Even though the COVID-19 pandemic is in the rearview mirror, it has changed the landscape for content marketers and freelance creators. COVID forced many businesses to shift to a digital- and/or mobile-first marketing strategy. As a result, content has become even more pivotal, creating many B2B content marketing jobs, especially for the following high-growth industries.
Top Industries That Have Major Content Marketing Potential
Here are five industries that are seeing major growth and creating enticing content marketing opportunities:
1. AI and Machine Learning
Generative AI was the “COVID baby” of the tech world. In its infancy, it was used to write admittedly stiff, yet grammatically correct articles and blogs. Soon, it slipped into many programmers’ toolboxes, writing somewhat decent code in many languages.
But these applications quickly became superficial novelties with the rise of AI agents. Do you know what AI agents can do? Perhaps. Do you know how they use gen AI to process and validate data in real time and then integrate with an app to autonomously perform core business functions? Neither do the businesses that need them. But they — and you — should.
The knowledge gaps in the AI agent space are cavernous. Countless businesses can save thousands of dollars a year with the right AI agent integration, but they have no idea how to do so. Agentic AI producers need content marketers to explain how they work and what they can do to prospective clients. It’s no surprise that ZipRecruiter puts the average AI content writer salary in the six-figure range.
Bridging the canyon between agentic AI solutions and their diverse target users requires:
- Creators who understand how machine learning works to build and improve the generative AI that powers agentic solutions.
- Content marketers who double as entry-level AI architects, who can quickly identify how agentic AI can improve a business’s efficiency and also break down the short-term ROI of an agentic solution.
- Creators who can build infographics and straightforward explainer videos that make it easy for non-techy decision-makers to understand their benefits.
2. Outdoor Recreation Equipment
Outdoor activities enjoyed a dramatic surge during the pandemic, partially because proximity restrictions made safe indoor recreation infeasible. But post-COVID, the upward trend continued.
A recent report by the Outdoor Industry Association revealed that in 2025, outdoor activities, such as hiking and camping, gained 2 million new participants. The spike has been powered by both young and old — literally: There has been a 7.4 percent participation bump among seniors, and 5.6 percent more youth are heading to the great outdoors for fun and sun.
The Demand for Outdoor Products Continues to Grow
Driven by the need to see something besides their own four walls — and get the kids out, too — people have rediscovered camping, cabins, fishing, and other nature-based activities. For instance, canoe and kayak makers are seeing a historic spike in demand for their products, driven by a projected compound annual growth of 4.6 percent through 2033.
One- or two-person marketing teams may no longer suffice to meet ramped-up sales potential when a niche product (i.e., mountain biking, tiny trailers) suddenly becomes a mainstream must-have. To cash in, smaller companies need a way to attract customers away from the biggest brands. Large traditional companies, meanwhile, need to reposition themselves as less stodgy (L.L. Bean) or less extreme (Patagonia), or whatever the recalibration might be, to seem more inclusive to a bunch of newbie customers.
Consumers don’t just need products, either; they need information, sometimes as basic as “What is the activity you’re setting out to do? Where should you go to do it?” Content creators of all types, from user experience (UX) to social media marketing to lifestyle feature writing to customer service, are needed to communicate all of this, and it’s an easy pivot for lifestyle writers from other categories like travel.
3. Financial Services
Economic relief efforts in response to COVID-19 resulted in an alphabet soup of options, such as PPP, EIDL, and other disaster relief programs. Financial services companies stepped up to guide businesses as they tried to figure out which resources they qualified for and how to use them. This elevated the value of financial services organizations and created a huge demand for financial services content.
The ripple effects continue to power the finserv sector. Whether it’s credit-fixing apps like Credit Karma, established online publishers like Bankrate, or digital service providers like Revolut, financial services have been central to many management teams’ strategies. You may think that only seasoned financial journalists and experts have a place writing content for financial content marketing, but you’d be wrong.
Many such companies assume that the average consumer is pretty naïve about finance, and they often hire content marketers who can explain the basics to those folks from the standpoint of a regular Joe, not a professional investment advisor. There’s lots of work available writing explainer articles and advertorials, as well as SEO content and LinkedIn-style social media content.
4. Cybersecurity
The content needs of cybersecurity organizations shifted dramatically during the pandemic because attackers started tapping the potential of phishing and other non-malware-dependent assaults. With so many workers communicating through email, it became relatively easy for hackers to trick them into divulging sensitive data. Instead of merely purchasing a subscription to antivirus software, organizations were forced to fight criminals using intrusion detection, firewalls, automated monitoring systems, and other perimeter security solutions.
The need for innovative cyber solutions continues in 2025. CrowdStrike reports that 79 percent of cyber incidents have been malware-free.
This has been great news for cybersecurity companies because it drives a need for more of their services. Security providers need content that explains how their products and services improve data safety and compliance, which is good news for anyone pursuing a content marketing career.
High-level statements aren’t enough, though. Cybersecurity companies need content creators who can explain:
- How next-generation firewalls identify and stop malicious traffic.
- The differences between signature- and behavior-based threat detection.
- How machine learning-powered solutions provide stronger security.
- Diverse defense techniques, including Internet of Things (IoT) protection and edge network safeguards.
5. Ed Tech
With the rapid shift to online education came a backlash boom in alternative education options, and all of it leans on education technology to some degree. Home-schoolers and tutoring companies had used online learning tech tools for years, with higher education also making a gradual shift. COVID-19 forced a rapid acceleration of remote learning.
Content creators with expertise in web copy optimization, UX design, consumer communication, and other components of user experience continue to be in demand because new users are eager to understand the tools that can power their kids’ education.
Then there are all the people needed to actually create or expand curriculum and coursework. This is possibly the biggest area of opportunity, not just for career writers, but for former tutors and teachers. Beyond that, content marketing roles also require specialists (i.e., people who have traditionally done in-person, small-group, or 1-on-1 education) for:
- Test prep
- Special needs (e.g., speech therapy)
- Tutoring
- After-school enrichment programs
People with experience in the above can work with tech companies to bring these programs to the virtual world.
Education is a volatile and high-stakes space, and while some people think the switch to online learning can’t last, others think that it must — not only for safety reasons, but to even out the financial playing field for higher learning and to allow students greater access to education.
The Takeaway
Despite the financial destruction the pandemic caused, it also breathed life into several industries. This means opportunities abound for creators and content marketers. Organizations need to rank higher in search engines and make their value add clear to potential clients, and a data-driven content strategy can check both boxes.
Content marketing teams shouldering a stack of responsibilities may not have the bandwidth to build and execute comprehensive strategies. This is where ClearVoice’s solutions make a difference. Our team of industry experts can build strategies and deliver content that supports your marketing goals. Connect with a content specialist now to start powering your growth.
