Believe it or not, 2023 is almost over. Q4 is officially in full swing, the holidays are around the corner, and marketers and entrepreneurs are working tirelessly to reach their numbers by the end of the year.
This year has seen the emergence of several new marketing technology trends (ahem, AI). As the martech landscape shifts, keeping your content strategy adaptable is essential.
This article covers the top martech trends and tools heading into 2024 so you can set your businesses up for success.
MarTech Trends for 2024
Right now, AI is the most critical trend in MarTech. AI-driven technology can enhance and optimize almost every aspect of the content creation process. We should know, we wrote a comprehensive guide on it.
AI can already perform a ton of tasks that can level up the martech stack you’re using. It can quickly recognize user patterns and behavior. Then, it can personalize content to match those behaviors. It can also perform everything from topic ideation to outline and brief generation. Some marketers even use it to generate drafts (just ensure you include human oversight).
Businesses have already taken note of the power of AI tools. 91 percent of businesses have a leading investment in AI. You probably do too. But, AI is still developing and shifting rapidly. Stay updated on the latest trends and developments and recalibrate your martech stack accordingly.
The rise of voice assistants like Siri, Alexa, and Google Assistant has fundamentally altered how users search the internet. Instead of typing in a query, people can ask a question out loud and be provided with the most relevant answer.
That shift is going to require you to optimize your content for voice search through your SEO strategy, emphasizing:
- Natural language processing
- Long-tail keywords
- Featured snippets
- Question-based content
- Local SEO optimization
By proactively incorporating voice search into your strategy, you’ll stay at the forefront of your industry, rank higher, and drive your brand’s growth.
Data privacy and security
2023 has also seen the rise of privacy-centric marketing. We live in a world where users want to know the brands they engage with and purchase from are ethical and transparent about their data practices. A recent PwC report also showed that 83 percent of consumers want more control of their personal information.
Embracing privacy-first strategies like transparent data collection and robust data security measures is crucial. Not only will it help you meet regulatory compliance, but it’ll also help you build a deeper trust with your audience.
And keep in mind — 2024 will see Google phase out third-party cookies. Make sure you adapt your content and strategy in anticipation.
The number of martech tools on the market has exploded in the last five years. Reports and research show that there are almost 11,000 martech solution tools available.
Although this has presented numerous challenges for companies trying to keep up with technology and trends, it’s also provided them with the opportunity to develop martech tool ecosystems.
For example, design firms, agencies, SaaS tech companies, and other businesses across various industries are investing in martech tools to help improve their sales and marketing strategies.
However, many are discovering that individual technology solutions aren’t always the right answer. As a result, many marketers and businesses are investing in an open platform to serve as a foundation for their strategy. Then, they augment that platform by integrating other apps and tools that fit their needs, ultimately designing a complete martech ecosystem.
Martech tools to consider for 2024
Now that you understand the importance of martech tools and how they will continue to play a crucial role and support the emerging trends of 2024, which martech tools are worth considering?
Whether you are a strategist, designer, writer, or editor, here are the top martech tools to consider building into your martech ecosystem.
1. Marq (formerly Lucidpress)
Marq is a brand enablement software designed to streamline your brand consistency. Let’s assume you have a great content creation team. But you might be concerned about those groups following your brand guidelines as you outsource or use other departments.
This is where Marq comes in. It allows you to take expertly crafted content and put it into a library you have full control over. You can lock in how your logo is used, what colors are available, and how your content is created. That way, as your team creates content, you can rest assured all the brand and content guidelines are being followed.
One focus for marketers is to produce and provide content to the right buyers at the right time. Uberflip is designed to do just that. It describes itself as a “digital content experience platform & software that enables marketers to create digital experiences with content for every stage of the buyer journey.”
It pulls all your resources and content from third-party sites into one place and categorizes it, making all your digitally owned assets easily accessible. Uberflip also allows you to build “content hubs,” organized by topic or category, which helps buyers find content or answers to their questions. Not only does this get your content into your buyers’ “hands” faster, but it also helps to improve the customer experience and boost lead generation.
If you have been in the marketing space for any length of time, then you have likely heard of HubSpot. HubSpot is a comprehensive marketing suite, complete with tools and features to support:
- Content management
- Sales and marketing
- Customer support
- Data and analytics
- Social media publishing
Designed with inbound marketing in mind, the purpose behind HubSpot goes way beyond simply building and promoting a website; it provides marketers with the insights and tools needed to boost conversions.
HubSpot integrates with collaboration tools and apps, such as Slack and G Suite, enabling teams to improve and streamline communication internally and externally. HubSpot can also integrate with hundreds of other third-party apps and tools, allowing marketers and businesses to easily build or expand their martech ecosystems.
What Does Your Martech Stack Look Like in 2024?
As we mentioned above, over 11,000 martech tools are available on the market today. It can be overwhelming trying to decide which ones are right for you. When you partner with ClearVoice, our content workflows and managed content creation can take care of the technology side for you. Discover our solutions or talk to a specialist today to learn how we can propel your brand’s success in 2024.