22. Chatbot surveys on Wi-Fi sign-in pages may be the newest marketing tactic.

As location-based marketing continues to be a major opportunity for small, medium-sized and large businesses, new tactics will continue to arise. One of the newest opportunities was introduced to U.S. businesses in May when the Japanese artificial intelligence company Bespoke announced the introduction of ChatConnect in the United States.

ChatConnect allows organizations that offer Wi-Fi to its patrons to also ask the same patrons survey questions as part of the sign-in process. So, in theory, if your organization wants to get quick feedback about their experience from customers or potential customers who are on-site, ChatConnect — or other similar tools — can facilitate this. (5/7/19)

NFL marketing strategy