Podcasts that Energize Content Marketing
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9 Podcasts and Web Series to Energize Your Content Marketing

Content marketing podcasts and web series are readily available, but free time isn’t. You definitely don’t have time to watch or listen to everything out there, but if you aren’t listening to any of them, you’re missing out on some excellent learning opportunities.

But how do you decide which are worthy of your time? Obviously, any judgment will be subjective, but it’s likely the podcasts that will work best for you are those that are digestible in one sitting, entertaining, relevant and actionable.

We’ve narrowed the multitude of marketing podcasts and web series down to these nine. Each serves its listeners in a slightly different way, so feel a few out before you settle on the one you truly love. Take a look (and a listen) at the following:

Check out this great roundup of the best marketing podcasts for your team's multitasking soundtrack. #contentmarketing #marketing #podcasts Click To Tweet

 

Top marketing podcasts

Social Pros Podcast — Jay Baer & Adam Brown

What’s in it for you? The ‘Social Pros’ podcast touts itself as being “one of the most popular marketing podcasts in the world.” In addition to being hosted by Jay Baer and Adam Brown — two of the most-trusted content marketing experts around — the podcast also frequently includes guests who are among some of the top content marketers in the business.

The podcast features stories and real-life experiences from content marketers who work for large, midsize, and small brands, allowing you to learn from their success (and mistakes).

Try out these episodes first:

• Gary Vaynerchuk and the Currency of Attention

• Why Social Media Customer Service Is the New Marketing

 

Online Marketing Made Easy Podcast — Amy Porterfield

What’s in it for you? One of the best things about Amy Porterfield’s podcast is that her episodes walk listeners through marketing tactics with specifics about how to accomplish them. Whereas some of the other podcasts on this list deal more with generalities and lessons learned from 10,000 feet, Porterfield and her guests provide details and tips about how to replicate the things they are discussing in your own marketing efforts.

Even the podcast episodes themselves are titled in actionable ways. A couple of examples include “How to Create a 5-Day Social Media Video Series for Rapid List Growth,” and “How to Organize & Analyze Your Facebook Ads.”

Try out these episodes first:

• Get Your Content House in Order

• Facebook Ad Targeting 101

 

Duct Tape Marketing Podcast — John Jantsch

What’s in it for you? The ‘Duct Tape Marketing Podcast’ has great content marketing advice from multiple guests, but if you’re looking for a podcast that also helps you also become a more well-rounded person, add this one to your playlist. The podcast is especially helpful when you feel like you’re in a rut or need to be reminded why you became a marketer in the first place.

With episode titles like “The Importance of Choosing Yourself” and “Building a Good Life,” podcast host John Jantsch is just as likely to raise your self-esteem as he is to improve your ROI. However, that’s not to say that you won’t also get some great marketing advice from him.

Try out these episodes first:

• How to Create Influence with Your Writing

• Why Do Buyers Trust Content So Much?

 

The Mad Marketing Podcast — Marcus Sheridan

What’s in it for you? Anybody who has listened to Marcus Sheridan speak at a conference or seminar will understand why he hosts the Mad Marketing Podcast. He’s not angry — but he is passionate and a little frenetic. Fortunately, he also is able to tone it down a bit for his podcasts.

Sheridan is what you might call an accidental marketing genius. He originally set out to sell more pools on his website RiverPoolsandSpas.com, but along the way to creating a tremendously successful business, he discovered and unlocked the keys to content marketing success. This podcast is one of the ways he evangelizes the lessons he learned as he built up his business through content marketing.

Try out these episodes first:

• Personal Reflections on Digital Trends, Frustrated Marketers, and More

• Why ‘Marketing Speak’ May Be Killing Your Business

 

Marketing Smarts Podcast — Kerry O’Shea Gorgone

What’s in it for you? If you are looking for a podcast that covers a wide variety of topics — while still providing in-depth analyses of all the topics it covers— the ‘Marketing Smarts Podcast’ will provide the information you need. The podcast’s host, Kerry O’Shea Gorgone, has a background in media law, social media marketing, and public relations—allowing her to speak authoritatively on a number of topics.

Even with this expertise, Gorgone doesn’t try to do it all herself. In fact, her guests specialize in a variety of topics, including brand management, marketing strategy, segmentation, writing, and email marketing.

Try out these episodes first:

• Whose Content Is It Anyway? Better Marketing Through Improv

• What Is Growth Hacking, Really?

Helpful marketing web series

Marketo On-Demand Webinars — Various Hosts

What’s in it for you? Whereas some marketing web series tend to gloss over marketing issues, numbers, and guidelines, nobody could accuse Marketo On-Demand Webinars of doing the same. These webinars are recorded, uploaded, and readily available for marketers. Instead of spouting a lot of opinion, this web series is chock full of data, statistics, and facts meant to help marketers make solid marketing decisions.

Try out these episodes first:

• The Rise of the AI-Empowered Marketer

• Is Bad Data Killing Your Customer Engagement Strategy

 

Social Media Marketing Talk Show — Erik Fisher and Kim Reynolds

What’s in it for you? Social Media Examiner and Social Media Marketing World are two of the biggest entities in the world of digital marketing, so it is no surprise that the ‘Social Media Marketing Talk Show’ is as popular, insightful, and educational as it is. The talk show features Erik Fisher and Kim Reynolds, but the two often bring in guests to discuss industry trends and insights.

Perhaps one of the most advantageous aspects about this show for you is that it thoroughly discusses some of the topics that are only briefly touched by other shows. For example, topics like Facebook’s branded content policy update and Instagram’s API update that allows for scheduling are among the topics discussed.

Try out these episodes first:

• Facebook Rolls Out New Live Video Tools

• Preparing for GDPR

 

5 Minute Marketing — Sujan Patel

What’s in it for you? If you are looking for quick bursts of marketing inspiration, ‘5 Minute Marketing’ can help provide it — just don’t get too caught up on the name. Though many of the early shows came in under 5 minutes, most of the more recent shows are a little closer to the 10-minute range.

Host Sujan Patel focuses most of his instruction during these videos on practical advice that provides tips and tactics to help you accomplish your marketing goals.

Try out these episodes first:

• Questions You’re Not Asking Me . . . But Should. Q&A with Myself

• How to Build Links and Relationships by Stalking Your Competitors

 

500 Social Media Marketing Tips — Andrew McCarthy

What’s in it for you? This YouTube channel is based off of Andrew McCarthy’s best-selling book, ‘500 Social Media Marketing Tips’, so with the web show, you are bound to get 500 tips, and many more. Although you will find some nuggets from the book as you watch the show, McCarthy clearly realizes that the world of content marketing is constantly moving. His shows deal with new issues such as Instagram Stories calls to action, and Facebook split ad testing.  

Try out these episodes first:

• Six Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

• How to Instantly Turn Blog Posts and Videos into Engaging Videos for Social Media

Chad Buleen

About Chad

Chad Buleen is an award-winning journalist, the manager of social messaging for a large international nonprofit, a digital media enthusiast and father of four. Follow him on Twitter .

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