Not all content types are created equal. Some can turn your content marketing campaigns into lean, mean, lead generation machines, while others yield little to no results. Of course, you want more of the former, so you must pick...
Tag - Lead generation
Learn how to use social media effectively to generate leads and convert them into customers.
Once you've segmented your leads into MQLs and SQLs, what type of content should you provide to each? Nurture your leads to close with this guide.
Learn how to balance your need for customer information against your lead's reluctance to share their data. Create lead generation forms with a high submission rate that collect the information you need most.