Lena Katz

Lena Katz’s credits as a development producer, casting producer and locations manager include cable TV (WEtv, Revolt, HGTV), and digital-first productions (WhaleRock, mikeroweWORKS, Tastemade). She worked directly for major brands including Suzuki, Hormel and Brown-Forman. Learn more about her company at Variable Content.

Posts By Lena Katz

What Is Niche Marketing?

What Are Marketing KPIs?

What Are Marketing Goals?

What Is a Microsite?

8 Tips for Staying Sane, Current and Consistent With Your Content

5 Virtual Team-Building Events That Teamlancers Can Get Paid to Produce

4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

10 Ways Teamlancing Has Changed Branded Video

How to Obtain (or Write) Powerful Testimonials

PR Pitch Best Practices: How to Write, Target, and Clean up Your List

How PR Is Pivoting for a Remote World — Supported by the Teamlance Model

7 Virtual Event Content Ideas (and How Teamlancing Can Help)

Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field

Beyond the Existing Customer: Important Potential Audiences for Your Content

How to Record the Best Remote Video Testimonials: New Tech & Tips

7 Interactive Content Marketing Formats to Inspire Engagement

7 Smart Questions to Ask When You’re Offered a Rush Job

The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions

9 Reasons You Might Need a Content Creator for Your Next Brand Initiative

6 Times Case Studies Can Help You Win New Business

6 Questions to Help Create Better Buyer Personas

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

5 Green Flags That Indicate a Client Relationship Will Be Great

The Top 5 Video Storytelling Formats That Drive Engagement

A Comprehensive Checklist for Planning a Great Content Shoot

10 Expert Tips for Getting Impactful Testimonials

What Are the Essential Items on Your Desk? An Informal Survey for Your Sunday

Sabotaging Your Inbound Marketing With These Nine Big Content Mistakes?

How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

Secret Treasures of the AP Stylebook: Important Updates You May Have Missed

The Niche Freelancer: Wealth Management and Institutional Finance

The Words and Wisdom Behind Your Video: Essential Docs for New Producers

8 Impressive Examples of Employee-Led Storytelling

8 Exceptional Examples of Customer-Led Storytelling

Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)

5 Classic Magazine Content Formats to Borrow for Your Blog

8 Important Things Your Team Wants to Tell You (But Won’t)

Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite

How Writer Rachel Weingarten Turned Her Passions Into a Booming Freelance Career

Business Jargon to Consider Retiring (Seriously Park the Nouning and Verbing)

Examining the Socially Responsible Social Campaign

9 Tips for Getting Exceptional Content at Your Next Live Event

Best Practices When Requesting Ideas and Pitches From Creatives

Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)

Get Uncomfortable, Get Results: Energize Your Content Career With a Shift in POV

Should You Be a Content Marketing Writer?

How ClearVoice Helped Me… Find and Win New Opportunities As a Fledgling Freelancer

Use ClearVoice’s Account-Based Casting Call Tool to Scale Business Content, Fast

Going Full-Freelance: From Remote Year to ClearVoice, With Contributor Lindsay Tigar

Social Media Networking: 10 Unprofessional Behaviors to Avoid

12 Tips to Help You Ideate Content, From Content Strategists and Creators

Best Practices for Video Conferencing: Tech, Logistics and Prep Tips for Any Situation

How to Format a Writer’s Assignment to Get Better Content Back

Seamless Video Sessions: Expert Tips for Hosting Interviews and Pitches

10 Client-Centric Terms to Win Business (and Others to Leave Behind)

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

Use the Eisenhower Matrix to Joyfully Unclutter Your To-Do List

How to Write Great Boilerplate: 5 Do’s, 5 Don’ts, 5 Examples From Different Industries

Peer Advice for Freelancers: 9 Lessons on Setting Client Expectations

More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)

The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More

How to Write Great Bios for Others: 5 Do’s, 5 Don’ts, 5 Good Examples

Niche Expert: Allison Levine’s Journey From Wine Consumer to Marketer to Blogger to… GM of Effervescence

5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

The Eight Essential Business Friends a Permalancer Needs

Apply the Lazy User Model to Your Pitching Strategy for More Wins

Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator

Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO

Do Freelance and Remote Workers Make Better Decisions? Research From MIT and Neuroscientists Points to ‘Yes’

The Niche Expert: How a Teacher Can Become a Content Creator in Education

Niche Influencer Categories You Never Knew Existed (and That Are on the Rise)

Invasion of the Word Snatchers: Emoji, GIFs and ‘Moar’… Does It Bother You? [Survey Results]

From ‘Chopped’ to ‘Master Chef’: Making Food TV With Crystal Bahmaie

Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients

The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality

7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com

Find Your Office Away From Home: Five Coworking Communities for Freelancers and Small Businesses

Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing

Niche Content Creator: How Rachel Arnone Sells Numbers by the Letter

Content Ideas for 4 Industries Where Creative Content Is More Challenging

For the Love of Your Freelancing Peers: 5 Cloying Clichés to Avoid in Career Advice

Australian Writer Lindy Alexander on Being a Self-Employed Creative in Oz

Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin

The Niche Freelancer: Designing Ebook Covers (and Lightning Strikes) for Self-Publishers

The Niche Content Creator: Writing for IT and Services

Content Partner Strategy: Where to Find Your Perfect Content Partners (Part 5 of 5)

Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)

The Life of Independent Creatives: Strangers Say the Darndest Things to Freelancers

Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)

Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)

Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)

Invisible, Yet Influential: Six Lucrative Ghostwriting Genres

Niche Expert: Social Media Content Creator Nikki Goethals Is the Voice of 60 Brands

Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan

Podcasting to Win: With Wondery Founder Hernan Lopez

Returnships and the Changing Attitudes Toward Career “Gaps”

Best Wondery Podcasts: Five Series to Tune Into, From the Next Big Podcast Network

But What Does So-and-So Do? An Intro to Your Many Project Managers as a Freelancer

You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective

Health + Wellness: Comparing Three Successful Content Creators in a Thriving Category

Spinning Your Content for a Seasonal Ritual: Springy, Clean and Spendy

Brands Marketing at the Championship Level for March Madness

Fit to Freelance: A Fitness Editor Reflects on Her First Year of Self-Employment

For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing

Building the Story: Nora DePalma Is the Voice of Construction Trades and Manufacturing

Why Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)

Gifting for Gratitude: Generous Gestures Never Go out of Style With Clients

How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns

The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing

Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade

The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing

On the Evolution of a Three-Decade Career: Automotive Writer to Tech Conference Producer

The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche

Are You Accidentally Obnoxious? Phrases to Avoid With Freelancers (and What They Think)

How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?

The Niche Freelancer: Diving Into Biotech and Medical Marcom

Get Out of the Weeds: Tricks to Free Your Mind From Creative Burnout

The Niche Freelancer: Shifting From Cosmo Editor to Personal Finance Writer

Freelancer Etiquette for Working During a Personal Emergency (You Don’t Need to Be a Superhero)

The Niche Freelancer: What It Takes to Be a Tech Writer

Personal Productivity Tricks for Self-Supervising Creative Producers

Motion Graphics: Creating Art to Tell Complex Tech Stories

Laughing All the Way to the Sale: Should Your Brand Be Funny?

The Talent Cloud of the Future: Thoughts From Leaders in Three Fields

Five Ways to Spot Fake Followers That Could Sink Your Influencer Campaign

Instagram’s New Sponsored Content Feature: What It Means for Marketers (Rejoice!)

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