Ah, 2023, you went by so fast. Or, for some of us, you took forever.
In either case, this year was one of the most exciting years in content marketing. Sure, the year had some highs and some lows, but as long as we learned, we’re better content marketers for it.
Of course, whether or not we learn is up to us. If you kept up with all the brilliant blog posts we published this year, we’d venture to say you learned a lot. If you didn’t have a chance to read them all (It’s OK; We’re not offended.), let us introduce you to ten of our top blogs of 2023.
ClearVoice’s 10 Top Blogs of 2023
What you’ll learn: Alright, so this is technically an eBook, not a blog post. But it’s one of the most comprehensive guides on how to use AI in content marketing. Whether you’re just starting to implement AI or working on your overall AI-generated content strategy, this is a fantastic place to start.
Why you should care: 2023 is the year AI overwhelmed the content marketing landscape. Everyone is scrambling to determine the best way to use it in their content creation and strategy. Learning how to harness it properly will lead you to maximize your potential and alter the course of your brand’s growth and success.
What you’ll learn: Although marketing culture has existed for a long time, content marketing culture is relatively new, and some businesses are still playing catch-up. This article provides a step-by-step guide to cultivating and maintaining a sustainable content marketing culture throughout your organization.
Why you should care: Content marketing isn’t an isolated function of the marketing department. If you want to harness its full potential, the psychology behind it should permeate into the rest of your departments. This guide shows how doing so can drive lead generation and foster long-term brand loyalty.
What you’ll learn: Every year, someone says SEO is dead. But it’s like Michael Myers: it keeps coming back. This guide dives into the current state of SEO, discussing the role AI is already playing, the effect of “zero-click searches,” and the future of Google’s E-E-A-T algorithm.
Why you should care: You can write the best blog posts in the world. If no one can see them, it doesn’t matter. And with the constantly evolving SEO landscape, trying to keep up can feel frustrating. Our guide saves you the trouble.
What you’ll learn: Yep, that’s right — another AI piece. It shouldn’t be a surprise that our top blogs of 2023 list includes more than one article on AI. If the eBook above seems too daunting, this short-form blog post will teach you the essentials of generative AI use in your content creation.
Why you should care: 65.8% of people think AI content is equal to or better than human writing. And that’s just not the case. Right now, in content marketing, the easiest trap you can fall into is the overuse of AI in your creation and strategy. This guide will give you a strong primer on best incorporating it into your business.
What you’ll learn: Would you believe that one of our top blog posts was about creating top blog posts? The vast majority of blog posts struggle to convert. Our article walks you through the main reasons why and how you can tailor your blogs to increase conversion rates.
Why you should care: Getting page views isn’t the same as generating revenue. And understanding the problems that are preventing that revenue growth is the key to increasing your success. This guide identifies the most common pitfalls and provides the most effective solutions.
What you’ll learn: Social media marketing can be a powerful cornerstone of your content strategy. However, social media trends shift rapidly to match their user bases. This stat guide covers everything from video statistics to influencer trends to social media advertising.
Why you should care: The internet is at the peak of its power, and most industries are oversaturating the digital marketplace. Your brand needs to be accurate with its content creation and distribution to stand out. That means knowing where your customers are and what they’re looking for. This article gives you everything you need to ensure your brand stays at the forefront of social media.
What you’ll learn: This article dives into the power of emotional storytelling in your content marketing. It covers crafting engaging narratives, leveraging emotional triggers, and creating compelling CTAs.
Why you should care: Data is critical to your content’s effectiveness. But you can’t forget about the most important element: human connection. Knowing what makes your audience tick and crafting narratives that resonate with them can be the difference in your brand’s success.
What you’ll learn: Content marketing is not static. This article covers all the trends that have emerged at the forefront of the industry this year. Then, it talks about adapting your strategy to keep your business ahead of the curve.
Why you should care: One of the best ways to adapt to emerging trends and developments is to anticipate them. It lays a foundation of flexibility in your strategy. And since staying ahead in content marketing is a process that never ends, it helps to have a guide to support that process.
What you’ll learn: Every piece of content you create is an opportunity to showcase your brand and drive new growth. This longer blog post dives deep into the essential components of the most effective content strategies, analyzes case studies of successful brands, and discusses the best ways to measure your success.
Why you should care: It’s hard to beat the combination of exceptional content creation with expert strategy. Instead of wasting time trying new ways to stand out, focusing on utilizing the content marketing fundamentals to the best of their abilities can be better. This article’s for you if you think quality beats quantity.
What you’ll learn: Rounding out our top blog of 2023 list, it’s storytelling again! This time, specifically about B2B content marketing. This article covers the top storytelling techniques B2B marketers can leverage, why storytelling is so impactful on an audience, and real-world case studies that emphasize the power of that impact.
Why you should care: Storytelling permeates every aspect of the marketing industry. People and businesses want narratives they can connect with. Crafting top-tier narratives is essential to your B2B content’s success. You can’t afford to ignore it.
How’s Your Blog Strategy?
To create top-performing blogs, you need a top-performing strategy. And whether you’re looking for a few short-form blog posts or a larger blog content creation production, ClearVoice has got you covered. Talk to a content specialist today to see how we can boost your blog performance and conversions.