16. Chatbot surveys on Wi-Fi sign-in pages may be the newest marketing tactic.

As location-based marketing continues to be a major opportunity for small, medium-sized, and large businesses, new tactics will continue to arise. One of the newest opportunities was introduced to U.S. businesses in May when Japanese artificial intelligence company Bespoke announce the introduction of ChatConnect in the United States.

ChatConnect allows organizations who offer Wi-Fi to its patrons to also ask the same patrons survey questions as part of the sign-in process. So, in theory, if your organization wants to get quick feedback about their experience from customers or potential customers who are on-site, ChatConnect — or other similar tools — can facilitate this. (5/7/19)

Deleting facebook search history marketing

17. Facebook’s impending “Clear History” tool to cause social marketers to rethink targeting.

Ever since the Cambridge Analytica fiasco of 2018, Facebook has been touting improvements —including a more private, personal experience for users. One huge development that will cause marketers to seriously consider their advertising and targeting tactics is the “Clear History” tool —which Facebook warned marketers is coming very soon.

Once the tool is rolled out, users who choose to disconnect their off-Facebook activity from their user profiles will no longer be able to have their off-Facebook data made available for ad targeting. In a blog post, Facebook told advertisers that “businesses should keep [not being able to utilize off-Facebook data] in mind when developing strategies for these kinds of campaigns in the second half of the year and beyond.” (5/14/19)

Taco bell marketing tactics instagram

18. Taco Bell pushes trend of sponsoring Instagram Stories into new territory.

Though you are likely actively considering the most effective content to publish to your organization’s own Instagram Story, you may want to take a cue from Taco Bell and House of Highlights and also consider other ways to effectively utilize Instagram Stories through partnerships.

As of a few weeks ago — and continuing for several weeks into the summer — Taco Bell will be sponsoring House of Highlights Instagram Stories on Thursday nights. These stories will continue to feature content the House of Highlights audience already engages with, as well as additional Taco Bell-branded contests and other interactive elements. Although other large brands — like Nike, Yahoo, and Pizza Hut — have sponsored individual stories for House of Highlights, Taco Bell is the first to agree to do it on a consistent basis. (4/25/19)