Amy Sorter

Amy Sorter is an award-winning journalist, copywriter, and principal of The WordSorters. Her work has been published in regional and national business and consumer publications. Amy’s focus is on creating customized, highly engageable content in a variety of formats for non-profit organizations, small businesses, and Fortune 500 companies.

Posts By Amy Sorter

When You Should and Shouldn’t Use AI for Content

Content Strategy Services: Are They Worth the Cost?

Checklist: Content Marketing Strategy Essentials for 2024

4 Tactics to Increase Your Domain Authority

Link Building vs. Guest Blogging: A Comprehensive Off-Page SEO Guide

Content Marketing: Investing in Consistent Content Creation

Blog Post Frequency: Best Day and Time to Post a Blog

Pete Davidson’s Authenticity Helped Him Compete With Big Brands

Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

How to Communicate Mistakes to Clients, From Missed Deadlines to Copy Errors

Dissecting Lead Generation: What It Is, Origins, and How to Make It Work

A Search Ranking Foundation: The Pillar Content Strategy

Disentangling Definitions: Understanding White Papers, Case Studies, and Ebooks

2 Types of Visual Content and How They Can Enhance Your Marketing Efforts

The Definitive Guide to Blog Post Formats — When, How, and Where to Use Them

Google Search Results Explained: Related Searches

Google Search Results Explained: News Results

Google Search Results Explained: Local Packs

Google Search Results Explained: Carousels

Google Search Results Explained: The Knowledge Panel

Google Search Results Explained: The Knowledge Card

6 Steps to Successfully Completing Your First Content Gig

Than or Then: A Quick Grammar Refresher for Business Owners

Consumer Spending by Generation: Who Spends the Most and What Are They Buying?

Effect vs. Affect: A Fast Grammar Refresher for Business Owners

How Not to Be Sued Over Images: Understanding Copyrights

What Is Multivariate Testing?

Its vs. It’s: When to Use Contractions and When to Be Possessive

Source Interviewing: 3 Tips for Getting the Best Results

What Is Proactive Marketing? Anticipating the Future and Unearthing the Present

What Are Marketing Attribution Models?

What Is Dynamic Content?

What Are Display Ads?

What Is Funnel Velocity?

What Is Alt Text?

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