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Content Marketing Glossary

Navigate the complex world of content marketing with ease using our comprehensive glossary. Our A-to-Z guide demystifies industry jargon and ensures you’re always in the know for your content management.

A/B Testing

If you don t test various marketing elements how will you truly know what resonates the most with your target...
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Account-Based Marketing

How does an account based marketing content strategy best use both sales and marketing teams Get strategies for this winning...
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Anchor Text

Here s what you need to know about anchor text including the definition and why it s essential for search...
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Animated Video

Back to basics Let s break down the fundamentals of the animated video content type...
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Article

Back to basics Let s break down the fundamentals of the article content type...
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B2B (Business-to-Business)

B2B commerce can be for goods or services and on just about any scale Learn more about this widely used...
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B2C (Business-to-Consumer)

Learn what business to consumer entails from top marketing techniques to the evolution of consumer goods marketing...
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Backlink

Google uses backlinks as a ranking factor because they act like votes for your site Learn more about backlinks and...
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Benchmarking

With true benchmarking you aren t just comparing metrics to establish a standard you re comparing the processes behind the...
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Bottom-of-Funnel Marketing (BOFU)

Success for your organization is within reach you just might need to spend a little more time thinking about the...
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Bounce Rate

A bounce rate named after the slang term for an exit is an important metric to understand and follow...
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Brand Awareness

Brand awareness the biggest most amorphous hardest to measure metric there is But marketers still need to think about it...
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Content Brief

A content brief is a guide you create for your freelance team to ensure that your outsourced content is on...
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Content Calendar

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content...
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Content Campaign

How do you use content campaigns as a vehicle for connected customer experiences Rise to your customer s expectations by...
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Content Distribution

Content distribution is the strategy you apply to publishing sharing and promoting your content across multiple platforms and channels to...
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Content Gap Analysis

Are your content and SEO strategies missing the mark Learn what a content gap analysis is and how it can...
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Content Marketing

When you consistently create and share educational and meaningful content over time you will attract engage and convert your intended...
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Content Matrix

What is a content matrix and why does your business need one Learn how to use this smart visual tool...
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Content Operations

Your content operations consist of the collection of processes you use to create content and encompass all the people systems...
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Content Outsourcing

Content outsourcing is the delegation of certain or all tasks about your content marketing strategy to outside resources like a...
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Content Personalization

What is Content Personalization Content personalization is developing and delivering targeted content to specific groups within your wider audience typically...

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