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Content Marketing Glossary

Navigate the complex world of content marketing with ease using our comprehensive glossary. Our A-to-Z guide demystifies industry jargon and ensures you’re always in the know for your content management.

A/B Testing

If you don t test various marketing elements how will you truly know what resonates the most with your target...
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Account-Based Marketing

How does an account based marketing content strategy best use both sales and marketing teams Get strategies for this winning...
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Anchor Text

Here s what you need to know about anchor text including the definition and why it s essential for search...
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Animated Video

Back to basics Let s break down the fundamentals of the animated video content type...
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Article

Back to basics Let s break down the fundamentals of the article content type...
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B2B (Business-to-Business)

B2B commerce can be for goods or services and on just about any scale Learn more about this widely used...
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B2C (Business-to-Consumer)

Learn what business to consumer entails from top marketing techniques to the evolution of consumer goods marketing...
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Backlink

Google uses backlinks as a ranking factor because they act like votes for your site Learn more about backlinks and...
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Benchmarking

With true benchmarking you aren t just comparing metrics to establish a standard you re comparing the processes behind the...
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Bottom-of-Funnel Marketing (BOFU)

Success for your organization is within reach you just might need to spend a little more time thinking about the...
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Bounce Rate

A bounce rate named after the slang term for an exit is an important metric to understand and follow...
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Brand Awareness

Brand awareness the biggest most amorphous hardest to measure metric there is But marketers still need to think about it...
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Content Refresh

What is a Content Refresh In short a content refresh is exactly what it sounds like It is the stage...

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Content Strategy

A content strategy is the holistic plan you use and consult when including content creation as part of your overall...
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Content Syndication

Expand your brand s reach and win new audiences by amplifying your content through syndication Learn best practices SEO benefits...
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Conversion Rate

Overall you need to decide how you define a good conversion rate based on your industry website and bottom line...
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Cost Per Impression

Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify...
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Customer Acquisition Cost

Knowing your customer acquisition cost helps in calculating the ROI of your marketing efforts Learn more about this valuable figure...
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Customer Lifetime Value

Retaining ALL customers simply isn t feasible nor is it desirable So which customer should be better targeted when it...
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Customer Story

Back to basics Let s break down the fundamentals of the customer story content type...
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D2C (Direct-to-consumer)

D2C has come a long way since the days of mailers and late night infomercials Social influencer and email marketing...
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Demand Generation

Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in...
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