In this edition of CV MIC (Marketers in Conversation), we chat with Stephanie Yoder, Director of Content at Rebrandly. From travel blogging across the globe to leading content strategy in-house, Stephanie’s journey has been anything but conventional, and that’s exactly what makes her perspective so valuable.
From Travel Writer to B2B Strategist
Before content calendars and SEO audits, Stephanie was writing about travel… literally. As a full-time travel blogger and digital nomad, she built a career crafting stories from the road. Over time, her writing evolved from blog posts and destination guides to branded content, agency work, and ultimately her current in-house role as a content leader at Rebrandly.
It’s a reminder that good marketers come from everywhere, and that storytelling skills, when sharpened across real-world experiences, translate across industries.
What B2B Can Learn from B2C (and Travel Blogging)
Stephanie’s pivot from B2C to B2B content may have required some acronym decoding (we’ve all Googled “SaaS” before an interview), but the fundamentals stayed the same: understand your audience, be helpful, and never be boring.
One insight she shares is that too often, B2B content forgets it’s still written for people. Her advice? Don’t be afraid to ditch the jargon and infuse your content with a little weirdness and humanity, because robots don’t build trust, people do.
On AI, SEO, and Keeping Your Brain Sharp
Like many marketers today, Stephanie is leaning into AI tools like Claude to streamline parts of her workflow, but she’s cautious about overreliance. As she puts it, the real value marketers bring isn’t in speed or formatting — it’s in thinking.
She’s also skeptical of silver-bullet strategies, particularly those that promise overnight SEO success. Whether it’s a new AI tool or yet another Google algorithm update, her take is clear: sound strategy, quality content, and critical thinking still win.
Refreshing the Old, Experimenting with the New
At Rebrandly, Stephanie is leading both a content refresh initiative and a foray into short-form video. She’s revitalizing a decade’s worth of blog content (yes, there are gifs), cleaning up outdated posts, and improving overall SEO value. At the same time, she’s launching a series of simple talking-head product videos to highlight Rebrandly’s functionality, sans the enterprise fluff.
It’s a balanced content strategy: polish what’s working, experiment with what’s next, and stay close to the brand’s voice along the way.
Building Community as a Solo Content Leader
One of the more relatable challenges Stephanie talks about? Going from agency life (where you’re surrounded by other content nerds) to being the only content hire in-house. That isolation led her to create a Slack group specifically for content marketing leaders, a space to share ideas, ask questions, and talk shop.
Turns out, a lot of us were craving that kind of connection. The post announcing the group went viral on LinkedIn, and the community continues to grow with hand-picked members who face similar challenges.
A Career Rooted in Curiosity
Outside of work, Stephanie still channels her creativity into cooking (ask her about the annual Chinese New Year feast) and traveling with her family. She’s a self-proclaimed fiction lover, a cross-stitcher, and yes, she’s still a writer at heart, with a passion for balancing the strategic with the creative.
Stephanie’s story is one of adaptability, curiosity, and carving your own path — all traits that content leaders are being called to lean on more than ever. If you enjoyed this conversation, there’s more where that came from. CV MIC is our space to highlight marketers doing the work; strategists, writers, leaders, and all the perspectives in between.
Stay tuned for more interviews. And if you’re thinking about how to build or scale your content efforts, connect with a ClearVoice content specialist.
