From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. Among the many available, a number are also specifically designed with white label functionality for agencies. Agencies of all sizes can leverage these white label marketing tools to become more professional, responsive, and to provide more value to their clients, while also keeping costs low and affordable.
A quick review of white-label marketing
As we described in a related article on white labeling, white label marketing is also known as white label digital marketing or reseller digital marketing. White label marketing was born to help meet the growing marketing needs of businesses today that are interested in digital marketing services but are looking for another company to do it all.
How is a white label marketing solution different?
White label marketing tools are those initially created by a third party but are available for subscription and license for individual companies as well as white label digital marketing agencies. What makes white label solutions truly attractive is that they can also be customized for other brands.
For example, a well-rounded digital marketing strategy typically involves a web designer, a copywriter or content creation specialist and strategist, a search engine optimization (SEO) expert, a social media consultant, and an online marketing services professional.
However, recruiting, hiring, and onboarding these resources requires time and money, which many businesses don’t necessarily have, particularly small businesses and startups. As a result, many businesses, especially agencies offering a “full solution,” will partner with an affordable white label marketing partner to help them grow while also keeping costs low.
Some of the best white label marketing tools for agencies
1. Email sending platform: Sendy
Sendy is great for sending basic emails, newsletters, creating autoresponders, and setting up tracking and reporting. Sendy is hosted by Amazon’s Simple Email Service (SES). In addition to its affordability, Sendy provides users with access to all the great features that one would get from using another email service, such as MailChimp or InfusionSoft, but for a fraction of the cost.
For example, an ongoing Amazon email server subscription for 10,000 subscribers would be only $1 or $2 a month versus $200 for another email service, such as MailChimp. By leveraging this tool for your white label marketing service, you provide a cost-effective email marketing service with the same features that save your clients and also boosts your bottom line.
2. Open-source and practically free marketing automation: Mautic
Mautic is a complete marketing automation solution for white label marketing agencies. Mautic is software that can be installed on your own server and customized with logos, domain names, color schemes and more. With Mautic, users can manage social media marketing campaigns and audience engagement, store and manage contacts, send emails, set up web forms, and create and run reports. Mautic offers everything you need to set up your own marketing automation system.
Although Mautic is very powerful, the one caveat is that it isn’t as white label-friendly as some of the other tools we will explore. It can also take some time to set up and implement, but many white label marketers will tell you that it is well worth the effort.
Those shortcomings aside, Mautic offers some of the largest markup and profit potential. Cheaper marketing automation systems cost $500+ a month, and the more robust ones start at $20k per year. If your clients have shopped around for marketing automation, they will be aware of that large financial barrier to purchasing marketing automation. They also will be interested in your own solution that you’ve set up; you’ll save them money as well as add considerable revenue and profit to your bottom line.
3. SEO platform: SE Ranking
SE Ranking is specifically designed for white label marketing purposes. Whether you are an SEO expert agency or an independent webmaster, SE Ranking is an SEO platform designed for everyone. Users can set up their own domains or their clients’ domains simply by entering the domain registrar information, and without the need for hosting.
With SE Ranking, users can create accounts for colleagues or clients, access a number of customizable tools, such as performing website audits, monitor and track backlinks and position ranking, making it a white label SEO platform you can’t live without.
4. Marketing automation: HubSpot
In addition to being the leaders of inbound marketing, HubSpot is another well-known platform that offers a wide range of sales and marketing solutions, particularly marketing automation, for agency’s looking to offer a full marketing solution to their clients. While not a fully “white label” solution, as your client will have visibility into the fact that they’re using HubSpot’s software, the partner options from HubSpot allow you, as an agency, to provide direct services for your clients while reaping substantial referral fees from HubSpot.
Depending on your client’s needs, the HubSpot platform provides a CRM to support sales, a marketing dashboard that includes content creation (including blogging and social media posting and monitoring), building automated email workflows, and analytics. One of the prime advantages of using the HubSpot platform is the ability to have all the sales and marketing tools you need right in one platform. On the other hand, one of the disadvantages is that it can get expensive to purchase a subscription plan with all the tools and features you need. While there are some entry-level options with HubSpot, that may cost as little as $50/month, to get the power of HubSpot’s full suite your clients will need to be willing to pay $10k+ per year.
All in all, many businesses and agencies swear by HubSpot. If you can justify the cost, it just might become the tool your clients can’t live without.
5. Mobile app development: ShoutEm
ShoutEm also boasts dozens of features and integrations that are focused on making it easy to create new apps for your clients. White label marketers can now add mobile app development to their long list of solutions, providing even more value to clients and beating their competition.
6. Conversion rate optimization: Load Faster
Load Faster helps with site optimization. Paying attention to the speed of any website — including mobile sites — is crucial to enhance the user experience, satisfy customers, and boost conversion rates. Most client goals involve increasing conversion rates, and one of the easiest ways to do this is simply by testing the speed of a client’s website.
Load Faster will analyze a site’s speed simply by entering a web domain into the system. Not only will this tool tell you the site’s speed, but also identify problem areas and provide optimization tips on how to improve speed. The team at Load Faster is also available to fix the problems, if necessary.
7. PPC management: White Shark
For white label marketing agencies that also offer PPC advertising solutions, White Shark is specifically designed for agencies that specialize in white label PPC or even local SEO. Not only does White Shark provide users with access to insights from Google products, such as Google Analytics and Adwords, it also provides the necessary tools to build and manage full campaigns that drive results and boost marketing ROI, making both you and your clients happy.
8. Social media marketing management: Sendible
Sendible is similar to social media management tools like HootSuite and Buffer; however, it offers a sweet twist! It is white label-friendly, meaning you can brand the solution to look like your company has invested heavily in the tool. This solution has much of the same feature set of Hootsuite and Buffer, such as schedule posting, keyword monitoring and measurement. However, Sendible also has powerful collaboration, workflow and approval functionality to ensure your clients’ posts are up to snuff (and approved by them, if necessary).
With their solution, you can customize the website domain name and the user interface that your customers will see, or even change up the email notifications so that they’re coming from you. One powerful function of their white label system is that they will even create your own native social media publisher account so that your clients’ posts will be branded with your company name. This might sound intrusive, but Hootsuite and many other solutions do this, so it isn’t something that will raise alarms. Instead, that extra little branding may generate new clients.
9. Reputation management: Synup
When many businesses and marketing agencies alike think about white label marketing tools or services, they often think about the basics, such as content creation, social media, lead gen, and more. However, many often forget about reputation management. Reputation management is another key part that fits into the “white label” category that is becoming more important for businesses, particularly those that spend a lot of time engaging with leads and customers via social media.
Synup is a great tool that helps local businesses and marketing agencies control and manage their online presence, customer reviews, and generate positive reviews, which is crucial in today’s digital era.
Synup provides an easy-to-use dashboard that helps users control business presence in online searches, maps, voice, and social. Synup also provides in-depth insights into review analytics, profile analytics, and performance metrics for multiple locations. And perhaps the best part of Synup, is that you can white label everything, from the dashboards your client will log into, to the email notifications “you” will send to your clients, further adding to the impression that your agency is top in class.
So, now that you have a full understanding of what label marketing is, the best white label marketing practices, and a number of tools to leverage in your services, you are now armed with what you need to make your marketing agency the most cost-effective solution for your clients while benefiting your bottom line.