
- Lightweight and fast
5. Brevo: Best AI plugin for customer communication flows
Rating: 4.2 out of 5 stars
The Brevo plugin is a tool that helps your marketing team improve omnichannel communication with your target audience. It’s built to promote and distribute content through email, SMS, WhatsApp, and chat. Brevo makes it simple to segment your audience, trigger email campaigns, and track performance, allowing you to learn more about what your audience loves — from newsletters and blog posts to gated content.
With deep WooCommerce integration, GDPR compliance, and reliable deliverability, this marketing plugin combines campaign management, automation, and customer data into a single platform. The benefits include greater content reach and understanding, allowing you to target and craft content that generates traffic, engagement, and results.
Key features
- Manage and track email, SMS, WhatsApp, push, and ads
- Customizable forms and gamified popups
- Advanced list management and segmentation
- Marketing automation with visual workflow builder
- E-commerce integration
- Real-time performance analytics
6. Everest Forms: Best full-featured WordPress form-builder plugin
Rating: 4.9 out of 5 stars
Everest Forms is a handy content plugin for WordPress that lets you create custom forms for contact, surveys, quizzes, applications, and even payments without coding or design skills.
It’s great for capturing newsletter signups, lead data, and customer feedback right on your site. Use the insights you gather to understand your audience and publish higher-converting content.
Key features
- Mobile-responsive
- File and image uploads for easy input
- Customizable fonts, colors, and layouts
- Spam protection with CAPTCHA and Akismet
- Wide integrations with 30+ platforms
7. Blog2Social: Best social media marketing plugin
Rating: 4.5 out of 5 stars
Blog2Social lets you automate social media promotion directly from WordPress, saving you time and effort. With just a few clicks, you can create, customize, schedule, and share content across social networks like Facebook, LinkedIn, Twitter/X, Instagram, Pinterest, and more.
It’s especially helpful for cross-promoting blog posts, videos, and evergreen content at the ideal times for each platform. This content marketing plugin lets you customize hashtags, images, captions, and post formats for each network to maximize engagement and maintain brand consistency.
Key features
- Auto-post to 20+ networks
- Built-in social media calendar
- Custom hashtags, mentions, images, GIFs, and emojis
- Share and schedule video posts
- Track performance with UTM links
- Optimize social meta tags
8. Related Posts for WordPress: Best plugin to boost engagement
Rating: 4.6 out of 5 stars
The Related Posts plugin improves user experience and SEO by strengthening your internal linking. It scans your content and automatically links to relevant related posts, helping reduce bounce rates and keep visitors engaged, all without slowing down your site.
Smart links are based on your content structure, with priority given to your most important pages. Plus, you stay in control: customize links, add widgets, or use shortcodes for flexible placement.
Key features
- One-click setup
- Smart AI matching
- Full manual control
- Cross-post type support
- Shortcode ready
- Widget support
9. Nelio A/B Testing: Best AI-enhanced testing plugin
Rating: 4.8 out of 5 stars
Nelio A/B Testing makes it easy to test and optimize almost anything on your WordPress site — from headlines and CTAs to landing pages, product pages, and even menus. The built-in AI suggests what to test and provides ready-made templates, allowing you to launch experiments faster.
Heatmaps and detailed reports show exactly where visitors click, scroll, and drop off, so you get clear insights for improving conversions and user experience. It also integrates seamlessly with popular page builders, allowing you to run tests without breaking your design or slowing down your site.
Key features
- AI testing suggestions and templates for faster setup
- Test pages, posts, products, menus, CSS, or JavaScript
- Scans your entire site, historical test data, sales stats, and even Google Analytics insights
- Easy-to-understand results for goal-setting
- GDPR-compliant for privacy
10. Super Progressive Web Apps: Best mobile app plugin for WordPress sites
Rating: 4.6 out of 5 stars
The Super Progressive Web Apps (SPWA) WordPress plugin allows you to turn your website into a “mobile app” that is accessible from the home screen of a mobile device — without having to edit your code.
SPWA is a WordPress plugin that prompts your site visitors to save your website to their home screen as an app. Users can revisit your site by launching the app directly from their smartphone’s home screen, and then use the interface to interact with your website.
You also have the option to cache your site pages on their mobile phone, allowing them to revisit your pages even when they’re offline. Sites with a heavy content focus will find that this plugin is the go-to tool for increasing repeat site traffic.
Key features
- Translated into 13 languages
- Regular updates
- Fast loading times
- Easy website-to-app transition
- User-friendly interface
- Offline page access
- Customizable splash screen
Power Your Content Strategy With Marketing WordPress Plugins
The right marketing WordPress plugins don’t just make your life easier — they help you work smarter, improve user experience, and get more ROI from every piece of content.
And if you want to take things even further, ClearVoice can help. Our content experts can handle everything from strategy and creation to optimization and editing. Connect with a content specialist today to learn more.
