How to Avoid Google Penalties (and How to Remove Them When They Happen)
When it comes to creating content, do all the right things and you’ll see your Google rankings rise. But just as suddenly, you can be penalized by Google, and see your traffic and search engine rankings drop. What happened? And what happens now? As a website owner or digital marketer, you need to be aware of […]
Marketing Funnel vs. Sales Funnel: What’s the Difference for Content Marketers?
Content marketers are used to working with the marketing funnel. This helps them produce the right articles, emails, e-books, and other content based on a customer’s journey. Then there’s the sales funnel, which is often confused with the marketing funnel. Making things even more complicated, the terms thrown around in the marketing and sales funnels […]