What Is Niche Marketing?
When it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way.
What Are Marketing KPIs?
How do you know if your marketing campaign is reaching its goals? By the key performance indicators you choose based on your strategy and objectives. Learn more about KPIs.
What Is Brand Awareness?
Brand awareness: the biggest, most amorphous, hardest-to-measure metric there is. But marketers still need to think about it all the time. Learn more.
What Are Marketing Goals?
In order to keep a company coordinated, focused, and functional, you need to understand marketing goals and your part in achieving them.
What Is a Microsite?
Why launch a microsite? Because you have a new product, service or brand that you consider big enough and special enough to merit an online home of its own.
What Is a Hero Image (or Hero Spot)?
Stop people in their searches and scrolls, trigger emotions and introduce your brand story with the hero image, i.e. the oversized graphic at the front and center on your homepage. Learn more.
What Is B2B (Business-to-Business)?
B2B commerce can be for goods or services, and on just about any scale. Learn more about this widely used term and see examples.
What Is Direct-to Consumer (D2C)?
D2C has come a long way since the days of mailers and late-night infomercials. Social, influencer, and email marketing are now at the top of most companies’ favorite ways to reach consumers.
What Is B2C (Business-to-Consumer)?
Learn what business-to-consumer entails, from top marketing techniques to the evolution of consumer goods marketing.
8 Tips for Staying Sane, Current and Consistent With Your Content
All the best practices for content flow aren’t really working anymore. Learn how you can stay as consistent as possible with your content marketing.