The rise of AI and machine learning over the last year has unfolded at stunning speed, catching much of the world’s businesses off guard. While these technologies have been gaining traction steadily over the last decade, their explosion into popular culture has been driven by large language models like ChatGPT, which have recently opened to the public.
Now, for the first time, many non-technical people are starting to explore the possibilities of this technology. This is probably not news if you’ve been working in the tech and SaaS industry. However, to people unfamiliar with this technology, it opens up a new avenue for knowledge, growth, and connection – both at home and work.
As a content marketer, you’re probably used to navigating technical subjects. However, creating content on topics like AI and machine learning for multiple audiences can be complex. Today, we’ll talk about how to craft content for both technical and non-technical audiences in AI and machine learning.
Understanding Technical and Non-technical Audiences in AI and Machine Learning
The only way to effectively craft AI and machine learning content for both technical and non-technical audiences is to fully understand each group’s distinct characteristics and needs.
Technical audiences are typically professionals with a deep, practical understanding of the subject matter. They’re likely familiar with the details of concepts like algorithms, models, and programming languages. When they search for content, they’re looking for in-depth analysis and detailed explanations of the latest technology news to further their expertise.
On the other hand, non-technical audiences are usually individuals who are new to AI and machine learning. They may have heard about it on the news or social media and are looking to deepen their understanding of basic concepts and potential practical applications without getting overwhelmed by jargon.
Recognizing the differences between these two audiences is key to creating content that is both educational and engaging. Striking the right balance between technical accuracy and accessibility is essential.
Crafting Content for Technical Audiences in AI and Machine Learning
Striking the right balance by offering technical knowledge in an accessible way is easier said than done.
Here are a few of our best tips for crafting content that appeals to technical audiences in AI and machine learning.
Know your technical audience
Writing great content is impossible if you don’t know your audience. Before you start writing your next AI and machine learning piece, take some time to get to know your technical audience. You can ask questions like:
- What field are they in?
- How do they typically consume content?
- What are they looking to get out of their content?
Understanding your audience’s background and interests is crucial because it helps you align your content with the latest industry-specific challenges, trends, and interests. For example, if your audience consists of data scientists, they may be more interested in advanced algorithms and model architectures, while software engineers might focus on implementation and deployment considerations.
Create engaging, in-depth content
No one, even the most technically savvy among us, likes to read dry, boring, and dull content. Writing a technical piece is no excuse to sacrifice originality. Instead, focus on the most interesting elements of the technology that you know will appeal to a technical audience, and use your creativity to explain the implications for their field.
Using visualizations and infographics
What would you rather read – a dry article with no photos or diagrams to break up the content or an in-depth piece that uses images and other visual aids to enhance the text?
The answer is clear regardless of whether you classify yourself as a technical or non-technical person. Using visual aids like diagrams, charts, infographics, or images enhances comprehension and adds undeniable visual appeal.
Creating Content for Non-Technical Audiences in AI and Machine Learning
When creating content for non-technical AI and machine learning audiences, you need to ensure a lay audience can easily understand everything you write. This involves creativity, originality, and a thorough understanding of the subject matter.
Here’s how to start:
Simplify complex concepts
When you’re writing about AI and machine learning, simplifying complex concepts is an essential skill.
Explaining complex ideas in an accessible way requires the writer to break down complicated technobabble and instead use everyday language and intuitive analogies to get their point across. Instead of using technical details, focus on explaining and relating the overarching idea to the audience’s daily life.
Use storytelling and real-world examples
Using storytelling and real-world examples is another effective way to convey your message when writing for a non-technical audience. Showcasing practical applications of the technology is a great way for people to learn and feel more comfortable interacting with the technology.
Create interactive, visually-interesting content
Both technical and non-technical audiences alike can appreciate interactive and visually stimulating content. Adding infographics, images, and other visual aids is a great way to increase engagement with your content. The visual aids provide a roadmap that facilitates comprehension and enables readers to understand these intricate concepts more effectively.
Balancing Act: Catering to Both Audiences
While it may seem like creating content for technical and non-technical audiences in AI and machine learning requires two very different approaches, there are many more similarities than you would think.
For both audiences, it’s important to:
- Know your audience so you can deliver content to match
- Simplify complex concepts, so they’re easy for anyone to understand
- Use visual aids to increase understanding and engagement
By following these basic principles, you can easily create content that engages your audience, regardless of their current level of knowledge.
Create Content that Speaks to Any Audience
The prospect of creating content on AI and machine learning for different audiences can still sound intimidating.
At ClearVoice, we make it easy to elevate your content marketing efforts with vetted, knowledgeable software and tech writers. Our expert writers have the expertise you need to take your content marketing efforts to the next level. Let us help! Schedule some time to connect with us to learn more.