Weekly content marketing news for freelancers If you have ever wondered how much you should pay freelancers, this week’s Content Radar is for you. Likewise, if you are a freelancer and have ever wondered about how much you should be getting paid, this week’s Content Radar is also for you. Read on to take a closer look at what is likely one of the most telling freelancer surveys you have ever seen.

Content Radar

Survey provides insights on how much freelancers should be paid

Ask any good freelancer, and he or she will tell you that understanding how much to bill for an assignment is an eternal struggle. Bill too much? You risk alienating a potential client and losing an opportunity. Bill too little and you end up working too hard for a lot of work.

Of course, freelancing is a two-way partnership. Clients have the same concerns, but just look at them differently. No client wants to overpay for freelance work, but they are often happy to pay a fair rate for quality work from an experienced freelancer.

Rather than continue with the eternal freelance wages guessing game, ClearVoice decided to do something about the problem and issued an invitation to more than 500 freelancers in an effort to gather one of the most educational freelance surveys available. Here are a few of the highlights of what we found:

It’s a (wo)man’s world

Insights on How Much Freelancers Should Be Paid

Nearly half of all female respondents (48 percent) said that they are either professional or expert freelancers, meaning they had seven or more years of freelance writing experience. The opposite is true for men. In fact, nearly 3 in 5 of male respondents (59.4 percent) said that they consider themselves to beginner or intermediate freelancers, meaning they have between 0 and 7 years of experience.

You get what you pay for

More than 30 percent of beginning freelancers charge between $0.01 and $.10 per word. To put that into different terms, for a 500-word assignment, roughly a third of beginning freelancers charge between $5 and $50. Conversely, more than half of expert freelancers said they charge $1 or more per word. You can do the math, but for the 500-word assignment we just mentioned, clients are paying a significant amount more.

You get what you pay for (part II)

Though many freelancers charge by the word, others bill hourly instead. Despite this different method of billing, the finding that clients pay more for more experienced writers holds true. About 1 in 4 (25.7 percent) of beginners bill between $1 and $20 per hour. Roughly 2 in 5 (40.8 percent) of expert-level freelancers say they bill more than $100 per hour.

Top projects

Insights on How Much Freelancers Should Be Paid

The survey asked writers which types of channels for which they write. The results show that freelancers are writing for more channels than one might expect. More than 90 percent of respondents said they write blogs or other articles — no surprise there. However, other popular forms of content include emails/newsletters (52 percent), social media content (46 percent), and print materials (26 percent).

One interesting item to note is that for most content types, the percentage of beginner, intermediate, professional, and expert freelancers who work on these assignments is somewhat similar. However, there appears to be a large difference in the experience level of writers who work on social media content. Whereas between around 40-50 percent of beginner, intermediate and professional freelancers write social media content, more than 80 percent of expert-level freelancers work on social media content.

See the infographic: 2018 Freelancer Pay Rate Study: Experience, Pay and Gender


Content Radar

You’re exhausted by the news — and so is just about everybody else. According to a newly released survey, nearly 70 percent of Americans are plain tired of the news. The takeaway for content marketers and creators: Consider if your content is adding to the fatigue or providing a delightful respite.

Content Radar

One-hour videos may soon be coming to Instagram. Several video publishers and creators report being approached by Instagram to gauge their interest in developing longer-form, vertical videos.

Content Radar

Study by Parse.ly shows Google and Facebook have company as top referrers for publishers. According to an analysis of more than one million articles, referral rates for Flipboard and Pinterest are growing.

Content Radar

Instagram now allows users to repost stories they are mentioned in. Not only can users instantly repost the stories they are mentioned in, but they may also add the story they are mentioned in to their own existing story.


Catch up on previous weeks: